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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

From Thinkbox Profit Ability 2:The new business case for advertising

Profit Ability 2: Setting the scene Thinkbox
Thinkbox’s award-winning advertising effectiveness study, Profit Ability 2 is packed with invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today. 

Published on: 20 December 2024

Three Strategic Lenses for Brand Evolution

By Adam Breedon

Source Canva Credit Chaofann from Getty Images
I've learned that transforming a brand is both an art and a science. It isn't just about changing a logo or updating a website - it's about reimagining your organization's identity and communicating that evolution effectively.

Published on: 20 December 2024

Fellows Interview with Sally Edwards

Sally Edwards Fellow of The Marketing Society
Fellows interview with Sally Edwards, Senior Adviser, Leisure Events and Festivals at Dubai Economy and Tourism

Published on: 19 December 2024

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Case studies

Mobile eclipsing TV as the first screen for consumers

Mobile eclipsing TV as first screen

Mobile devices are now firmly established as competitors to conventional media channels in the UK, according to research commissioned by Weve. Based on a...

Published on: 24 November 2013

2013 highly commended: Women's Aid, marketing on a shoestring - case study

2013 commended: Women's Aid, budget

Domestic abuse is incredibly prevalent, but most people turn a blind eye to it. Our task was to force the issue onto the national agenda: a huge objective...

Published on: 20 November 2013

2013 winner: ASOS, Social media/Best leading edge thinking - case study

2013 winner: ASOS, social media

The WW ASOS Christmas campaign had to help deliver *£X UK sales whilst deepening brand engagement with fashion-loving 20something girls and driving advocacy. It...

Published on: 18 November 2013

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Podcasts

The Whole Marketer Ep36 - Planning with guest Callum Saunders

Episode #36. Planning is the technical marketing skill explored in this episode. As the pandemic has provided significant challenges for businesses, many brands... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep36-planning-with-guest-callum-saunders 36:20 Thu, 06 Jan 2022 10:38:00 +0000

Can Job Titles Combat Burnout?

What costs would you pay to reduce burnout? Dan and Akin discuss research looking into the possibility of combating stress and emotional exhaustion by... https://podcasts.marketingsociety.com/episode/can-job-titles-combat-burnout 39:04 Thu, 06 Jan 2022 10:26:00 +0000
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Videos

3 great ads, chosen by Peter Souter

3 great ads | Peter Souter

Peter Souter is the chairman at TBWA/UK, and is a writer for theatre and radio. He wrote the screenplay for ITV’s drama ‘Married Single Other."

3 great ads, chosen by Peter Souter

NESCAFÉ Philippines builds brand affinity among Gen Z

NESCAFÉ Philippines and Gen Z

To launch NESCAFÉ Mocha in the Philippines, NESCAFÉ had to establish brand affinity with the Gen Z, a generation that recognizes NESCAFÉ as “their parents’ c

NESCAFÉ Philippines builds brand affinity among Gen Z

Body lotion brand takes on societal judgement of women

Body lotion takes on judgement of women

The importance of confidence in a young woman’s life is at the centre of a new campaign by Parachute Advansed Body Lotion.

Body lotion brand takes on societal judgement of women

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