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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Keep your wellbeing battery fully charged at all times!

By Mark Simmonds

Source Canva Credit gitusik from Getty Images
Practising wellbeing techniques is good for our all-round health but keeping our wellbeing battery fully charged helps us perform at our very best.

Published on: 17 April 2025

What’s with all the overwhelm?

By Emma Harris

Person and notes
The true strength of our industry lies not in our ability to endure, but in our capacity to prioritise our well-being, challenge the status quo, and set boundaries that allow us to deliver work that is both impactful and sustainable. Emma Harris explains.

Published on: 15 April 2025

Member Interview with Pamela Badham

Image created by The Marketing Society
Member Interview with Pamela Badham, Founder, FOUR Marketing Agency

Published on: 15 April 2025

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Case studies

2015 highly commended: Kenco, Brand Revitalisation - Case Study

2015 highly commended: Kenco, Revitalisation

This was not just a communications brief for the agency, but a brief to find an ethical idea that would genuinely revitalise the brand. An idea with severe restrictions, namely that the source of production, the production process, packaging and distribution could not change.

Published on: 30 May 2015

2015 highly commended: BBC Worldwide, Building Marketing Capabilities - Case Study

2015 highly commended: BBC Worldwide, Capabilities

In 2014, the BBC’s news services reached 265 million people per week around the world, but their ambition is for the BBC overall to reach 500 million. BBC Worldwide were set with the challenge of leveraging their huge portfolio of non-news genres to help achieve this.

Published on: 30 May 2015

2015 highly commended: Maltesers, Brand Extension

2015 highly commended: Maltesers, Extension

Maltesers, the chocolate balls with a light honeycomb centre, hold a unique place in British hearts.

Published on: 29 May 2015

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Podcasts

The Whole Marketer Ep46 - Purpose-led marketing with guest Anna Mullenneaux

Episode #46. The topic in this episode is purpose-led marketing. Many passionate marketers are becoming more aware of how their skills can be used to benefit... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep46-purpose-led-marketing-with-guest-anna-mullenneaux 26:49 Thu, 06 Jan 2022 11:52:00 +0000
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Videos

'Celebrity tantrum' - Samsung - Australia

'Celebrity tantrum' - Samsung - Australia

Samsung were aware that many consumer watching high quality entertainment on older model phones and tablets were not getting the same experience enjoyed on their new Galaxy Tabs 2.

'Celebrity tantrum' - Samsung - Australia

'Manboobs' - MACMA - Argentina

'Manboobs' - MACMA - Argentina

To avoid social media censorship of showing women's breast and nipples in demonstrating how to examine for breast cancer

'Manboobs' - MACMA - Argentina

'End the silence' - La Sirena - Dominican Republic

'End the silence' - La Sirena - Dominican Republic

The Dominican Republic is the 6th highest ranking country in the world for domestic violence.

'End the silence' - La Sirena - Dominican Republic

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