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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Unblocking Our Energy for Marketing Success

The Creativity Crisis Challenge

By Rebecca Hirst

Rebecca Hirst The Creativity Crisis Challenge for The Marketing Society
Energy is the lifeblood of creativity. Only when we understand what to do to shift our energy when it feels stuck, can we think differently about marketing challenges and find breakthrough solutions.

Published on: 22 September 2025

THE PERFECT CREATIVE HEIST: How to Get the Best Out of Your Creative Agency When Times Are Tough

The Creativity Crisis Challenge

By Andreas Krasser

Andreas Krasser The Creativity Crisis Challenge for The Marketing Society
Tough times don’t have to mean boring, generic campaigns, with the right team in place, a clear brief and proactive collaboration, you can still pull off a creative heist.

Published on: 22 September 2025

The Untapped Opportunity of Connected Omnichannel

By Simon Morgan

Simon Morgan
A new report by The Trade Desk reveals two thirds of Southeast Asians have ad fatigue, as a result of disconnected strategies but an omnichannel approach will build the connections that drive growth.

Published on: 18 September 2025

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Case studies

2016 highly commended: Telefonica O2, Long Term Marketing Excellence - case study

2016 commended: Telefonica O2, Long Term

There are countless papers on O2 that have charted an 8-year history from troubled BT Cellnet right through to successful rebirth and market dominance.
 
...

Published on: 15 June 2016

2016 winner: Lotto, Brand Activation - case study

2016 winner: Lotto, Activation

The UK National Lottery's purpose remains, to generate money for good causes – funding people and projects...

Published on: 15 June 2016

2016 highly commended: Sainsbury's, Brand Activation - case study

2016 highly commended: Sainsbury's, Activation

The extraordinary collaborations that achieved this are a reminder that when we all share, its not about who 'won' at Christmas, because everyone wins.

Published on: 15 June 2016

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Podcasts

The Power of EAT with Ellie Norman

Ellie Norman has worked in Agencies, Automotive and was until recently CMO of Formula One.She talks about the importance of knowing what colleagues are... https://podcasts.marketingsociety.com/episode/the-power-of-eat-with-ellie-norman 33:40 Thu, 14 Apr 2022 08:25:00 +0100

Why the circular economy can translation into good marketing

Big brands need to play a role in changing perspectives on waste by becoming part of circular economy. Through honest marketing, this can be a game changer for... https://podcasts.marketingsociety.com/episode/why-the-circular-economy-can-translation-into-good-marketing 21:23 Mon, 11 Apr 2022 10:58:00 +0100
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Videos

Keeping our doors open to talent post-brexit

Talent post-brexit
Much has been made on both sides of what the impact will be on the country, on our business

Keeping our doors open to talent post-brexit

Collide: human v tech, digital v physical - highlights

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In the second edition of our 'Collide' series we examined the evolution of brands in a world of digital disruption - where should they focus and how should t

Collide: human v tech, digital v physical - highlights

Uncomfortable Conversation with Dave Trott

Dave Trott gets frank
Our Marketing Society Advertising Week session was different.

Uncomfortable Conversation with Dave Trott

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