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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Beyond bias - tapping AI’s potential for accelerating Asian marketing

By Gus Wick

Mahlab given permission to use
While Generative AI’s potential in Asia remains bright, current approaches to data means marketers in Asia must continue to develop their own approaches to using AI

Published on: 18 July 2024

Member Interview with Felita Figueredo

source and credit - Felita
Member Interview with Felita Figueredo, Senior Director - Head of Digital & Insights | Strategic Communications EMEA

Published on: 16 July 2024

Speaker interview with Natalya Ratner

Amplify 2024

Natalya Ratner
We caught up with Natalya ahead of her taking part in the Amplify debate at Amplify 2024.

Published on: 15 July 2024

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Case studies

2013 winner: O2 Priority Moments, Mobile Marketing - case study

2013 winner: O2, Mobile Marketing

O2 Priority Moments

Priority Moments

Telefonica O2 UK (O2) has changed the way mobile operators approach loyalty with the success of Priority Moments.

Priority Moments is a mobile...

Published on: 2 January 2014

2013 winner: British Airways, Brand Revitalisation - case study

2013 winner: BA, revitalisation

When a brand gets as battered, bruised and knocked out of shape as British Airways, the consequence is that it gradually and progressively loses its identity...

Published on: 1 January 2014

2013 winner: Fairtrade, Marketing for Sustainable Consumption - case study

2013 winner: susta- -inable, Fairtrade

Fair trade in the UK goes back more than 19 years. The movement sprang from concerned citizens looking for ways to create fairer trading links resulting in a...

Published on: 1 January 2014

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Podcasts

The Whole Marketer Ep43 - Leadership with guest Lottie Unwin

Episode #43. Challenger brands is the topic in this episode: exploring differences in marketers’ technical and soft skills needed vs established brands... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep43-leadership-with-guest-lottie-unwin 28:44 Thu, 06 Jan 2022 11:31:00 +0000

The Whole Marketer Ep42 - Skills for today and tomorrow with guest Joe Glover

Episode #42. This episode discusses the skills marketers need for today and tomorrow and the value of being in a marketing community for support. Joining Abby... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep42-skills-for-today-and-tomorrow-with-guest-joe-glover 37:58 Thu, 06 Jan 2022 11:27:00 +0000

The Whole Marketer Ep41 - Digital transformation with guest Paul Frampton

Episode #41. The technical skill in this episode is Digital Transformation. For Marketers, this includes the adoption of technology across all areas of the... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep41-digital-transformation-with-guest-paul-frampton 28:22 Thu, 06 Jan 2022 11:19:00 +0000
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Videos

3 great ads, chosen by Remco Graham

3 great ads | Remco Graham

Remco Graham, ECD and Creative Partner, Now, reveals three great ads he admires but had nothing to do with.

3 great ads, chosen by Remco Graham

An interview with the co-founder of The Collective

An interview with The Collective

When Amelia Harvey and business partner, Mike Hodgson came across Kiwi gourmet yoghurt The Collective, they immediately saw the opportunity to launch the bra

An interview with the co-founder of The Collective

Unilever’s Keith Weed on why you should attend IMLP

Why you should attend the...

In this video, we hear why Keith Weed is such an advocate of the

Unilever’s Keith Weed on why you should attend IMLP

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