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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Trust Challenge: The Foundation of Successful B2B Marketing

By Kate Mackie

Kate Mackie The Marketing Society Member
Kate Mackie, Partner Brand, Marketing & Communications at EY explains why trust plays an even more significant role in B2B marketing.

Published on: 28 August 2025

The Fellows Fundamentals: Launching a New Brand

By Charles Vallance

The Fellows Fundamentals header Charles Vallance
As part of the The Fellows Fundamentals series on the building blocks of modern marketing Charles Vallance gives a step by step pathway to launching a new brand.

Published on: 28 August 2025

The Fellows Fundamentals: Global Marketing

Lessons learnt on the world’s stage

By Raoul Pinnell

The Fellows Fundamentals header with Raoul Pinnell
As part of The Fellows Fundamentals series Raoul Pinnell breaks down global marketing - what works, what doesn't and what best practice looks like.

Published on: 28 August 2025

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Case studies

#IPASocialWorks: new cases from US Navy and Vodafone

#IPASocialWorks social measurement

The IPA, The Market Research Society and ourselves have launched a joint initiative.

Published on: 8 May 2016

Best of SXSW 2016

The Best of SXSW 2016

The unique combination of music, film and interactive that is South by Southwest (SXSW) generates a kind of energy that sets the stage for connected thinking.

S...

Published on: 10 April 2016

2015: A year in TV by Thinkbox

2015: A year in TV by Thinkbox

Last year, a new book leapt onto my list of essential reading for marketers. It joined Byron Sharp’s ‘How Brands Grow’, anything by Les Binet and Peter Field...

Published on: 20 March 2016

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Podcasts

Walk the Talk with Claire Fox

How would you react if a member of your team phoned to say they can’t make it into work because they’ve got a hangover? Serious question. You might find Claire... https://podcasts.marketingsociety.com/episode/walk-the-talk-with-claire-fox 33:28 Thu, 03 Mar 2022 06:00:00 +0000

The Whole Marketer Ep62 - Love work with guest Ben Renshaw

Episode #62. Loving your work is the personal understanding topic in this episode. Do you love your role and the organisation you’re in? In our challenging yet... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep62-love-work-with-guest-ben-renshaw 23:52 Tue, 01 Mar 2022 10:04:00 +0000

How AI & innovation impact business and marketing

The use of artificial intelligence and innovation in general are crucial for business and marketing according to the latest guest on the Shiny New Object... https://podcasts.marketingsociety.com/episode/how-ai-innovation-impact-business-and-marketing 23:24 Mon, 28 Feb 2022 14:17:00 +0000
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Videos

People are anxious around money, we want to change that

"People are anxious around money, we want to change that"

Targeting 18-35 year olds who increasingly want to consume and self-serve through the phone, Atom Bank are Europe's first exclusively mobile bank.

People are anxious around money, we want to change that

Why is YouTube hiding LGBT content?

Why is YouTube hiding LGBT content?

YouTube has admitted that a wide range of video content on its platform relating to LGBT issues...

Why is YouTube hiding LGBT content?

Creating a body confident culture through commercial semiotics

Creating a body confident culture
We work a lot in the beauty and style industries. And we love them. Because at their very best they’re about dreams and possibilities.
 

Creating a body confident culture through commercial semiotics

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