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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

When AI meets culture: Are Gen AI models truly multicultural?

By Candice Tobbo

Black and white illustration of a humanoid AI surrounded by colorful cultural symbols including a globe, speech bubble, scale, and abstract shapes.
AI has made significant strides in being multilingual, but can it ever be truly multicultural?

Published on: 30 June 2025

Why Marketing Matters

Voices from Our Community

By Rachel Letham

A mix of images and icons to do with marketing
We asked our Members a simple question: Why does marketing matter to you? And unsurprisingly, their answers were anything but. What emerged was a rich tapestry of insights that reveals modern marketing is a dynamic force that shapes how we connect, communicate and create change in our world.

Published on: 30 June 2025

Member Interview with Tamsin Irving

Image Created by The Marketing Society
Member Interview with Tamsin Irving, Client Lead, Channel 4

Published on: 30 June 2025

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Case studies

2015 winner: Sainsbury's, Cause Related Marketing - case study

2015 winner: Sainsbury's, a cause

The market was unprecedentedly tough - falling food prices coupled with an ongoing price war between the large retailers.

Published on: 14 November 2015

2015 winner: BBC Worldwide, Brand Activation - case study

2015 winner: BBC, Activation

This is a story about an unlikely hero. In a world where superheroes come mostly dressed in lycra, shooting webs...

Published on: 1 November 2015

2015 winner: Hotel Jen, Best Outside the UK - case study

2015 winner: Hotel Jen, Outside The UK

Traders Hotels was part of the highly competitive mid-range hospitality sector currently dominated...

Published on: 1 November 2015

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Podcasts

Access the 4 modalities of curiosity with L'Oréal's Sarah DaVanzo

As a "superforecaster" who's been predicting the future for L'Oréal and many other brands throughout her illustrious 20+ year career in 22 countries, Sarah... https://podcasts.marketingsociety.com/episode/access-the-4-modalities-of-curiosity-with-loreals-sarah-davanzo 36:13 Mon, 21 Feb 2022 09:28:00 +0000
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Videos

'Edible six pack rings' - Saltwater Brewery - USA

'Edible six pack rings' - Saltwater Brewery - USA

Saltwater is a small craft brewery in Delray Beach, Florida whose consumers are largely surfers, fishermen and people who love the sea.

'Edible six pack rings' - Saltwater Brewery - USA

Ben & Jerry’s creates fun train station experience

Ben & Jerry’s creates fun train station experience
We all have a fun side, no matter our age.
 
Sure, it’s closer to the surface for some than others, but a wacky and out-of

Ben & Jerry’s creates fun train station experience

Digital Day Scotland: 2016 highlights

Digital Day 2016 Highlights

Our highly popular Digital Day in Scotland discussed the future of digital marketing and how to stay ahead in the game.

Digital Day Scotland: 2016 highlights

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