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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Richard Petignaud

Image created by The Marketing Society
Member Interview with Richard Petignaud, Managing Director, Bravo Media

Published on: 9 July 2025

Setting the pace and mental wellness

By Sarah Fleming

Woman in workplace practising mindfulness
Our industry, our lives and the world today are fast. Sped up by technology, a never-reached goal of efficiency and on-demand culture seeping into every expectation we have.

Published on: 8 July 2025

Member Interview With Paul Armstrong

Image Created by The Marketing Society
Member Interview With Paul Armstrong, Senior Marketing Manager, Summertown Interiors

Published on: 8 July 2025

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Case studies

2015 highly commended: BBC Worldwide, Building Marketing Capabilities - Case Study

2015 highly commended: BBC Worldwide, Capabilities

In 2014, the BBC’s news services reached 265 million people per week around the world, but their ambition is for the BBC overall to reach 500 million. BBC Worldwide were set with the challenge of leveraging their huge portfolio of non-news genres to help achieve this.

Published on: 30 May 2015

2015 highly commended: Maltesers, Brand Extension

2015 highly commended: Maltesers, Extension

Maltesers, the chocolate balls with a light honeycomb centre, hold a unique place in British hearts.

Published on: 29 May 2015

2015 highly commended: John Lewis, Brand Activation

2015 highly commended: John Lewis, Extension

The objective was to deliver a market-leading Christmas campaign for John Lewis. Put another way, this paper unwraps a whole new level of campaign integration and activation, never seen before by any retailer in the UK. As a result it sets the benchmark for all brands whose marketing programmes aim for emotional engagement, multi-touchpoint activation, social sharing, PR generation, and above all commercial success.

Published on: 29 May 2015

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Podcasts

The Whole Marketer Ep39 - Innovation with guest Kevin Verbruggen

Episode #39. Innovation is the technical skill featured in this episode. Innovation for marketers is the development of new or changed products or services that... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep39-innovation-with-guest-kevin-verbruggen 45:28 Thu, 06 Jan 2022 11:01:00 +0000
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Videos

'Soap bus ticket' - Asiri Hospitals - Sri Lanka

'Soap bus ticket' - Asiri Hospitals - Sri Lanka

Sri Lanka's Asiri Group of Hospitals wanted to encourage people on public buses to wash their hands, as a preventative measure to avoid spreading germs.

'Soap bus ticket' - Asiri Hospitals - Sri Lanka

'The second scoreboard' - Teletica - Costa Rica

'The second scoreboard' - Teletica - Costa Rica

According to Costa Rica's Ministry of Women's Affairs, during one of the nation's favourite pastimes - soccer matches

'The second scoreboard' - Teletica - Costa Rica

"Ma Place Est Dans La Salle" - Prodiss - France

"Ma Place Est Dans La Salle" - Prodiss - France

The terrorist attacks in Paris in November 2015 were seen at an attack on French culture

"Ma Place Est Dans La Salle" - Prodiss - France

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