Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Marketing practices that lead to global success

By Deepak Goel

Source Canva - Credit kentoh from Getty Images
Embracing the nuances of cultural differences, celebrating diversity and leveraging the digital landscape are the pillars of all successful global marketing plans.

Published on: 16 May 2024

Influencer marketing: The double-edged sword

By Jeremy Stern

Source Canva Credit Artem Varnitsin
Top tips for successful influencer marketing: why brands need to be ensure influencer campaigns are run properly to avoid negative impact.

Published on: 16 May 2024

The Power of Entrepreneurial Thinking in Marketing

With Brand of the Year Lucky Saint

By Ruth Fittock

The Power of Entrepreneurial Thinking in Marketing
Recently awarded Brand of the Year, Lucky Saint is a great example of how entrepreneurial thinking can drive success

Published on: 15 May 2024

All Think Pieces

Case studies

2015 winner: Robinsons, Brand Extension - case study

2015 winner: Robinsons, Brand Extension

In early 2014, against the backdrop of a stagnant market, Robinsons launched SQUASH’D – a super-concentrated squash...

Published on: 1 June 2015

2015 winner: SCA, Building Marketing Capabilities - Case Study

2015 winner: SCA, Building Marketing Capabilities

In order to unite a global organisation they had to encourage local SCA Femcare brand managers to adopt...

Published on: 1 June 2015

2015 winner: NSPCC, Not-For-Profit Marketing - case study

2015 winner: NSPCC, Not-For-Profit

The NSPCC was determined to close a legal loophole that could have perpetrators free from prosecution...

Published on: 1 June 2015

See all case studies

Podcasts

Make and Hold Space with Kate Brindley

Kate Brindley has, in an illustrious and change-making career, led some of the UK’s most iconic Cultural venues. Imagine the scenario. Banksy calls. He says he... https://podcasts.marketingsociety.com/episode/make-and-hold-space-with-kate-brindley 47:07 Thu, 26 May 2022 06:30:00 +0100

The Whole Marketer Ep69 - Burnout with guest Maggie Supernova

Episode #69. You asked and we listened… today’s topic is much requested from our listeners – it’s ‘burnout’. Unfortunately, burnout in the marketing industry is... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep69-burnout-with-guest-maggie-supernova 49:42 Tue, 17 May 2022 07:00:00 +0100
See all podcasts

Videos

'Brewtroleum' - DB Export/Heineken - New Zealand

'Brewtroleum' - DB Export/Heineken - New Zealand

DB Export, a brewery in New Zealand, created a biofuel using leftover yeast from brewing beer called "Brewtroleum".

'Brewtroleum' - DB Export/Heineken - New Zealand

Mexico Board of Tourism creates raining tequila experience

Mexico creates raining tequila experience
We’re constantly bombarded by adverts trying to grab our attention, almost to the extent that we become immune to brand messages.

Mexico Board of Tourism creates raining tequila experience

'Edible six pack rings' - Saltwater Brewery - USA

'Edible six pack rings' - Saltwater Brewery - USA

Saltwater is a small craft brewery in Delray Beach, Florida whose consumers are largely surfers, fishermen and people who love the sea.

'Edible six pack rings' - Saltwater Brewery - USA

See all videos