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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Rethinking: Why Leadership Is No Longer About Titles

By Jessica Schroeder

Source Canva Photo Credit Jacob Lund
What is leadership today? It's less about titles and where you sit in an organisation chart and more about engaging, inspiring and mobilising others around a shared vision. BASF's Jessica Schroeder explains.

Published on: 20 March 2025

Member Interview with Shauna Mahoney

Image Created by The Marketing Society
Member Interview With Shauna Mahoney, Group Account Director, LIGHTBLUE

Published on: 19 March 2025

Gen Z Decoded: Channel 4's Alex Mahon

The Annual Lecture 2025

By Rachel Letham

Alex Mahon The Marketing Society Annual Lecture 2025
Channel 4 CEO explores Gen Z behaviours and digital media transformation at our Annual Lecture

Published on: 14 March 2025

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Case studies

2014 highly commended: Mars Petcare, Cause Related Marketing - case study

2014 commended: Mars, Cause Related

Whilst CSR has become a fundamental pillar for many big brands, too often ‘good works’ exist on the periphery of main marketing activities, divorced from...

Published on: 1 January 2015

Thinkbox: 234 million views

Thinkbox: 234 million views

It is a valid question. Why should you read this? You’re undoubtedly busy and there’s that new guide to programmatic buying eyeing you seductively from your...

Published on: 1 January 2015

2013 winner: Refuge, marketing on a shoestring, case study

2013 winner: Refuge, shoestring

Refuge is one of the UK’s largest domestic violence charities. This paper describes how, without a production of media budget, they used ingenuity, an...

Published on: 1 January 2015

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Podcasts

The Whole Marketer Ep33 - Empathy with guest Katy Leeson

Episode #33. This episode’s soft skill for marketers – particularly marketing leaders – is empathy. To discuss how the needs of employees have changed and... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep33-empathy-with-guest-katy-leeson 39:58 Mon, 03 Jan 2022 16:29:00 +0000

The Whole Marketer Ep32 - Impact with guest Martin Brooks

Episode #32. ‘How to make an impact’ is the soft skill for marketers in this episode. Many of us will know it’s not only ‘what you say’, but ‘how you say it’... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep32-impact-with-guest-martin-brooks 26:47 Mon, 03 Jan 2022 16:24:00 +0000
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Videos

'2 litre towel' - Australian Weaving - Australia

'2 litre towel' - Australian Weaving - Australia

Australian Weaving, one the country's oldest textile manufacturers, knew its towels were better than its competitors'. The problem was, the public didn't.

'2 litre towel' - Australian Weaving - Australia

'Safety truck' - Samsung - Argentina

'Safety truck' - Samsung - Argentina

One person per hour dies in a traffic accident in Argentina.

'Safety truck' - Samsung - Argentina

Education 4.0... the future of learning will be dramatically different

Education 4.0

Global connectivity, smart machines, and new media are just some of the drivers reshaping how we think about work, what constitutes work, and how we learn an

Education 4.0... the future of learning will be dramatically different

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