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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Cannes Lions 2025: What Happens When Creativity Gets a Bionic Arm

Reflections from Cannes Lions 2025, where the future of creativity met the fundamental truths of human connection

By Raphael Bouquillon

SPCSHP in Cannes 2025

After a week at the Cannes Lions International Festival of Creativity with the SPCSHP & MSQ crew, one thing became crystal clear: if last year was about AI's...

Published on: 1 July 2025

Be Kind, Learn Lots: A Marketer's Manifesto for Enduring Relevance

By Richard Powell

half heart half brain AI generated image
Partners of The Marketing Society, Accenture song reflect on our Awards theme for this year "why marketing matters"

Published on: 30 June 2025

Marketing Repositioned - Why Marketing Matters

Now Indispensable to Business Growth

By Katherine Theobald

Arrow showing the word capablity
The world has changed - customers expect more, technology is accelerating, and marketing must evolve to keep pace. That means stepping into a new role and supporting this with a new operating model. Katherine Theobald from Accenture Song writes why marketing still matters.

Published on: 30 June 2025

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Case studies

2014 winner: Hailo, New Brand - case study

2014 winner: Hailo, New Brand

On a daily basis, drivers were facing a harsh reality with 30 to 60% downtime affecting their bottom line; the business model of street hailing was proving...

Published on: 1 January 2015

2014 highly commended: Mars Chocolate (Galaxy), Communications - case study

2014 commended: Mars Choc, Comms

Galaxy had long been one of the UK’s favourite chocolate brands, renowned...

Published on: 1 January 2015

2014 highly commended: Hiscox, Business to Business Marketing - case study

2014 commended: Hiscox, B2B

2013 saw a huge challenge for Hiscox Business Insurance, as our market leading position came under threat from new entrants, eroding our product...

Published on: 1 January 2015

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Podcasts

Bursting Bubbles with Mark Earls

Mark Earls ( AKA The Herdmeister ) is a strategist, author, speaker and performer. He's done a lot of big thinking on brands, marketing and mass behaviour. When... https://podcasts.marketingsociety.com/episode/bursting-bubbles-with-mark-earls 43:00 Thu, 23 Dec 2021 07:37:00 +0000
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Videos

'Safety truck' - Samsung - Argentina

'Safety truck' - Samsung - Argentina

One person per hour dies in a traffic accident in Argentina.

'Safety truck' - Samsung - Argentina

Education 4.0... the future of learning will be dramatically different

Education 4.0

Global connectivity, smart machines, and new media are just some of the drivers reshaping how we think about work, what constitutes work, and how we learn an

Education 4.0... the future of learning will be dramatically different

3 great ads: chosen by O2's Nina Bibby

3 great ads | Nina Bibby

Nina is the Marketing & Consumer Director at O2 (Telefonica UK).

3 great ads: chosen by O2's Nina Bibby

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