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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Navigating Common B2B Search Marketing Challenges

By Lydia Goonetillake

Navigating Common B2B Search Marketing Challenges
Search marketing is increasingly complex, particularly for B2B brands. This article reveals the most common search marketing challenges and strategies to overcome them.

Published on: 10 December 2024

Profit Ability 2: The new business case for advertising

A new report from Thinkbox

Profit Ability 2: The new business case for advertising Thinkbox
Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

Published on: 10 December 2024

The long and the short of ROI

Download a copy of the white paper published by the Marketing Performance Hub, a marketing community setup by Ekimetrics and global brand partners AXA, Nestlé and Pernod Ricard

The long and the short of ROI Ekimetrics
A new white paper by Ekimetrics led Marketing Performance Hub Think Tank has gathered evidenced based insights and best practices for measuring the impact of marketing along the consumer journey.

Published on: 10 December 2024

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Case studies

2015 highly commended: THE OUTNET, Marketing on a Shoestring - case study

2015 commended: OUTNET, shoestring

THE OUTNET gained a following with its curation of previous season’s fashions at a discount.

Published on: 1 October 2015

2015 winner: TSB, New Brand - case study

2015 winner: TSB, New Brand

Anyone who has ever sat in focus groups or seen research on trust and brands will know...

Published on: 2 August 2015

2015 highly commended: KFC, Brand Extension

2015 commended: KFC, Extension

Since launching in the UK, KFC has become famous around the world for its Southern fried chicken coated in its secret recipe of eleven herbs and spices.

Published on: 19 July 2015

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Podcasts

The Whole Marketer Ep73 - Bravery with guest Gemma Greaves

Episode #73. Bravery is the focus of this episode – both a soft skill and an area of personal understanding. For marketers, bravery is acknowledging and facing... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep73-bravery-with-guest-gemma-greaves 32:26 Mon, 04 Jul 2022 20:10:00 +0100

The Whole Marketer Ep72 - Imposter Syndrome with guest Rita Clifton CBE

Episode #72. Season 4 returns with this episode covering a personal understanding topic – imposter syndrome. Abby is joined by Rita Clifton CBE, legendary... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep72-imposter-syndrome-with-guest-rita-clifton-cbe 38:34 Tue, 21 Jun 2022 07:00:00 +0100
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Videos

Davos Klosters transports shoppers to the slopes in VR experience

Davos: VR experience

Davos Klosters transports shoppers to the slopes in VR experience

Sodimac Homecentre’s VR highway hijack

VR highway hijack

Long gone are the days when a billboard along the side of a busy highway was the most effective way to capture an audience’s attention.

Sodimac Homecentre’s VR highway hijack

Coca-Cola’s campaign excites dehydrated beachgoers

Coca-Cola’s beachgoers

On a hot day at the beach, there’s truly nothing better than the feeling of an ice-cold drink.

Coca-Cola’s campaign excites dehydrated beachgoers

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