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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member interview with Lex Bradshaw-Zanger

Sourcce and credit - Lex
Member interview with Lex Bradshaw-Zanger, Chief Marketing & Digital Officer, SAPMENA Region, L'Oréal

Published on: 24 May 2024

‘Why TV is at the heart of effectiveness’

Drawing on a wealth of data and taking some innovative new approaches in a new white paper

Source Thinkbox
Drawing on a wealth of data and taking some innovative new approaches, a new white paper concludes that TV continues to be the dominant force for long-term, top-of-funnel demand growth.

Published on: 23 May 2024

Accelerating AI-Driven Marketing Maturity

Source BCG Report
In today's constantly evolving marketing landscape, leveraging advanced tech is essential for any business wanting to transform its data-driven marketing capabilities.

Published on: 23 May 2024

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Case studies

2015 winner: Trelleborg Marine Systems, Best B2B Marketing

Trelleborg Marine Systems, Best B2B

Trelleborg Marine Systems (Trelleborg) is an engineering company that designs, manufactures and...

Published on: 14 June 2015

2015 winner: EDF Energy, Grand Prix/Brand Revitalisation - Case Study

2015 winner: EDF, Revitalisation

The outlook looked bleak. EDF Energy’s supply business was losing almost £200m/year and shrinking...

Published on: 8 June 2015

2015 winner: Macmillan, Long Term - case study

2015 winner: Macmillan, Long Term

In 2010, the number of people living with cancer was 2 million. And that figure was predicted to double by 2030.

Published on: 7 June 2015

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Podcasts

How values drive buying intent, with Coca-Cola HBC's Duarte Garrido

Brands who don't put values at the centre of their advertising strategy will not succeed to capture the interest of Gen Z and future generations, according to... https://podcasts.marketingsociety.com/episode/how-values-drive-buying-intent-with-coca-cola-hbcs-duarte-garrido 27:26 Mon, 06 Jun 2022 16:14:00 +0100

Know your number - How to calculate your carbon impact - and drive change personally and professionally - Richard Campbell, Marketing Director, Giki.

“Education comes first, knowledge sparks the curiosity to change lifestyle - but what comes next? What as an individual can I do? “ When it comes to your own... https://podcasts.marketingsociety.com/episode/know-your-number-how-to-calculate-your-carbon-impact-and-drive-change-personally-and-professionally-richard-campbell-marketing-director-giki- 30:42 Thu, 02 Jun 2022 07:00:00 +0100
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Videos

The 'Importance of Trust in Media' with Jamie Angus

Jamie Angus, trust in media

News media is currently going through a huge transformation and trust in them is wavering.

The 'Importance of Trust in Media' with Jamie Angus

Can you help us to positively sell conservation?

Can you help us to positively sell conservation?

The Conservation Optimism Summit is looking for marketing leaders who would like to help

Can you help us to positively sell conservation?

Impact creative design can have on the lives of women

Impact creative design can have on the lives of women

We asked some of our recent celebrity interviewees from around the globe to give their view on what impact creative design can have on the lives of women.

Impact creative design can have on the lives of women

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