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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Why TV is the Safest Bet in the Digital World

Card Game
Contrary to common assumptions, TV advertising is one of the least risky and most profitable marketing investments, according to the Profit Ability 2 report by Thinkbox and with traditional barriers like high costs and slow execution dissolving through AI and BVOD tech, TV offers far greater predictability in comparison to the supposedly 'safe bet' digital channels.

Published on: 25 September 2025

Now is the Time for Creativity!

The Creativity Crisis Challenge

By Amrita Randhawa

Amrita Randhawa
In high-pressure times when fear of failure can stifle creativity, organisations should foster creative culture by encouraging experimental thinking and championing those who push for unconventional approaches, explains Publicis Groupe's Amrita Randhawa as part of The Creativity Crisis Challenge series.

Published on: 25 September 2025

Creative. To be or ever to be.

The Creativity Crisis Challenge

By Vidya Manmohan

Vidya Manmohan
Amid rapid technological change, human qualities of authenticity, empathy and purpose remain the most valuable aspects of creativity, writes Vidya Manmohan, Founder of V4Good, advocating for meaningful work that respects craft and builds lasting positive impact.

Published on: 25 September 2025

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Case studies

2016 highly commended: Absolut, Branded Content - case study

2016 commended: Absolut, Content

Absolut explored the intersection between digital and real worlds, creating a simple, addictive game. The more you play the more you discover.

Published on: 21 June 2016

2016 highly commended: Pot Noodle, Customer Insight - case study

2016 commended: Pot Noodle, Insight

Pot Noodle was becoming a cultural pariah and as a result, its sales and market share were dropping. Something radical had to be done.

Published on: 21 June 2016

2016 commended: Wyevale Garden Centres, Relationships - case study

2016 commended: Wyevale, Relationships

How does a gardening chain achieve success in an increasingly saturated marketplace?

Published on: 15 June 2016

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Podcasts

Why big brands should do community marketing

Community marketing is our latest guest's Shiny New Object, especially as it applies to bigger brands getting back in touch with their consumers. In the latest... https://podcasts.marketingsociety.com/episode/why-big-brands-should-do-community-marketing 23:05 Mon, 09 May 2022 14:39:00 +0100

Why primary schools are the future of marketing

Jeremy King, CEO and Founder of Attest, loves using data to make informed decisions and take the guesswork out of growth and marketing strategy. In the latest... https://podcasts.marketingsociety.com/episode/why-primary-schools-are-the-future-of-marketing 23:42 Tue, 03 May 2022 15:07:00 +0100
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Videos

Ash Banerjee's challenges for 2017

kuku

Highlights from our Collide event in Dubai, colliding creativity and business.

 

Ash Banerjee's challenges for 2017

Satami says bra size doesn’t matter

Satami on bra size

Satami, a local-based lingerie brand known for functional underwear, is trying to redress this deep-rooted concept via a new campaign that reveals women’s lo

Satami says bra size doesn’t matter

Excellence Awards 2017 - highlights

Awards highlights

Highlights from this year's ceremony.

Excellence Awards 2017 - highlights

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