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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Introducing: The Fellows Fundamentals

A new series of key marketing topics written by Fellows and senior practitioners

By Chris Macleod

Chris Macleod introduces The Fellows Fundamentals series
Chair of Fellows England and International, Chris Macleod introduces The Fellows Fundamentals series; what it's all about and how it can help marketers of all levels.

Published on: 15 July 2025

Member Interview with Menna Zaki

Image created by The Marketing Society
Member Interview with Menna Zaki, Global Communications & Brand Strategy Executive, Ex-PepsiCo

Published on: 14 July 2025

Member Interview with Elena Pinakatt

Image created by The Marketing Society
Member Interview with Elena Pinakatt, CMO, SparkyAI!, Founder of Monoceros Marketing

Published on: 11 July 2025

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Case studies

2015 highly commended: BT Sport, Best Business to Business Marketing - case study

2015 highly commended: BT Sport, B2B

Critical to the commercial success of BT Sport was the need to break into the pubs and clubs market, who unlike consumers had to pay for the service. 

Published on: 30 May 2015

2015 highly commended: Hive, New Brand - case study

2015 highly commended: Hive, New Brand

This awards entry tells the story of British Gas’ journey to take charge of the UK connected homes market, launching a new brand called Hive, by British Gas.

Published on: 30 May 2015

2015 highly commended: Temptations, Brand Extension - case study

2015 highly commended: Temptations, Extension

As market leader of edible cat treats in the USA, it is imperative that Mars’ Temptations relentlessly grow the category (no mean feat we’ll think you’ll agree).

Published on: 30 May 2015

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Podcasts

The Whole Marketer Ep44 - Marketing leadership with guest Sophie Devonshire

Episode #44. Series 2 finale – Marketing Leadership and the skills and traits of great marketing leaders are the focus of this episode. Joining Abby is Sophie... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep44-marketing-leadership-with-guest-sophie-devonshire 42:44 Thu, 06 Jan 2022 11:36:00 +0000

The Whole Marketer Ep43 - Leadership with guest Lottie Unwin

Episode #43. Challenger brands is the topic in this episode: exploring differences in marketers’ technical and soft skills needed vs established brands... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep43-leadership-with-guest-lottie-unwin 28:44 Thu, 06 Jan 2022 11:31:00 +0000
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Videos

'Manboobs' - MACMA - Argentina

'Manboobs' - MACMA - Argentina

To avoid social media censorship of showing women's breast and nipples in demonstrating how to examine for breast cancer

'Manboobs' - MACMA - Argentina

'End the silence' - La Sirena - Dominican Republic

'End the silence' - La Sirena - Dominican Republic

The Dominican Republic is the 6th highest ranking country in the world for domestic violence.

'End the silence' - La Sirena - Dominican Republic

'Dad-do' - Pantene - USA

'Dad-do' - Pantene - USA

Research shows that daughters who enjoy quality time with their fathers grow up to be stronger, more self-confident and successful.

'Dad-do' - Pantene - USA

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