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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Trust Challenge: How marketers can build and measure trust

By Richard Bowden

Richard Bowden Member of The Marketing Society
No7 Beauty Company's Richard Bowden examines the key areas of marketing trust: consistency, authenticity, transparency and growth impact.

Published on: 19 August 2025

The Trust Challenge: Building trust in a cynical landscape

By Abigail Dixon

Abigail Dixon Member of The Marketing Society
As marketing leaders building trust is essential but trust only happens when three key elements are in place, authenticity, ability and empathy, as Abigail Dixon explains.

Published on: 19 August 2025

Interview with Katie Hart

Why Neuromarketing Matters

katie hart headshot
Meet our Inspiring Minds speaker Neuromarketing Specialist Katie Hart

Published on: 18 August 2025

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Case studies

Be the gryphon

Be the gryphon

What point have organisations reached on their digital business transformation journeys, and what is possible?

Published on: 6 December 2015

2015 highly commended: British Army, Not-For-Profit Marketing - case study

2015 commended: British Army, NFP

In the late 2013 the Army recruiting environment was extremely tough: negative publicity surrounding Army redundancies...

Published on: 20 November 2015

2015 winner: Sainsbury's, Cause Related Marketing - case study

2015 winner: Sainsbury's, a cause

The market was unprecedentedly tough - falling food prices coupled with an ongoing price war between the large retailers.

Published on: 14 November 2015

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Podcasts

Unlocking the metaverse's marketing potential

Jack Calderwood, the Head of Pulse at draftLine Europe, believes that metaverse is the future of digital marketing for all brands. As our digital identities... https://podcasts.marketingsociety.com/episode/unlocking-the-metaverses-marketing-potential 34:07 Mon, 14 Feb 2022 11:19:00 +0000

The Whole Marketer Ep59 - Insight with guest Helen Edwards

Episode #59. This episode is a technical skill on Insight. As marketers you may always be on the lookout for consumer insight, but how do you know you’ve got it... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep59-insight-with-guest-helen-edwards 24:02 Tue, 08 Feb 2022 09:56:00 +0000

TIM DELANEY ON HOW TO DO PREMIUM.

‘We want a Patek Philippe!’. I’m told intermediaries hear that phrase on a regular basis. The problem is, most ad agencies can’t do it. Most are unable... https://podcasts.marketingsociety.com/episode/tim-delaney-on-how-to-do-premium- 01:06:45 Mon, 07 Feb 2022 15:17:00 +0000
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Videos

Delighted to work for $2 a day?

Delighted to work for $2 a day?

“How can we put out every single forest fire by paying firefighters only $2/day”
 

Delighted to work for $2 a day?

'This bike has MS' - MS Australia - Australia

'This bike has MS' - MS Australia - Australia

To raise awareness and money MS Australia put a team together of health professionals, bike mechanics and MS sufferers to build a bike with the symptoms of MS.

'This bike has MS' - MS Australia - Australia

Parag Khanna on the future of global civilisation

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Connectivity - Mapping the future of global civilisation

Parag Khanna on the future of global civilisation

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