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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Creativity: A Luxury of the Successful or the Essential Solution in Crisis?

The Creativity Crisis Challenge

By Lex Bradshaw-Zanger

Lex Bradshaw-Zanger
L’Oréal SAPMENA Region Chief Marketing & Digital Officer and The Marketing Society, Singapore Board Member, Lex Bradshaw-Zanger breaks down marketing creativity in today's world concluding in challenging times we need to remain open to reinventing what creativity truly means.

Published on: 25 September 2025

Why TV is the Safest Bet in the Digital World

Card Game
Contrary to common assumptions, TV advertising is one of the least risky and most profitable marketing investments, according to the Profit Ability 2 report by Thinkbox and with traditional barriers like high costs and slow execution dissolving through AI and BVOD tech, TV offers far greater predictability in comparison to the supposedly 'safe bet' digital channels.

Published on: 25 September 2025

Now is the Time for Creativity!

The Creativity Crisis Challenge

By Amrita Randhawa

Amrita Randhawa
In high-pressure times when fear of failure can stifle creativity, organisations should foster creative culture by encouraging experimental thinking and championing those who push for unconventional approaches, explains Publicis Groupe's Amrita Randhawa as part of The Creativity Crisis Challenge series.

Published on: 25 September 2025

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Case studies

2016 highly commended: Thunderhead, B2B - case study

2016 commended: Thunderhead, B2B

We’re Thunderhead, a cloud-based tech company, with a revolutionary customer engagement product. You may have heard of us, but maybe you haven’t… yet. This is...

Published on: 10 October 2016

2016 winner: Extra Gum, Outside the UK - case study

2016 winner: Extra Gum, Outside UK

Extra was experiencing pervasive and steady declines.

Published on: 10 October 2016

2016 winner: Sensodyne, Grand Prix/Long Term Marketing Excellence - case study

2016: Sensodyne, Long Term

This is the story of how a change in marketing strategy completely transformed the fortunes of Sensodyne.

Published on: 20 September 2016

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Podcasts

Make and Hold Space with Kate Brindley

Kate Brindley has, in an illustrious and change-making career, led some of the UK’s most iconic Cultural venues. Imagine the scenario. Banksy calls. He says he... https://podcasts.marketingsociety.com/episode/make-and-hold-space-with-kate-brindley 47:07 Thu, 26 May 2022 06:30:00 +0100

The Whole Marketer Ep69 - Burnout with guest Maggie Supernova

Episode #69. You asked and we listened… today’s topic is much requested from our listeners – it’s ‘burnout’. Unfortunately, burnout in the marketing industry is... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep69-burnout-with-guest-maggie-supernova 49:42 Tue, 17 May 2022 07:00:00 +0100
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Videos

Annual Conversation with BT's Gavin Patterson

BT's Gavin Patterson

Interviewed by former BBC World anchor Nisha Pillai...

Annual Conversation with BT's Gavin Patterson

A world of belonging on Airbnb

Belonging on Airbnb

The Story

Airbnb has more than 1M accommodation listings in more than 190 countries, making it larger than any hotel chain.

A world of belonging on Airbnb

A unique experience shines light on racism

Shine light on racism
In a world so c

A unique experience shines light on racism

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