Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Pooja Sookur

Image created by The Marketing Society
Member Interview with Pooja Sookur, Managing Partner - Digital Strategy and Operations at Freedom

Published on: 31 July 2025

B2B Buying Behaviour is Changing: How to Engage Your Defensive Buying Groups

Boat on water with blue colour wash on it
B2B buying behaviour is changing, and fast. Today’s buying groups are more cautious, independent, and risk-averse than ever before, making the traditional, bottom-of-funnel marketing tactics less effective. A new article from INFUSE offers practical guidance to help marketers adapt to these shifts.

Published on: 29 July 2025

Navigating the Short Attention Economy: A Marketer’s Guide

By Lex Bradshaw-Zanger

Lex Bradshaw-Zanger
In today’s digital era, attention has become the rarest and most valuable commodity. We asked our Members what keeps them up at night and 69% of people in our first pulse survey with Play Verto said “winning attention”. So we asked Lex Bradshaw-Zanger to share his insight into navigating the short attention economy.

Published on: 29 July 2025

All Think Pieces

Case studies

2016 commended: Wyevale Garden Centres, Relationships - case study

2016 commended: Wyevale, Relationships

How does a gardening chain achieve success in an increasingly saturated marketplace?

Published on: 15 June 2016

2016 winner: Direct Line, Customer Insight - case study

2016 winner: Direct Line, Customer

In 2013, Direct Line Group was a company in dire straits. The‘come direct’ approach had lost its pulling power...

Published on: 15 June 2016

2016 highly commended: Trelleborg, Long Term Marketing Excellence - case study

2016 commended: Trelleborg, Long Term

What do you get if you combine a marine engineering company with a cutting-edge digital marketing strategy? The reaction Richard Hepworth got from his...

Published on: 15 June 2016

See all case studies

Podcasts

The Whole Marketer Ep69 - Burnout with guest Maggie Supernova

Episode #69. You asked and we listened… today’s topic is much requested from our listeners – it’s ‘burnout’. Unfortunately, burnout in the marketing industry is... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep69-burnout-with-guest-maggie-supernova 49:42 Tue, 17 May 2022 07:00:00 +0100

Create better marketing through authentic storytelling

Aleena Mansoor, Brand Director at Procter and Gamble, thinks that all the technological advances and the multiple ways of working in marketing have led to... https://podcasts.marketingsociety.com/episode/create-better-marketing-through-authentic-storytelling 26:42 Mon, 16 May 2022 13:26:00 +0100
See all podcasts

Videos

A unique experience shines light on racism

Shine light on racism
In a world so c

A unique experience shines light on racism

Child Survival India 'Dot By Dot'

hhy
Red bindis are worn by married women in India, yet 24 million of them are child brides.

Child Survival India 'Dot By Dot'

Mental strength through military training

Mental strength

Military training is designed to reduce fear, stress and fatigue and teaches how to plan for every eventuality.

Mental strength through military training

See all videos