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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Doruk Alptekin

Image provided by Doruk
Member Interview with Doruk Alptekin, Head of Revenue Growth Management, Gulf Coca-Cola Beverages

Published on: 4 October 2024

Shifting Sentiments: The New Wave of Diversity, Gaming, and Sustainability in 2024

By Marcos Angelides

Spark Foundry Publicis Groupe Partner The Marketing Society
Introducing the second Insights Accelerated report of 2024 by Spark Foundry, exploring consumer trends in diversity in advertising, sustainability, gaming and tech.

Published on: 3 October 2024

Member Interview with Martin Krajniak

Photo supplied by Martin
Member Interview with Martin Krajniak, Chief Ingenuity Officer at TRIAD Advertising

Published on: 2 October 2024

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Case studies

2014 highly commended: Depaul, Not for Profit - case study

2014 commended: Depaul Box Company

The Depaul Box Company: Not for Profit Marketing 2014 highly commended

How a small homeless charity found a fundraising response.

Published on: 11 December 2014

2014 winner: Depaul Box Co., Leading-edge thinking/On A Shoestring

2014 winner: Shoestring, Depaul

Depaul UK is a charity that helps young homeless people get off the street, before it’s too late. Youth homelessness is a growing issue in the UK and demand for...

Published on: 21 October 2014

2013 winner: Unilever (AXE), Global Marketing - case study

2013 winner: global marketing, Unilever

For the last fifteen years, AXE, known as Lynx in the UK has become famous the world over for giving guys the edge with girls. This promise of seduction has...

Published on: 21 October 2014

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Podcasts

How AI & innovation impact business and marketing

The use of artificial intelligence and innovation in general are crucial for business and marketing according to the latest guest on the Shiny New Object... https://podcasts.marketingsociety.com/episode/how-ai-innovation-impact-business-and-marketing 23:24 Mon, 28 Feb 2022 14:17:00 +0000

The Whole Marketer Ep61 - Limiting beliefs with guest Cristina Loaiza

Episode #61. This episode is one of the most popular topics of personal understanding – limiting beliefs. A limiting belief is a belief that holds us back from... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep61-limiting-beliefs-with-guest-cristina-loaiza 26:54 Tue, 22 Feb 2022 07:00:00 +0000
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Videos

'Humans' - Channel 4 - UK

'Humans' - Channel 4 - UK

In 2015, Channel 4 convinced a fifth of the UK population to watch "Humans", a new TV show about artificial intelligence

'Humans' - Channel 4 - UK

'The Dilemma' - Heineken - Italy

'The Dilemma' - Heineken - Italy

The latest viral video stunt created by Heineken has Simone tempted to use a VIP ticket for the Roma vs Real Madrid Champions League match

'The Dilemma' - Heineken - Italy

'The Macwhopper' - Burger King - USA

'The Macwhopper' - Burger King - USA

Burger King proposed a one day cease fire in the burger wars with McDonalds by creating the ultimate burger

'The Macwhopper' - Burger King - USA

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