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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Tatiana Tokatlidi

Member Interview with Tatiana Tokatlidi, Brand Manager, Heineken

Interview with David Kean

Speaker at The Changemakers Conference Scotland 2025

We caught up with David Kean who is speaking at The Changemakers Conference Scotland on 29 October in Edinburgh.

In marketing, we’re often negotiating creative...

Interview with Mick Doran

By Mick Doran

Ahead of the Future Leaders Event Noggins, Narratives & Navigating What’s Next in Marketing, we had a chat with Mick Doran CMI Director at C&C Group, co-founder

...

Case studies

2017 winner: Tesco, brand revitalisation - case study

2017 winner: Tesco

Sometimes, looking back can be the key to moving forward.

2017 highly commended: M&S, customer Insight - case study

2017 commended: M&S

Christmas.

An over-crowded marketing landscape. The ‘Superbowl’ of UK advertising. And M&S’s nemesis for the past five years.

But in 2016, reviving clothing...

2017 hat-trick winner: Maltesers - case study

2017 winner: Maltesers

In 2016, Maltesers set out to bring itself back from declining sales and struggling communications with a new brand platform Look on the Light Side.

An...

Podcasts

FMCG - How sustainability starts with us, the shopper - Helen Hepworth, Director - Collective Stories

“The fastest accelerator in FMCG is the shopper… “ We loved this conversation with Helen Hepworth, Director of Collective Stories – a - Category Management and... https://podcasts.marketingsociety.com/episode/fmcg-how-sustainability-starts-with-us-the-shopper-helen-hepworth-director-collective-stories 32:13 Thu, 16 Jun 2022 07:00:00 +0100

How to find out what your consumers really think through neurological research

Travis Gordon is the Senior Consumer Insights Manager at Danone, where he informs decision making for marketing teams through insights, research, and comms... https://podcasts.marketingsociety.com/episode/how-to-find-out-what-your-consumers-really-think-through-neurological-research 24:18 Mon, 13 Jun 2022 17:33:00 +0100

Be Gloriously You !! with Simon Casson

Simon Casson is the President of Operations EMEA for Four Seasons Hotels and Resorts; a luxury chain known for world-class, award winning Customer Experience... https://podcasts.marketingsociety.com/episode/be-gloriously-you-with-simon-casson 36:41 Thu, 09 Jun 2022 07:49:00 +0100

Videos

The first African American to be named as principal ballerina, Misty Copeland is a great ambassador for a brand look