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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Meghna Vyas

Image created by The Marketing Society
Member Interview with Meghna Vyas, AVP, Marketing Business Partnerships

Published on: 21 July 2025

Member Interview with Jonathan Hirasawa Ashton

Image Created by The Marketing Society
Member Interview with Jonathan Hirasawa Ashton, Head of Marketing and Communications, KROHNE Middle East and Africa

Published on: 16 July 2025

The Fellows Fundamentals: Assessing Brand Performance

Brand Equity

By Tim Ambler

The Fellows Fundamentals: Tim Ambler
As part of The Fellows Fundamentals series the late Tim Ambler discusses the importance of measuring brand performance through non-financial metrics (brand equity) and not simply relying on financial measures like ROI. 

Published on: 16 July 2025

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Case studies

2016 highly commended: Sainsbury's, Brand Activation - case study

2016 highly commended: Sainsbury's, Activation

The extraordinary collaborations that achieved this are a reminder that when we all share, its not about who 'won' at Christmas, because everyone wins.

Published on: 15 June 2016

2016 winner: Heineken, Business to Business - case study

2016 winner: Heineken, B2B

HEINEKEN, the UK’s leading cider and beer business, faced the challenges of driving incremental volume in the on-­‐trade and defending against incentives from...

Published on: 15 June 2016

2016 winner: Shell Driver's Club, FD's Prize - case study

2016 winner: Shell Driver's Club, FD's Prize

Shell might be one of the globe’s most instantly recognisable brands, but in mid-2013 it was suffering...

Published on: 15 June 2016

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Podcasts

The Whole Marketer Ep67 - Performance Marketing with guest Kat Sale

Episode #67. Performance Marketing is the technical skill in this episode. Performance marketing relates to trackable and measurable paid digital campaigns... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep67-performance-marketing-with-guest-kat-sale 27:30 Tue, 26 Apr 2022 07:00:00 +0100

Reckitt's Marisol Saona on marketing effectiveness and going back to school

When Marisol Saona found out about the Marketing Week Mini MBA in Brand Management, she decided that it would be a good investment to improve her current brand... https://podcasts.marketingsociety.com/episode/reckitts-marisol-saona-on-marketing-effectiveness-and-going-back-to-school 24:49 Mon, 25 Apr 2022 10:49:00 +0100

What's the future of marketing in a cookie-less world?

Unilever's Global Marketing Workstream Lead, Pranay Rao, thinks that brands will need to go back to creating complex client experiences on their websites once... https://podcasts.marketingsociety.com/episode/whats-the-future-of-marketing-in-a-cookie-less-world 27:09 Fri, 22 Apr 2022 09:09:00 +0100
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Videos

Bossin' It: Get Gaming Or Get Played

Get gaming
Believing video games are just for geeks is a cliché that’s decades past its sell-by date.

Bossin' It: Get Gaming Or Get Played

Countdown with #IPASocialWorks

#IPASocialWorks
Mark Earls, The Herdmeister, donned his best glittery jacket and presented a host of marketing an

Countdown with #IPASocialWorks

Mental manifestos

Mental manifestos
What do you get when you cross a future astronaut and a renowned psychologist and broadcaster wit

Mental manifestos

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