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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

All That Matters 2024

By Rohan Lightfoot

All that Matters event official photo
Member Rohan Lightfoot reviews Singapore's All That Matters conference and reveals his top take-outs from this eclectic, multitrack event.

Published on: 19 September 2024

Unlocking Impact: The Transformative Power of Effective B2B Marketing

By Rationale

Rationale think piece
Rationale, session sponsor at the Scotland Changemakers Conference, discuss the shrinking of marketing budgets, the simultaneous rise in marketing costs, and how to navigate these challenges.

Published on: 18 September 2024

Growth Mindset - 'The Power of Yet'

By Abigail Dixon

Source Pixabay Credit Glen Kelp
The power of 'yet' in self-talk is a key component to a growth mindset, encouraging perseverance and positivity in the face of challenges.

Published on: 18 September 2024

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Case studies

2014 winner: Sainsbury's, Content & Highly Commended Social Media

2014 winner: Sainsbury's, Content

Sainsbury's, Social Media Marketing - case study

It’s the story of the real winners and losers of Christmas - the story of how shoppers voted with their feet in those last few weeks when the fight for...

Published on: 29 May 2014

2015 Winner: The LEGO Movie, Best Leading Edge Thinking - case study

2015 Winner: The LEGO Movie, Leading Edge Thinking

For the UK theatrical launch of Warner Bros.’ The LEGO Movie, the challenge was the movie having no existing cinema heritage, known characters or previous...

Published on: 29 May 2014

2014 winner: Unilever, Marketing for Sustainable Consumption - case study

2014 winner: Unilever, Marketing for Sustainable Consumption,

Unilever: Marketing for Sustainable Consumption, 2014 winners

In 2013 Unilever set out to revolutionise the aerosol deodorant category as we know it.

With 80% of consumers in the UK and Ireland preferring aerosol...

Published on: 28 May 2014

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Podcasts

TIM DELANEY ON HOW TO DO PREMIUM.

‘We want a Patek Philippe!’. I’m told intermediaries hear that phrase on a regular basis. The problem is, most ad agencies can’t do it. Most are unable... https://podcasts.marketingsociety.com/episode/tim-delaney-on-how-to-do-premium- 01:06:45 Mon, 07 Feb 2022 15:17:00 +0000

Keeping it simple with Unilever's Myriam Estanboulie

As the Global Digital Transformation Manager for Unilever, Myriam Estanboulie creates the link between complex tech work and business strategy. The key to her... https://podcasts.marketingsociety.com/episode/keeping-it-simple-with-unilevers-myriam-estanboulie 22:11 Mon, 07 Feb 2022 09:24:00 +0000
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Videos

'#NoMoreEvictions - PAH - Spain

'#NoMoreEvictions - PAH - Spain

More than 500,000 families have been evicted from their homes in Spain since the economic crisis in 2008

'#NoMoreEvictions - PAH - Spain

'Drinkable advertising' - Coca-Cola - USA

'Drinkable advertising' - Coca-Cola - USA

To encourage more people to try Coke Zero they created an entire campaign around drinkable ads.

'Drinkable advertising' - Coca-Cola - USA

'I am a witness' - Ad Council - USA

'I am a witness' - Ad Council - USA

7 out of 10 kids are affected by cyber bullying.

'I am a witness' - Ad Council - USA

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