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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Q&A with Ruth Buscombe

Strategist for Formula 1

ruth buscombe
Ahead of her appearance at Digital Day Scotland on April 24, we caught up with Ruth Buscombe, Strategist at Formula 1.

Published on: 6 April 2025

Having your cake and eating it too

Insights into harnessing your Superpowers

By Mark Evans

Group of people in leadership coaching session
Leadership coach Mark Evans believes we are all prodigies of some sort; we just need to double down on our existing superpowers and re-frame our self-limiting beliefs. In this piece he explains that by focussing on what is available, natural, effortless and sustainable, and steering away from what is difficult, unnatural and exhausting to sustain we can have our cake and eat it too.

Published on: 3 April 2025

Q&A with Emily Ashby

Chief Digital Transformation Officer, VERITY RI

emily
We talk to Emily Ashby, Chief Digital Transformation Officer at VERITY RI

Published on: 1 April 2025

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Case studies

2014 Highly Commended: Trelleborg, Content Marketing - case study

2014 Commended: Trelleborg, Content

Trelleborg Marine Systems (TMS) is a global engineering firm that designs, produces and installsequipment that protects commercial ports and shipping vessels...

Published on: 1 March 2015

2014 winner: Mercedes, Customer Insight - case study

2014 winner: Mercedes, Insight

At the heart of this paper is a story of how Mercedes-Benz devised a research methodology that revealed the true, unbiased biological response to driving our...

Published on: 13 February 2015

2014 highly commended: Customer Insight, Macmillan Cancer Support - case study

2014 commended: Macmillan, Insight

In 2013 Macmillan Cancer Support launched a new campaign around a striking new idea: No One Should Face Cancer Alone.
 
At the heart of the campaign was the...

Published on: 11 February 2015

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Podcasts

The Whole Marketer Ep36 - Planning with guest Callum Saunders

Episode #36. Planning is the technical marketing skill explored in this episode. As the pandemic has provided significant challenges for businesses, many brands... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep36-planning-with-guest-callum-saunders 36:20 Thu, 06 Jan 2022 10:38:00 +0000
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Videos

"Ma Place Est Dans La Salle" - Prodiss - France

"Ma Place Est Dans La Salle" - Prodiss - France

The terrorist attacks in Paris in November 2015 were seen at an attack on French culture

"Ma Place Est Dans La Salle" - Prodiss - France

'Man on the moon/Age UK' - John Lewis - UK

'Man on the moon/Age UK' - John Lewis - UK

Christmas is by far the most important trading period for John Lewis and their annual TV campaign has become a national institution.

'Man on the moon/Age UK' - John Lewis - UK

'FU 2016' - House of Cards - USA

'FU 2016' - House of Cards - USA

Netflix used the highest rated TV political debate ever to launch the new season of House of Cards.

'FU 2016' - House of Cards - USA

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