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The Digital Day 2024 Deep Dive

A round up of our global digital day events

By Rachel Letham

The Marketing Society Digital Day Scotland
A summary of our global The Digital Day events for 2024 including reviews, photos, videos and more

Leading as a Da Vinci CMO

A Digital Day Singapore review

By Siew Ting Foo

Source IAS The Marketing Society - Digital Day Singapore 2024
A reflection on the role of the CMO based on a fireside chat at Digital Day Singapore

Top Takeaways from Digital Day England 2024

By Tish House

Credit Baz Seal
Tish House, Head of Conversion Marketing at ITV shares her top four takeaways from The Digital Day England 2024

Case studies

2015 winner: BBC Worldwide, Brand Activation - case study

2015 winner: BBC, Activation

This is a story about an unlikely hero. In a world where superheroes come mostly dressed in lycra, shooting webs...

2015 winner: Hotel Jen, Best Outside the UK - case study

2015 winner: Hotel Jen, Outside The UK

Traders Hotels was part of the highly competitive mid-range hospitality sector currently dominated...

2015 highly commended: Google, Customer Insight - case study

2015 commended: Google, insight

Google published real-time stories from the search trends of competing nations, revealing the quirks...

Podcasts

How brands and agencies can get better results through iterative ideation

Conor Byrne is the Senior Director Marketing Global NextGen Markets for Indeed.com. He's worked on agency and client side alike, and he believes that sharing... https://podcasts.marketingsociety.com/episode/how-brands-and-agencies-can-get-better-results-through-iterative-ideation 24:13 Tue, 05 Jul 2022 07:26:00 +0100

The Whole Marketer Ep74 - Marketing ecosystems with guest George Porteous

Episode #74. The focus of this episode is marketing ecosystems, which essentially is the essence of what your marketing function sets out to do and how you go... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep74-marketing-ecosystems-with-guest-george-porteous 21:29 Tue, 05 Jul 2022 07:00:00 +0100

What brands can learn from subscription models - with Nestlé's Søren Mohr

Søren Mohr, Nordic Media and Digital Manager at Nestlé, tells us how deer hunting and marketing strategy can be similar, as well as why the subscription model... https://podcasts.marketingsociety.com/episode/what-brands-can-learn-from-subscription-models-with-nestles-sren-mohr 20:03 Tue, 05 Jul 2022 00:00:00 +0100

Videos

At The Marketing Society, we like to have bold conversations that celebrate failures, as well as success.

Steve Radcliffe on 'Bad Leaders'

Who are the greatest innovators in the world? Steve Jobs, Thomas Edison, Henry Ford. The usual suspects.

Deviant innovators

On Thursday 11 May we held an intimate dinner with Chairman of Tesco, John Allan.

5 minutes with John Allan, the Chairman of Tesco.