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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Future is Asian Creativity

Inspiration from the Cannes Lions Unpacked event

By Darren Burns

David Tiltman Cannes Lions Unpacked Singapore 2025
Golin Asia Pacific's Darren Burns on why the spotlight at Cannes Lions shone firmly on Asia's creative power, from Indian Railways' Lucky Yatra to Singapore's Vaseline Verified, Asian brands are using creativity as a force multiplier.

Published on: 4 September 2025

Cannes Lions Unpacked: Creativity in the Age of Speed

By Severine Vauleon

Rica Facundo talking at Cannes Lions Unpacked in Singapore
Severine Vauleon former Global Brand Vice President at Unilever reviews Cannes Lions and discovered we all need to slow down to allow ideas to breathe, consistency is a new superpower and tech is just an enabler - plus there's a new set of capabilities Asian marketers should pay attention to.

Published on: 4 September 2025

Finding My Voice: What a Stammer Taught Me About Marketing

By Rowena Pritchard

Rowena Pritchard
How a stammer made Rowena Pritchard become a better marketer. What she once thought of as a limitation she now sees as her hidden strength.

Published on: 4 September 2025

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Case studies

2016 highly commended: 5 Gum, Global Marketing - case study

2016 commended: 5 Gum, Global

In 2013 the 5 Gum brand was declining and teens were a big reason why. So how did we get teens to think of our product differently and buy more 5 Gum? We...

Published on: 15 June 2016

2016 winner: Green Flag, Branded Content - case study

2016 winner: Green Flag, Content

Rather than try and compete in marketing spend, Green Flag used something that comes naturally: creativity and fun.

Published on: 15 June 2016

2016 highly commended: Pepsi Max, Branded Content - case study

2016 highly commended: Pepsi Max, Content

In 2012 Pepsi Max had lost relevance to the primary consumer (18-34s) and become the ‘Poor man’s Coke.’

Published on: 15 June 2016

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Podcasts

Fighting Food Waste with Too Good to Go - Co-Founder Jamie Crummie

“If food waste was a country, it would be the third largest emitter of greenhouse gases after China and the USA.” Too Good To Go, the social impact company who... https://podcasts.marketingsociety.com/episode/fighting-food-waste-with-too-good-to-go-co-founder-jamie-crummie 32:41 Fri, 25 Mar 2022 10:11:00 +0000

The Whole Marketer Ep64 - Advertising with guest Orlando Wood

Episode #64. Advertising is the technical skill discussed in this episode. Advertising style has changed significantly due to technology, our lifestyles and the... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep64-advertising-with-guest-orlando-wood 28:00 Tue, 22 Mar 2022 07:00:00 +0000

Friction-based marketing with Julie Austin of Bravissimo

When it comes to meaningful customer journeys, friction is not always bad, says Julie Austin, the Marketing and Digital Director of Bravissimo. For her... https://podcasts.marketingsociety.com/episode/friction-based-marketing-with-julie-austin-of-bravissimo 19:58 Mon, 21 Mar 2022 11:11:00 +0000
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Videos

Davos Klosters transports shoppers to the slopes in VR experience

Davos: VR experience

Davos Klosters transports shoppers to the slopes in VR experience

Sodimac Homecentre’s VR highway hijack

VR highway hijack

Long gone are the days when a billboard along the side of a busy highway was the most effective way to capture an audience’s attention.

Sodimac Homecentre’s VR highway hijack

Coca-Cola’s campaign excites dehydrated beachgoers

Coca-Cola’s beachgoers

On a hot day at the beach, there’s truly nothing better than the feeling of an ice-cold drink.

Coca-Cola’s campaign excites dehydrated beachgoers

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