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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Pete Sheath

Pete Sheath
Member Interview with Pete Sheath, Founder and MD, Studio 44 Media Ltd

Published on: 3 September 2025

Why Cannes Lions 2025 Revealed Marketing's New Power Players

And What It Means for Your Brand

By Rachel Letham

Sir Martin Sorrell speaking at The Marketing Society event about Cannes Lions 2025
The lights dimmed at Cannes Lions 2025, but the revelations from this year's festival continue to illuminate a fundamental shift in how great marketing actually works. Highlights from our Cannes Lions Unpacked session in Singapore.

Published on: 1 September 2025

Digital Twins: The Simple Fix for AI’s Visual Risks

By Oliver Disney

Digital Twins AI image
Visual consistency is the cornerstone of strong branding and while AI has hugely sped up this creative work, the small flaws it generates (distorted logos, inconsistent colours) undermine brand integrity. This is where digital twins come in.

Published on: 1 September 2025

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Case studies

2016 winner: Telefonica O2, Relationships - case study

2016 winner: Telefonica O2, Relationships

To win and retain customers, brands have to fight harder than before. The only way to succeed is to focus on giving consumers what they want and value.

Published on: 15 June 2016

2016 winner: OxfordSM - Engagement - case study

2016 winner: OxfordSM - Engagement

Like most marketing consultants, we’ve always put 99% of our skills and energy into meeting the needs of our clients.

Published on: 15 June 2016

2016 winner: P&G - Always, Marketing for Good - case study

2016 winner: P&G, Marketing for Good

Our creative insight was that gender stereotypes are so ingrained in our culture, they are even part of our language.

Published on: 15 June 2016

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Podcasts

Leading Conversations: Female Agency Founders

In the first episode of The Marketing Society Scotland's Leading Conversations, Lane Media MD Barry Fearn welcomes Pam Scobbie from John Doe and Ali Findlay... https://podcasts.marketingsociety.com/episode/leading-conversations-female-agency-founders 43:16 Thu, 17 Mar 2022 14:20:00 +0000

Leading Conversations: Brain and Mental Health

In this episode, Barry talks to Janice Hutchinson from ICAS and Mick Doran from Noggin the Brain People about Mental and Brain Health. Tune in for some first... https://podcasts.marketingsociety.com/episode/leading-conversations-brain-and-mental-health 41:05 Thu, 17 Mar 2022 14:20:00 +0000

Work-Life Harmony Handguide with Rebecca Rennison

Rebecca Rennison is a Partner at EY, one of the largest professional services networks in the world. Before that, she was the only female Managing Director at... https://podcasts.marketingsociety.com/episode/work-life-harmony-handguide-with-rebecca-rennison 31:55 Thu, 17 Mar 2022 08:19:00 +0000
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Videos

Highlights from our 2017 Annual Lecture

Annual Lecture highlights

Gavin Patterson in conversation with Nisha Pillai.

Highlights from our 2017 Annual Lecture

How Pakistan’s Sana Safinaz broke onto the world stage

Pakistan’s Sana Safinaz

Pakistan, known for its expansive mountain ranges, fast fashion exports, and top-notch carpet weavers...

How Pakistan’s Sana Safinaz broke onto the world stage

Amplify Marketing Festival: 2016 highlights

Amplify 2016 highlights

Featuring our CEO Hugh Burkitt and Ogilvy lecture guest speaker, MT Rainey.

Amplify Marketing Festival: 2016 highlights

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