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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Enrage or Engage: Navigating the Paradox of Digital Advertising

By Frank Cheng

Source Canva busracavus from Getty Images Signature
Striking the right balance between engaging customers and not enraging them with endless, intrusive adverts is something marketers must work hard at. Frank Cheng offers 6 useful tips to getting it right.

Published on: 24 September 2024

Member Interview with Liz Dean

source and credit: Liz
Member Interview with Liz Dean, Founder, Marketing consultant and Coach, The Leopard Room

Published on: 23 September 2024

Mid-Day Squares- on entrepreneurial thinking & doing things differently  

By Ruth Fittock

Ruth Fittock Power of Entrepreneurial thinking for brands

Mid-Day Squares is one of the most exciting food & drink companies today, having just sold their 40th million chocolate bar in North America, they share...

Published on: 20 September 2024

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Case studies

2014 winner: John Lewis, Marketing Communications - case study

2014 winner: John Lewis, Marketing Communications

This paper tells the story of the 2013 John Lewis Christmas Campaign.

It was the most ambitious marketing communications undertaken by the retailer to date.

Joh...

Published on: 1 June 2014

2014 winner: easyJet, Grand Prix and Long Term Marketing Excellence - case study

2014 winner: easyJet, Grand Prix and Long Term

From 2010 onwards, easyJet boldly repositioned from a pure low cost proposition, to a customer-centric, affinity-driving brand. Our media strategy also...

Published on: 1 June 2014

2014 winner: BT Sport, Brand Extension/Brand Revitalisation - case study

2014 winner: BT Sport, Brand Extension and Revitalisation

The BT Sport campaign explored a paradox of how a very expensive asset was made more valuable to a business because it was given away to the customer base for...

Published on: 1 June 2014

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Podcasts

Faking it doesn't make it! with Sara Bennison

Sara Bennison is the Chief Product and Marketing Officer of Nationwide Building Society and is the manifestation of courageous leadership. Her stories will... https://podcasts.marketingsociety.com/episode/faking-it-doesnt-make-it-with-sara-bennison 33:32 Thu, 17 Feb 2022 06:00:00 +0000

Unlocking the metaverse's marketing potential

Jack Calderwood, the Head of Pulse at draftLine Europe, believes that metaverse is the future of digital marketing for all brands. As our digital identities... https://podcasts.marketingsociety.com/episode/unlocking-the-metaverses-marketing-potential 34:07 Mon, 14 Feb 2022 11:19:00 +0000

The Whole Marketer Ep59 - Insight with guest Helen Edwards

Episode #59. This episode is a technical skill on Insight. As marketers you may always be on the lookout for consumer insight, but how do you know you’ve got it... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep59-insight-with-guest-helen-edwards 24:02 Tue, 08 Feb 2022 09:56:00 +0000
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Videos

'Man on the moon/Age UK' - John Lewis - UK

'Man on the moon/Age UK' - John Lewis - UK

Christmas is by far the most important trading period for John Lewis and their annual TV campaign has become a national institution.

'Man on the moon/Age UK' - John Lewis - UK

'FU 2016' - House of Cards - USA

'FU 2016' - House of Cards - USA

Netflix used the highest rated TV political debate ever to launch the new season of House of Cards.

'FU 2016' - House of Cards - USA

'The Brady Campaign' - Zero Minutes of Fame - USA

'The Brady Campaign' - Zero Minutes of Fame - USA

The Brady Campaign is dedicated to the reduction of gun killings in the USA.

'The Brady Campaign' - Zero Minutes of Fame - USA

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