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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The Trust Challenge: Why Trust and Relevance Go Hand in Hand

By Pete Markey

Former CMO of Boots and ISBA President Pete Markey shares his insights on how brand can earn and keep trust.

The Fellows Fundamentals: Marketing Leadership

By Thomas Barta

As part of The Fellows Fundamentals series Thomas Barta takes a detailed look at what marketing leadership is and what it isn't.

Member Interview with Josephine Soei

Member Interview with Josephine Soei, Head of Marketing and Communications, Deichmann

Case studies

2015 winner: BBC Worldwide, Brand Activation - case study

2015 winner: BBC, Activation

This is a story about an unlikely hero. In a world where superheroes come mostly dressed in lycra, shooting webs...

2015 winner: Hotel Jen, Best Outside the UK - case study

2015 winner: Hotel Jen, Outside The UK

Traders Hotels was part of the highly competitive mid-range hospitality sector currently dominated...

2015 highly commended: Google, Customer Insight - case study

2015 commended: Google, insight

Google published real-time stories from the search trends of competing nations, revealing the quirks...

Podcasts

Leading by Example - Sustainability & Leadership - Richard Hagan, Managing Director at Crystal Doors

“What are you doing with your profits - are you investing it back into your people and community or the pockets of a few?” What a question? And one of many that... https://podcasts.marketingsociety.com/episode/leading-by-example-sustainability-leadership-richard-hagan-managing-director-at-crystal-doors 26:54 Mon, 07 Feb 2022 09:44:00 +0000

Keeping it simple with Unilever's Myriam Estanboulie

As the Global Digital Transformation Manager for Unilever, Myriam Estanboulie creates the link between complex tech work and business strategy. The key to her... https://podcasts.marketingsociety.com/episode/keeping-it-simple-with-unilevers-myriam-estanboulie 22:11 Mon, 07 Feb 2022 09:24:00 +0000

Stay out of the crosshairs with Richard Bistrong

Richard Bistrong was a majorly successful VP of Sales for a global defence manufacturer for 20 years. In 2012, after smashing his targets and then some, Richard... https://podcasts.marketingsociety.com/episode/stay-out-of-the-crosshairs-with-richard-bistrong 40:04 Thu, 03 Feb 2022 09:10:00 +0000

Videos

It is estimated 75% of school drop outs in Mexico are related to visual impairment with pupils becoming frustrated when unable to read.