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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Sylvia Assumpcao

source and credit - Sylvia Assumpcao
Member Interview with Sylvia Assumpcao, Senior Director, Brand Marketing at OneStream Software

Published on: 22 August 2024

Under the Spotlight with Sir Martin Sorrell at Cannes 2024

Sir Martin Sorrell Sundowner session in Cannes 2024
Insights and anecdotes from an intimate conversation with a true titan of our industry.

Published on: 20 August 2024

Member Interview with Rohan Lightfoot

SOURCE AND CREDIT - Rohan Lightfoot
Member Interview with Rohan Lightfoot, Founder of Signal Consulting

Published on: 15 August 2024

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Case studies

Pioneering Spirit 2013: winner and shortlist

Pioneering Spirit 2013: winner and shortlist

Over the last two years we’ve held dinners in Porto, Madrid, Berlin, New York, Sao Paulo, Hong Kong and Istanbul as well as a host of cities in the UK.

We now...

Published on: 13 April 2014

What works where in B2B digital marketing?

What works in B2B digital?

This year's survey is currently taking place and closes 5pm today. If you're in B2B tell us what's working where for a chance to win an iPad Air. Take the survey.

Published on: 3 April 2014

2013 highly commended: Game Retail, Brand Revitalisation - case study

2013 commended: Game, revitalisation

Many UK high street retailers are struggling in tough economic conditions, with low consumer confidence and a more complex multi-channel environment creating...

Published on: 20 March 2014

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Podcasts

Miguel Magalhães on becoming market oriented

As both a lecturer in marketing and a practician, Miguel Magalhães has a passion for sharing the results of his research with others and for developing... https://podcasts.marketingsociety.com/episode/miguel-magalhes-on-becoming-market-oriented 23:43 Mon, 17 Jan 2022 16:30:00 +0000

AB InBev's Ricardo Rey on the benefits of AI in A/B Testing

In his role as Head of Digital Consumer MAZ for AB InBev, Ricardo Rey has been working on developing better connections with data consumers. His career spans... https://podcasts.marketingsociety.com/episode/ab-inbevs-ricardo-rey-on-the-benefits-of-ai-in-a-b-testing 17:25 Mon, 10 Jan 2022 10:00:00 +0000
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Videos

'Fieldtrip to Mars' - Lockheed Martin - USA

'Fieldtrip to Mars' - Lockheed Martin - USA

Lockheed Martin are developing technology to help take us to Mars and wanted to inspire the first generation who will go there.

'Fieldtrip to Mars' - Lockheed Martin - USA

'Le Bon' - LIDL - Sweden

'Le Bon' - LIDL - Sweden

People in Sweden don't believe that Lidl's discount food is of a very high standard.

'Le Bon' - LIDL - Sweden

Interview with Our/Vodka CEO and co-founder Åsa Caap

Exclusive interview with Our/Vodka CEO and co-founder Åsa Caap

Our/Vodka is looking to solve the age old problem of how a business with global ambitions creates meaning and relevance at a local level.

Interview with Our/Vodka CEO and co-founder Åsa Caap

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