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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Where Creativity Meets Impact: Meta Announces Reels Awards for Southeast Asia

By Brynie McBurney

Meta Reel Impact Awards
The Meta Reels Impact Awards 2025 celebrate the most creative and impactful Reels campaigns across Southeast Asia and emerging markets. Open to brands, agencies, and creators, the awards recognise work that drives real business results through standout creativity.

Published on: 29 August 2025

Cassettes, Crimped Hair & High Scores: An 80s Spin on Customer Loyalty

By Simon Jamieson

80's retro arcades
At The 40th Annual The Marketing Society Awards night 1980s nostalgia was in the air and the brands that won big were those that created moments that made people feel seen, valued and a part of something bigger.

Published on: 29 August 2025

AI Search Revolution: A Marketer's Action Guide

By Cecilia (Chily) de la Viesca

AI search icons graphic design
AI Overview now appears in 33% of searches and while this presents challenges like reduced direct website traffic, it offers unprecedented opportunities for hyper-personalisation and direct brand recommendations.

Published on: 29 August 2025

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Case studies

2016 winner: NHS, Leading Edge Thinking | highly commended: Not for Profit - case study

2016 winner: NHS, Leading Edge

Bleed for England mixed passion for rugby and patriotism through a suite of compelling, player-led, online and offline content and a powerful call to action

Published on: 14 June 2016

2016 winner: O2, Cause Related - case study

2016 winner: O2, Cause Related

The mobile industry is changing, and young talent, with latent digital flair, is key to keeping O2's business fresh and innovative.

Published on: 11 June 2016

2015 winner: Dixons Carphone, Customer Insight - case study

2015 winner: Dixon Carphone, Insight

This is a story about the power of subtlety in marketing communications. About the power of applying meaningful...

Published on: 8 May 2016

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Podcasts

Joining purpose to commercial acumen with Danone's Patrick Neyret

Patrick Neyret is the Marketing and Innovation Director for DACH, Plant-Based, within Danone. His role focuses on translating the concepts of purpose and... https://podcasts.marketingsociety.com/episode/joining-purpose-to-commercial-acumen-with-danones-patrick-neyret 25:13 Sun, 13 Mar 2022 07:33:00 +0000

The Whole Marketer Ep63 - Marketing leadership with guest Ian Hepburn

Episode #63. Today’s s episode is focused on Marketing Leadership. Leadership skills include not only the practical side of management (resource, capability... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep63-marketing-leadership-with-guest-ian-hepburn 19:54 Tue, 08 Mar 2022 09:16:00 +0000

Staying true to brand voice with Uber's Elizabeth Windram

Elizabeth Windram leads global branding at Uber, where she is the Global Head of Mobility Marketing, Masterbrand and Membership. A true believer in human... https://podcasts.marketingsociety.com/episode/staying-true-to-brand-voice-with-ubers-elizabeth-windram 24:46 Mon, 07 Mar 2022 14:28:00 +0000
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Videos

The 'Importance of Trust in Media' with Jamie Angus

Jamie Angus, trust in media

News media is currently going through a huge transformation and trust in them is wavering.

The 'Importance of Trust in Media' with Jamie Angus

Can you help us to positively sell conservation?

Can you help us to positively sell conservation?

The Conservation Optimism Summit is looking for marketing leaders who would like to help

Can you help us to positively sell conservation?

Impact creative design can have on the lives of women

Impact creative design can have on the lives of women

We asked some of our recent celebrity interviewees from around the globe to give their view on what impact creative design can have on the lives of women.

Impact creative design can have on the lives of women

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