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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Fellows Fundamentals: Optimising a Brand Portfolio

By Ruth Saunders

The Fellows Fundamentals: Optimising a Brand Portfolio
As part of The Fellows Fundamentals series Ruth Saunders takes us through the steps of optimising a brand portfolio.

Published on: 15 July 2025

The Fellows Fundamentals: Positioning - strategy not poetry

By Daryl Fielding

The Fellows Fundamentals Daryl Fielding
As part of the The Fellows Fundamentals series, Daryl Feilding takes us through the steps to write a positioning for your brand with real life examples

Published on: 15 July 2025

Introducing: The Fellows Fundamentals

A new series of key marketing topics written by Fellows and senior practitioners

By Chris Macleod

Chris Macleod introduces The Fellows Fundamentals series
Chair of Fellows England and International, Chris Macleod introduces The Fellows Fundamentals series; what it's all about and how it can help marketers of all levels.

Published on: 15 July 2025

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Case studies

2016 highly commended: NHS Blood and Transplant, Effective Marketing Communications - case study

2016 commended: NHS, Marcomms

The number of new blood donors coming forward has plummeted 40% in the past decade.

Published on: 15 June 2016

2016 highly commended: 5 Gum, Global Marketing - case study

2016 commended: 5 Gum, Global

In 2013 the 5 Gum brand was declining and teens were a big reason why. So how did we get teens to think of our product differently and buy more 5 Gum? We...

Published on: 15 June 2016

2016 winner: Green Flag, Branded Content - case study

2016 winner: Green Flag, Content

Rather than try and compete in marketing spend, Green Flag used something that comes naturally: creativity and fun.

Published on: 15 June 2016

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Podcasts

The Whole Marketer Ep66 - Empathy with guest Mimi Nicklin

Episode #66. Today’s topic is a soft and technical skill – empathy. Empathy is building an understanding of another human, an integral skill for marketers, not... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep66-empathy-with-guest-mimi-nicklin 29:13 Tue, 19 Apr 2022 07:00:00 +0100

The Power of EAT with Ellie Norman

Ellie Norman has worked in Agencies, Automotive and was until recently CMO of Formula One.She talks about the importance of knowing what colleagues are... https://podcasts.marketingsociety.com/episode/the-power-of-eat-with-ellie-norman 33:40 Thu, 14 Apr 2022 08:25:00 +0100
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Videos

Empire Presents: Al Gore in conversation

Al Gore in conversation
Former Vice President Al Gore sat down with Empire Editor-in-Chief Terri White on March 23 to discuss An Inconvenient Sequel: Tru

Empire Presents: Al Gore in conversation

Keeping our doors open to talent post-brexit

Talent post-brexit
Much has been made on both sides of what the impact will be on the country, on our business

Keeping our doors open to talent post-brexit

Collide: human v tech, digital v physical - highlights

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In the second edition of our 'Collide' series we examined the evolution of brands in a world of digital disruption - where should they focus and how should t

Collide: human v tech, digital v physical - highlights

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