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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Interview with Alicia Teltz

Speaker at The Changemakers Conference Scotland 2025

alicia headshot
You describe your LinkedIn advice as ‘unhinged and audacious’ — what do you think most people get wrong about building a personal brand on LinkedIn?

Published on: 8 October 2025

Interview with Ella Greenwood

Speaker at The Changemakers Conference Scotland 2025

Ella Greenwood headshot
Your work powerfully challenges how mental health is portrayed on screen. What role do you think storytelling plays in changing societal perceptions and driving genuine cultural change? 

Published on: 8 October 2025

Interview with Laura Bates, Activist and Author

Speaker at The Changemakers Conference Scotland 2025

laura bates headshot
AI is transforming how marketers reach and engage audiences. What are some of the hidden biases we risk reinforcing when using these tools? 

Published on: 8 October 2025

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Case studies

2016 highly commended: Brand Extension Hive and British Gas - case study

2016 commended: Hive, Extension

At British Gas we are passionate about looking after your world, which extends to your home, family and the things within it. All of our products and services...

Published on: 1 April 2017

2016 highly commended: Stork, Brand revitalisation - case study

2016 commended: Stork

This is the story of how we brought our forgotten but well-loved baking brand back to life. Happy reading!
 
SCALE OF THE TASK:
Baking is hot...

Published on: 1 April 2017

2016 winner: Amnesty International, Shoestring Marketing - case study

2016 winner: Amnesty, Shoestring

Every 2 years, the London Arms Fair at the ExCel centre trades everything from the latest machine guns to killer drones...

Published on: 22 January 2017

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Podcasts

How values drive buying intent, with Coca-Cola HBC's Duarte Garrido

Brands who don't put values at the centre of their advertising strategy will not succeed to capture the interest of Gen Z and future generations, according to... https://podcasts.marketingsociety.com/episode/how-values-drive-buying-intent-with-coca-cola-hbcs-duarte-garrido 27:26 Mon, 06 Jun 2022 16:14:00 +0100

Know your number - How to calculate your carbon impact - and drive change personally and professionally - Richard Campbell, Marketing Director, Giki.

“Education comes first, knowledge sparks the curiosity to change lifestyle - but what comes next? What as an individual can I do? “ When it comes to your own... https://podcasts.marketingsociety.com/episode/know-your-number-how-to-calculate-your-carbon-impact-and-drive-change-personally-and-professionally-richard-campbell-marketing-director-giki- 30:42 Thu, 02 Jun 2022 07:00:00 +0100
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Videos

Our Brave Series

Our Brave Series

We've dedicated 2017 to inspire our members to be braver leaders.

Our Brave Series

Indie summit 2017: what clients want

Indie summit 2017

For this year's Indie Summit the excellent panel discussed what clients want from their agencies - moderated by Stephen Maher, in his role as Chairman of The Marketing Society.

Indie summit 2017: what clients want

The Air France upgrade challenge

Air France upgrade

Who doesn't want a free upgrade? That was the thinking behind Air France's campaign for the launch of its new business cabins in Asia.

The Air France upgrade challenge

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