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Latest Think Pieces

The Changemakers Impact Conference | Review | Scotland

By Carol Hu

By Carol Hu

Source: Digital Triangle Creative
Carol Hu, Marketing Manager at Rationale shares her insights and memorable moments from the Scotland Changemakers Conference.

A sustainable future for Marketing

By Richard Bleasdale

Source Pexels Credit Lena Heckendorn
The existential opportunity has arisen for Marketing to transform its own future. And to use its many powers to help us all change and navigate to a better place and time

Sustainability: It's time to accelerate action

Salterbaxter for The Marketing Society
Salterbaxter give us key takeaways on sustainability from (UNGA) and Climate Week NYC in their latest report.

Case studies

2014 winner: John Lewis, Brand Activation - case study

2014 winner: John Lewis, Activation

This paper tells the story of the 2013 John Lewis Christmas Campaign. Around a single creative theme – give someone a Christmas they’ll never forget – was...

2014 winner: ASOS, Social Media - case study

2014 winner: ASOS, social media

An innovative series of live Twitter games to entertain their followers; driving advocacy and awareness of their products and brand.

Pushing the social limits

A...

2014 Highly Commended: Trelleborg, Content Marketing - case study

2014 Commended: Trelleborg, Content

Trelleborg Marine Systems (TMS) is a global engineering firm that designs, produces and installsequipment that protects commercial ports and shipping vessels...

Podcasts

Refocusing on people for better marketing

Nathalie Bojkow is the Senior Team Head for Global E-commerce | Digital Market and Business Development, Growth Markets, at the PUMA Group. Her mission is to... https://podcasts.marketingsociety.com/episode/refocusing-on-people-for-better-marketing 23:44 Tue, 05 Apr 2022 09:33:00 +0100

The Whole Marketer Ep65 - Agency partnerships with guest Gareth Turner

Episode #65. Agency partnerships is the technical and leadership skill for marketers in this episode. Due to the increasing breadth of our role, we really need... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep65-agency-partnerships-with-guest-gareth-turner 33:32 Tue, 29 Mar 2022 11:16:00 +0100

Videos

Highlights from our Collide event in Dubai, colliding creativity and business.

 

Tom Arnel's challenges for 2017

Highlights from our Collide event in Dubai, colliding creativity and business.

 

Dan Greenpeace's challenges for 2017

Highlights from our Collide event in Dubai, colliding creativity and business.

Houssam Chehabeddine's challenges for 2017