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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Smarter Marketing: How AI Powers Hyper-Personalisation at Scale

The Expectation Gap Is Closing

By Matt Addison

bottle with secret sauce written on it
Accenture Song’s trend research consistently shows that today’s consumers expect every brand interaction to feel uniquely relevant. Brands that do this right don’t just build better experiences, they see measurable gains in customer loyalty, engagement and conversion.

Published on: 7 July 2025

Member Interview with Grace Ghunaim

Image created by The Marketing Society
Member Interview with Grace Ghunaim, Senior Director - Head of Strategy, Impact and Activation

Published on: 4 July 2025

Cannes Lions 2025: Key Insights from The Marketing Society Correspondents

By Rachel Letham

Cannes Lions 2025
The Marketing Society's correspondents at Cannes Lions 2025 returned with a unified message: marketing has found its confidence again.

Published on: 3 July 2025

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Case studies

2014 winner: Aviva, Mobile Marketing - case study

2014 winner: Aviva, Mobile Marketing

2014 winner: Aviva, Mobile Marketing - case study

This is the story of the successful launch of one the most innovative ideas ever conceived in the UK insurance market.

It’s also a story about marketing...

Published on: 24 May 2015

2014 winner: NSPCC, Not for Profit - case study

2014 winner: NSPCC, Not for Profit

NSPCC: Not for Profit Marketing 2014 winners

The alarming statistics are that a third of children who are sexually abused by an adult report that they did not tell anybody else about it at the time. Yet...

Published on: 11 May 2015

2014 winner: HSBC Best from outside the UK winner - case study

2014 winner: HSBC, Best outside the UK

The British & Irish Lions represent the pinnacle of northern hemisphere rugby and is a unique sponsorship in international sport. It represents a once in a...

Published on: 11 May 2015

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Podcasts

The Whole Marketer Ep36 - Planning with guest Callum Saunders

Episode #36. Planning is the technical marketing skill explored in this episode. As the pandemic has provided significant challenges for businesses, many brands... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep36-planning-with-guest-callum-saunders 36:20 Thu, 06 Jan 2022 10:38:00 +0000

Can Job Titles Combat Burnout?

What costs would you pay to reduce burnout? Dan and Akin discuss research looking into the possibility of combating stress and emotional exhaustion by... https://podcasts.marketingsociety.com/episode/can-job-titles-combat-burnout 39:04 Thu, 06 Jan 2022 10:26:00 +0000
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Videos

'Man on the moon/Age UK' - John Lewis - UK

'Man on the moon/Age UK' - John Lewis - UK

Christmas is by far the most important trading period for John Lewis and their annual TV campaign has become a national institution.

'Man on the moon/Age UK' - John Lewis - UK

'FU 2016' - House of Cards - USA

'FU 2016' - House of Cards - USA

Netflix used the highest rated TV political debate ever to launch the new season of House of Cards.

'FU 2016' - House of Cards - USA

'The Brady Campaign' - Zero Minutes of Fame - USA

'The Brady Campaign' - Zero Minutes of Fame - USA

The Brady Campaign is dedicated to the reduction of gun killings in the USA.

'The Brady Campaign' - Zero Minutes of Fame - USA

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