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Latest Think Pieces

Provocations about AI and Brand Building

By Matt Boffey

Design Bridge for The Marketing Society
As more brands adopt AI they will need to identify the best ways to track and monitor its effectiveness,​​​​​​​ while marketers must navigate the personalisation paradox

Member Interview with Andrew Garrihy

source and credit - andrew
Member Interview with Andrew Garrihy, CEO & Founder of The CMO Coach

Member Interview with Gus Wick

source and credit - Gus
Member Interview with Gus Wick, Business Director ASEAN

Case studies

Awards for Excellence: Meet the judges

Awards 2014: Meet our panel of judges

The Marketing Society Awards for Excellence – in association with Marketing and sponsored by Yahoo – sets the standard of marketing excellence in the UK; and...

2013 highly commended: Gillette, cause related marketing - case study

2013 commended: Gillette, cause

Gillette

Every year 11.5m men choose Gillette with 157 blades sold every minute giving Gillette a 68.2% share of the razors market. Over many years Gillette has heavily...

2013 winner: Dixons Retail, E-Commerce - case study

2013 winner: Dixons Retail, E-Commerce

Eighteen months ago, our websites and stores largely operated as two independent channels, with only our Reserve and Collect (R&C) service linking web sales and...

Podcasts

The Whole Marketer Ep46 - Purpose-led marketing with guest Anna Mullenneaux

Episode #46. The topic in this episode is purpose-led marketing. Many passionate marketers are becoming more aware of how their skills can be used to benefit... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep46-purpose-led-marketing-with-guest-anna-mullenneaux 26:49 Thu, 06 Jan 2022 11:52:00 +0000

The Whole Marketer Ep44 - Marketing leadership with guest Sophie Devonshire

Episode #44. Series 2 finale – Marketing Leadership and the skills and traits of great marketing leaders are the focus of this episode. Joining Abby is Sophie... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep44-marketing-leadership-with-guest-sophie-devonshire 42:44 Thu, 06 Jan 2022 11:36:00 +0000

Videos

With the release of his new book, Wake Up, founder of Upping your Elvis, Chris Barez-Brown tells us what it's about and how we can get more connected in our everyday lives.

Chris Barez-Brown on how we can wake up as leaders

Every so often, Hollie McNish’s poem “Mathematics” – a razor-sharp diatribe against

The radical wordsmith using poetry as a form of protest

Henderson started as a copywriter at DDB, before moving to Grey, RKCR/Y&R, Saatchi & Saatchi, and back to DDB.

3 great ads chosen by Dave Henderson, former CCO MullenLowe London