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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Digital Day Scotland 2025

By Mike Alexander, Account Director - Planning and Growth, Muckle Media

glasgow science centre imax the digital day scotland 2025 from The Marketing Society

It was an uncharacteristically sunny day in Glasgow as I hopped off my train and headed to the very impressive Glasgow Science Centre for The Marketing Society...

Published on: 8 May 2025

The Digital Day Scotland 2025

By Nicola (Nik) Campbell, Brand Manager, Young Spirits

glasgow science centre imax the digital day scotland 2025 from The Marketing Society

It’s all too easy to get caught up in so much ‘doing’ that we have no time to think. Stuck on the hamster wheel of work, we’re unable to carve out time to form...

Published on: 8 May 2025

Future Leaders #2 Event Review

Chris Marsh’s unfiltered wisdom on embracing failure and finding success.

chris marsh speaking at future leaders event for The Marketing Society Scotland
I wasn’t sure what to expect from my first Future Leaders talk. Having only become a member of The Marketing Society earlier this year, I was still buzzing from my first event – Digital Day 2025 – the previous week and feeling inspired.

Published on: 7 May 2025

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Case studies

2015 highly commended: Temptations, Brand Extension - case study

2015 highly commended: Temptations, Extension

As market leader of edible cat treats in the USA, it is imperative that Mars’ Temptations relentlessly grow the category (no mean feat we’ll think you’ll agree).

Published on: 30 May 2015

2015 highly commended: Santander, Long Term Marketing Excellence - Case Study

2015 highly commended: Santander, Long Term

In 2011, the outlook for banks was bleak, fuelled by the fall-out from the financial crisis. Santander needed to breakthrough and challenge the power of the big four.

Published on: 30 May 2015

2015 highly commended: Aviva, Building Customer Relationships - Case Study

2015 highly commended: Aviva, Relationships

Insurance has traditionally been a low engagement sector offering a transactional experience. Often the insurer and customer only interact at purchase, renewal and claim – with no contact between these points.

Published on: 30 May 2015

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Podcasts

The Whole Marketer Ep50 - Diversity and inclusivity with guest Sherice Anibaba

Episode #50. Diversity and inclusivity is the topic in today’s episode and why it’s important for marketers to understand and represent all our consumers across... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep50-diversity-and-inclusivity-with-guest-sherice-anibaba 29:08 Thu, 06 Jan 2022 12:16:00 +0000

The Whole Marketer Ep49 - Consumer-centric marketing with guest Nick Rabin

Episode #49. This episode is a technical skill on consumer-centric marketing. Consumers now hold more power; the increase in choice and advancements in... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep49-consumer-centric-marketing-with-guest-nick-rabin 31:56 Thu, 06 Jan 2022 12:08:00 +0000

The Whole Marketer Ep48 - Clarity with guest Ross Farquhar

Episode #48. Clarity is the topic of this episode, which is both a technical skill and area of personal understanding for marketers. Clarity is beneficial for... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep48-clarity-with-guest-ross-farquhar 32:26 Thu, 06 Jan 2022 12:03:00 +0000
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Videos

'Slow down GPS' - IF Insurance - Sweden

'Slow down GPS' - IF Insurance - Sweden

Child voice navigation works exactly the same as any other voice navigation app other than when you drive near school

'Slow down GPS' - IF Insurance - Sweden

'Second life toys' - Green Ribbon Campaign - Japan

'Second life toys' - Green Ribbon Campaign - Japan

Lack of child organ donors is a worldwide problem but particularly so in Japan where only 2% of those who require an organ managing to get a successful transplant.

'Second life toys' - Green Ribbon Campaign - Japan

'Life saving stickers' - Australian Road Safety - Australia

'Life saving stickers' Australian Road Safety - Australia

Every week 850,000 rubbish bins are pushed on to the side of streets in Queensland, Australia.

'Life saving stickers' - Australian Road Safety - Australia

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