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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Marketing Leaders Programme 2025: A Q&A

Brave, Bold and Generous Marketing Leadership

By Rachel Letham

The Marketing Leaders Programme 2025
To mark 21 years of MLP, the programme has undergone a vital refresh. Rachel Letham asks Anni Townend about the changes and how they will benefit the next cohort of delegates

Published on: 21 January 2025

Leveraging AI-Generated Folklore to Create Authentic Brand Narratives

By Cigdem Oztabak

Artificial Intelligence as a Cultural Storyteller Source Cigdem Oztabak
Using AI to blend cultural traditions with innovation enables brands to create narratives that resonate across generations and geographies honouring the past while anticipating the future.

Published on: 21 January 2025

Member Interview With Edward Howarth

Image provided by Edward
Member Interview with Edward Howarth, Deputy CEO, Chief Client Officer at OLIVER Agency

Published on: 17 January 2025

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Case studies

2013 winner: O2 Priority Moments, Mobile Marketing - case study

2013 winner: O2, Mobile Marketing

O2 Priority Moments

Priority Moments

Telefonica O2 UK (O2) has changed the way mobile operators approach loyalty with the success of Priority Moments.

Priority Moments is a mobile...

Published on: 2 January 2014

2013 winner: British Airways, Brand Revitalisation - case study

2013 winner: BA, revitalisation

When a brand gets as battered, bruised and knocked out of shape as British Airways, the consequence is that it gradually and progressively loses its identity...

Published on: 1 January 2014

2013 winner: Fairtrade, Marketing for Sustainable Consumption - case study

2013 winner: susta- -inable, Fairtrade

Fair trade in the UK goes back more than 19 years. The movement sprang from concerned citizens looking for ways to create fairer trading links resulting in a...

Published on: 1 January 2014

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Podcasts

The Whole Marketer Ep43 - Leadership with guest Lottie Unwin

Episode #43. Challenger brands is the topic in this episode: exploring differences in marketers’ technical and soft skills needed vs established brands... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep43-leadership-with-guest-lottie-unwin 28:44 Thu, 06 Jan 2022 11:31:00 +0000

The Whole Marketer Ep42 - Skills for today and tomorrow with guest Joe Glover

Episode #42. This episode discusses the skills marketers need for today and tomorrow and the value of being in a marketing community for support. Joining Abby... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep42-skills-for-today-and-tomorrow-with-guest-joe-glover 37:58 Thu, 06 Jan 2022 11:27:00 +0000

The Whole Marketer Ep41 - Digital transformation with guest Paul Frampton

Episode #41. The technical skill in this episode is Digital Transformation. For Marketers, this includes the adoption of technology across all areas of the... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep41-digital-transformation-with-guest-paul-frampton 28:22 Thu, 06 Jan 2022 11:19:00 +0000
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Videos

'Safety truck' - Samsung - Argentina

'Safety truck' - Samsung - Argentina

One person per hour dies in a traffic accident in Argentina.

'Safety truck' - Samsung - Argentina

Education 4.0... the future of learning will be dramatically different

Education 4.0

Global connectivity, smart machines, and new media are just some of the drivers reshaping how we think about work, what constitutes work, and how we learn an

Education 4.0... the future of learning will be dramatically different

3 great ads: chosen by O2's Nina Bibby

3 great ads | Nina Bibby

Nina is the Marketing & Consumer Director at O2 (Telefonica UK).

3 great ads: chosen by O2's Nina Bibby

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