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Latest Think Pieces

40 Years of Big Ideas, Bold Brands and Brilliant Behaviour

 MLP Retro Arcade
MLP are proud to be part of this year’s 40th anniversary The Marketing Society Awards – four decades of recognising the boldest and brightest ideas in UK marketing.

Cannes Lions 2025: How Do We Move Fast and Build Brands?

Cannes Lions and WARC Creative Impact Unpacked on the Rotonde Stage

By Rachel Letham

Rotonde Stage session at Cannes Lions 2025
The pace of marketing has never been faster, but does speed mean sacrificing long-term brand building? At the Creative Impact Unpacked session Cannes Lions, industry leaders from across Asia, including Andreas Krasser, The Marketing Society Board Member came together to tackle one of marketing's most pressing questions: how do we move fast and build brands simultaneously?

Cannes 2025: Community, Culture and the Comeback of Commercial Creativity

TwentyFirstCenturyBrand's Neil Barrie reflects on the work that wowed at Cannes Lions 2025.

By Neil Barrie

Vaseline Verified Winning at Cannes Lions 2025
At Cannes Lions this year, Neil Barrie from TwentyFirstCenturyBrands was heartened to see that the Grand Prix juries looked beyond the buzz and didn’t reward the loudest, shiniest work.

Case studies

2015: A year in TV by Thinkbox

2015: A year in TV by Thinkbox

Last year, a new book leapt onto my list of essential reading for marketers. It joined Byron Sharp’s ‘How Brands Grow’, anything by Les Binet and Peter Field...

Brand Learning Growth Drivers study

Growth Drivers Study 2016

Growth matters. It matters financially and commercially it creates opportunities for people inside and outside companies.

2015 winner: LEGO Movie, Branded Content/Leading Thinking - case study

2015 winner: The LEGO Movie, Content

For the UK theatrical launch of Warner Bros.’ The LEGO Movie, there was a clear challenge.

Podcasts

Leading Conversations: Brain and Mental Health

In this episode, Barry talks to Janice Hutchinson from ICAS and Mick Doran from Noggin the Brain People about Mental and Brain Health. Tune in for some first... https://podcasts.marketingsociety.com/episode/leading-conversations-brain-and-mental-health 41:05 Thu, 17 Mar 2022 14:20:00 +0000

Work-Life Harmony Handguide with Rebecca Rennison

Rebecca Rennison is a Partner at EY, one of the largest professional services networks in the world. Before that, she was the only female Managing Director at... https://podcasts.marketingsociety.com/episode/work-life-harmony-handguide-with-rebecca-rennison 31:55 Thu, 17 Mar 2022 08:19:00 +0000

Joining purpose to commercial acumen with Danone's Patrick Neyret

Patrick Neyret is the Marketing and Innovation Director for DACH, Plant-Based, within Danone. His role focuses on translating the concepts of purpose and... https://podcasts.marketingsociety.com/episode/joining-purpose-to-commercial-acumen-with-danones-patrick-neyret 25:13 Sun, 13 Mar 2022 07:33:00 +0000

Videos

Featuring our CEO Hugh Burkitt and Ogilvy lecture guest speaker, MT Rainey.

Amplify Marketing Festival: 2016 highlights

News media is currently going through a huge transformation and trust in them is wavering.

The 'Importance of Trust in Media' with Jamie Angus

The Conservation Optimism Summit is looking for marketing leaders who would like to help

Can you help us to positively sell conservation?