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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Fellows Fundamentals: It takes a whole brand experience to earn customers’ decisions

By Charlie Dawson and Anna Miley

 The Fellows Fundamentals header with Charlie Dawson and Anna Miley
As part of The Fellows Fundamentals series Charlie Dawson and Anna Miley breaks down the brand experience - what it means and how to achieve it to it's fullest extent.

Published on: 28 August 2025

Member Interview with Ifeoma Jibunoh

Image created by The Marketing Society
Member Interview with Ifeoma Jibunoh, Chief Marketing Officer, S.V.P, Cassava Technologies

Published on: 27 August 2025

Member Interview with Ali Oliver

Image created by The Marketing Society
Member Interview with Ali Oliver, Co-Founder, Shaka Social

Published on: 27 August 2025

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Case studies

Brand Learning Growth Drivers study

Growth Drivers Study 2016

Growth matters. It matters financially and commercially it creates opportunities for people inside and outside companies.

Published on: 13 March 2016

2015 winner: LEGO Movie, Branded Content/Leading Thinking - case study

2015 winner: The LEGO Movie, Content

For the UK theatrical launch of Warner Bros.’ The LEGO Movie, there was a clear challenge.

Published on: 6 March 2016

2015 winner: Guinness, Global Marketing - case study

2015 winner: Guinness, Global

In 2011, Guinness was a global brand in terms of its footprint, but very little else.

Published on: 6 March 2016

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Podcasts

The Whole Marketer Ep61 - Limiting beliefs with guest Cristina Loaiza

Episode #61. This episode is one of the most popular topics of personal understanding – limiting beliefs. A limiting belief is a belief that holds us back from... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep61-limiting-beliefs-with-guest-cristina-loaiza 26:54 Tue, 22 Feb 2022 07:00:00 +0000
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Videos

'Brewtroleum' - DB Export/Heineken - New Zealand

'Brewtroleum' - DB Export/Heineken - New Zealand

DB Export, a brewery in New Zealand, created a biofuel using leftover yeast from brewing beer called "Brewtroleum".

'Brewtroleum' - DB Export/Heineken - New Zealand

Mexico Board of Tourism creates raining tequila experience

Mexico creates raining tequila experience
We’re constantly bombarded by adverts trying to grab our attention, almost to the extent that we become immune to brand messages.

Mexico Board of Tourism creates raining tequila experience

'Edible six pack rings' - Saltwater Brewery - USA

'Edible six pack rings' - Saltwater Brewery - USA

Saltwater is a small craft brewery in Delray Beach, Florida whose consumers are largely surfers, fishermen and people who love the sea.

'Edible six pack rings' - Saltwater Brewery - USA

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