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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Fellows Fundamentals: The increased power of B2B marketing

By Kate Mackie

Kate Mackie
As part of The Fellows Fundamentals series Kate Mackie looks at the rise in importance of B2B marketing today.

Published on: 26 August 2025

The Trust Challenge: Cloudy, with a chance of credibility

By Johnny Winn

Johnny Winn Member of The Marketing Society
Virgin Media O2's Johnny Winn on why understanding your audience is key to marketing trust.

Published on: 19 August 2025

The Trust Challenge: How marketers can build and measure trust

By Richard Bowden

Richard Bowden Member of The Marketing Society
No7 Beauty Company's Richard Bowden examines the key areas of marketing trust: consistency, authenticity, transparency and growth impact.

Published on: 19 August 2025

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Case studies

2016 winner: Amnesty International, Shoestring Marketing - case study

2016 winner: Amnesty, Shoestring

Every 2 years, the London Arms Fair at the ExCel centre trades everything from the latest machine guns to killer drones...

Published on: 22 January 2017

2016 winner: Sport England, Not for Profit - case study

2016 winner: Sport England, NFP

In just one year, This Girl Can has inspired 2.8 million women to do more exercise, but its impact doesn’t stop there.

Published on: 22 January 2017

E-commerce: when one size does not fit all

When one size does not fit all

The unrelenting evolution of e-commerce continues to push unprecedented change for the retail industry, not least presenting an obvious growth opportunity for...

Published on: 13 November 2016

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Podcasts

The Whole Marketer Ep72 - Imposter Syndrome with guest Rita Clifton CBE

Episode #72. Season 4 returns with this episode covering a personal understanding topic – imposter syndrome. Abby is joined by Rita Clifton CBE, legendary... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep72-imposter-syndrome-with-guest-rita-clifton-cbe 38:34 Tue, 21 Jun 2022 07:00:00 +0100
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Videos

'Speaking Exchange' - CNA English Schools, Brazil

Speaking Exchange

CNA have 580 language centres across Brazil and were looking to improve the learning experience...

'Speaking Exchange' - CNA English Schools, Brazil

Under Armour celebrates women Unlike Any

Under Armour and women

The first African American to be named as principal ballerina, Misty Copeland is a great ambassador for a brand look

Under Armour celebrates women Unlike Any

"#sharetheload" - Ariel - India

7k7j

73% of women in India believe men should do more to help with the laundry.

"#sharetheload" - Ariel - India

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