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Digital Day Conference Singapore - a review

By Belinda Clark

Source IAS The Marketing Society - Digital Day Singapore 2024
The Marketing Society’s Singapore Digital Day Conference was a whirlwind of amazing insights, top tips and case studies. RAPP's Belinda Clark share her favourite bits.

Attention drives business outcomes for brands

By Laura Quigley

Source IAS Study
A better understanding of attention and how it ties to business results will help marketers ensure their campaigns capture optimum consumer attention.

SheSportTech

- getting more women in to sport tech

By Garry Dods

Source we are fearless
Support solutions provider TeamViewer has launched a new initiative to encourage more women to consider careers in sport technology roles

Case studies

2015 winner: Wagamama, Marketing on a Shoestring - case study

2015 winner: Wagamama, Budget

“Good food should satisfy all the senses, it should open mouths and open minds”

2015 winner: Three, Building Customer Relationships - Case Study

2015 winner: Three, Relationships

By 2014, Three had grown to over 9m customers to claim 12% share of the mobile phone market...

2015 winner: First Great Western, Effective Communications - case study

2015 winner: FGW, Communications

The winter of 2013/14 saw the worst ever weather in the South West of England. First Great Western had to suspend or cancel...

Podcasts

How to find out what your consumers really think through neurological research

Travis Gordon is the Senior Consumer Insights Manager at Danone, where he informs decision making for marketing teams through insights, research, and comms... https://podcasts.marketingsociety.com/episode/how-to-find-out-what-your-consumers-really-think-through-neurological-research 24:18 Mon, 13 Jun 2022 17:33:00 +0100

Be Gloriously You !! with Simon Casson

Simon Casson is the President of Operations EMEA for Four Seasons Hotels and Resorts; a luxury chain known for world-class, award winning Customer Experience... https://podcasts.marketingsociety.com/episode/be-gloriously-you-with-simon-casson 36:41 Thu, 09 Jun 2022 07:49:00 +0100

Videos

Gavin Patterson in conversation with Nisha Pillai.

Highlights from our 2017 Annual Lecture

Pakistan, known for its expansive mountain ranges, fast fashion exports, and top-notch carpet weavers...

How Pakistan’s Sana Safinaz broke onto the world stage

Featuring our CEO Hugh Burkitt and Ogilvy lecture guest speaker, MT Rainey.

Amplify Marketing Festival: 2016 highlights