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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Chris Stevenson

Image Created by The Marketing Society
Member Interview with Chris Stevenson, Managing Director, Stripe Communications

Published on: 9 April 2025

Taking the next step

With help from The Global Leadership Mentoring Programme

By Anshiekaa Tandon

Source Canva Credit Vadym Stepanchuk from Getty Images Pro
Anshiekaa Tandon describes how The Global Leadership Mentoring Programme helped her take the next step in her leadership journey. Input from Jason Foo and Dino Myers-Lamptey resulted in an action plan and a renewed sense of purpose.

Published on: 8 April 2025

Member Interview with Ghayath Sioufi

Image created by The Marketing Society
Member Interview with Ghayath Sioufi, Founder & CEO, CAP.G Ventures

Published on: 7 April 2025

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Case studies

2014 winner: HSBC Best from outside the UK winner - case study

2014 winner: HSBC, Best outside the UK

The British & Irish Lions represent the pinnacle of northern hemisphere rugby and is a unique sponsorship in international sport. It represents a once in a...

Published on: 11 May 2015

2014 winner: John Lewis, Brand Activation - case study

2014 winner: John Lewis, Activation

This paper tells the story of the 2013 John Lewis Christmas Campaign. Around a single creative theme – give someone a Christmas they’ll never forget – was...

Published on: 1 April 2015

2014 winner: ASOS, Social Media - case study

2014 winner: ASOS, social media

An innovative series of live Twitter games to entertain their followers; driving advocacy and awareness of their products and brand.

Pushing the social limits

A...

Published on: 1 April 2015

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Podcasts

The Whole Marketer Ep41 - Digital transformation with guest Paul Frampton

Episode #41. The technical skill in this episode is Digital Transformation. For Marketers, this includes the adoption of technology across all areas of the... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep41-digital-transformation-with-guest-paul-frampton 28:22 Thu, 06 Jan 2022 11:19:00 +0000

The Whole Marketer Ep40 - Empowerment with guest Mark Evans

Episode #40. Empowerment is the personal understanding topic in this episode and an underlining principle of the Whole Marketer approach – to support and... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep40-empowerment-with-guest-mark-evans 34:22 Thu, 06 Jan 2022 11:12:00 +0000

The Whole Marketer Ep39 - Innovation with guest Kevin Verbruggen

Episode #39. Innovation is the technical skill featured in this episode. Innovation for marketers is the development of new or changed products or services that... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep39-innovation-with-guest-kevin-verbruggen 45:28 Thu, 06 Jan 2022 11:01:00 +0000
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Videos

'The Macwhopper' - Burger King - USA

'The Macwhopper' - Burger King - USA

Burger King proposed a one day cease fire in the burger wars with McDonalds by creating the ultimate burger

'The Macwhopper' - Burger King - USA

'Soap bus ticket' - Asiri Hospitals - Sri Lanka

'Soap bus ticket' - Asiri Hospitals - Sri Lanka

Sri Lanka's Asiri Group of Hospitals wanted to encourage people on public buses to wash their hands, as a preventative measure to avoid spreading germs.

'Soap bus ticket' - Asiri Hospitals - Sri Lanka

'The second scoreboard' - Teletica - Costa Rica

'The second scoreboard' - Teletica - Costa Rica

According to Costa Rica's Ministry of Women's Affairs, during one of the nation's favourite pastimes - soccer matches

'The second scoreboard' - Teletica - Costa Rica

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