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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Growth through premiumisation: don't raise prices, lower risk

By Matt Boffey

Matt Boffey
Design Bridge and Partners' Matt Boffey makes the case for brands to focus on reducing 'substitution risk' making it harder for customers to accept alternatives, rather than simply raising prices.

Published on: 23 September 2025

Why Don’t More CMOs Become CEOs?

By Siew Ting Foo

Siew Ting Foo and Grace Chua
Siew Ting Foo reviews the recent The CEO Conversations event in Singapore with FairPrice's Grace Chua and discovers what it takes to get more CMO making the leap to CEO.

Published on: 23 September 2025

The Fellows Fundamentals: Marketing Communications

By Chris Macleod

The Fellows Fundamentals header Chris Macleod
As part of our The Fellows Fundamentals series, Chair of Fellows Chris Macleod provides a comprehensive overview of marketing communications (MarComms) as a strategic discipline and an important part of the marketing mix.

Published on: 23 September 2025

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Case studies

2016 winner: M&S, Building Marketing Capabilities - case study

2016 winner: M&S, Capabilities

At the start of 2013, the M&S Food Marketing Team found themselves faced with a plethora of external and internal challenges...

Published on: 15 June 2016

2016 winner: P&G, Global Marketing - case study

2016 winner: P&G, Global

Who would want to be associated with periods?
 
A great idea proved that you can make a feminine hygiene brand more popular. But it surely was no easy...

Published on: 15 June 2016

2016 highly commended: O2, Employee Engagement - case study

2016 commended: O2, Engagement

In Q3 2013 O2 launched our 4G network, 12 months behind the market leading network EE.

Published on: 15 June 2016

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Podcasts

What's the future of marketing in a cookie-less world?

Unilever's Global Marketing Workstream Lead, Pranay Rao, thinks that brands will need to go back to creating complex client experiences on their websites once... https://podcasts.marketingsociety.com/episode/whats-the-future-of-marketing-in-a-cookie-less-world 27:09 Fri, 22 Apr 2022 09:09:00 +0100

The Whole Marketer Ep66 - Empathy with guest Mimi Nicklin

Episode #66. Today’s topic is a soft and technical skill – empathy. Empathy is building an understanding of another human, an integral skill for marketers, not... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep66-empathy-with-guest-mimi-nicklin 29:13 Tue, 19 Apr 2022 07:00:00 +0100
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Videos

Countdown with #IPASocialWorks

#IPASocialWorks
Mark Earls, The Herdmeister, donned his best glittery jacket and presented a host of marketing an

Countdown with #IPASocialWorks

Mental manifestos

Mental manifestos
What do you get when you cross a future astronaut and a renowned psychologist and broadcaster wit

Mental manifestos

Empire Presents: Al Gore in conversation

Al Gore in conversation
Former Vice President Al Gore sat down with Empire Editor-in-Chief Terri White on March 23 to discuss An Inconvenient Sequel: Tru

Empire Presents: Al Gore in conversation

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