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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Jessica Binns

Image supplied by jessica Binns
Member Interview with Jessica Binns, Consultant, Jessica Binns Consulting

Published on: 30 October 2024

Finding focus - turning sustainability investment into brand value

By Ruby Gurdon

Design Bridge for The Marketing Society
Don't dread sustainability initiatives as profit sappers, seen them as an opportunity to enhance the bottom line. The job at hand? Finding focus.

Published on: 29 October 2024

Abu Dhabi – Greening the world, one brand at a time

By Marwa Kaabour

Source Pexels Credit Diego F Parra
How Abu Dhabi's biggest brands are fully committed to sustainability and environmental protection contributing to the city’s on going environmental agenda.

Published on: 29 October 2024

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Case studies

2014 winner: Mercedes, Customer Insight - case study

2014 winner: Mercedes, Insight

At the heart of this paper is a story of how Mercedes-Benz devised a research methodology that revealed the true, unbiased biological response to driving our...

Published on: 13 February 2015

2014 highly commended: Customer Insight, Macmillan Cancer Support - case study

2014 commended: Macmillan, Insight

In 2013 Macmillan Cancer Support launched a new campaign around a striking new idea: No One Should Face Cancer Alone.
 
At the heart of the campaign was the...

Published on: 11 February 2015

Pioneering Spirit 2014: the finalists

Pioneering Spirit 2014

We have selected winning ideas from the major international awards programmes and invited panels of senior marketing and creative judges to score them online...

Published on: 8 February 2015

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Podcasts

Leave disruption behind and embrace value exchanges with consumers

Brands need to stop focusing on market disruption, says Sara Master, Senior Director, eCommerce and Digital Shelf at Constellation Brands. Instead, being... https://podcasts.marketingsociety.com/episode/leave-disruption-behind-and-embrace-value-exchanges-with-consumers 22:27 Mon, 28 Mar 2022 08:54:00 +0100

Fighting Food Waste with Too Good to Go - Co-Founder Jamie Crummie

“If food waste was a country, it would be the third largest emitter of greenhouse gases after China and the USA.” Too Good To Go, the social impact company who... https://podcasts.marketingsociety.com/episode/fighting-food-waste-with-too-good-to-go-co-founder-jamie-crummie 32:41 Fri, 25 Mar 2022 10:11:00 +0000

The Whole Marketer Ep64 - Advertising with guest Orlando Wood

Episode #64. Advertising is the technical skill discussed in this episode. Advertising style has changed significantly due to technology, our lifestyles and the... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep64-advertising-with-guest-orlando-wood 28:00 Tue, 22 Mar 2022 07:00:00 +0000
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Videos

James Welch's challenges for 2017

James Welch's challenges for 2017

Highlights from our Collide event in Dubai, colliding creativity and business.

 

James Welch's challenges for 2017

Nichola Seeley's challenges for 2017

Nichola Seeley's challenges for 2017

Highlights from our Collide event in Dubai, colliding creativity and business.

Nichola Seeley's challenges for 2017

Collide: creativity and business - ten minute teaser

jtyj

Often as marketers we can learn more from people outside of our industry.

Collide: creativity and business - ten minute teaser

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