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Latest Think Pieces

Member Interview with Nidhi Sehgal

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Member Interview with Nidhi Sehgal, General Manager - Strategy & Growth, FLC Marketing Group

Member Interview with Amal Harb

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Member Interview with Amal Harb, Marketing Advisor

The Value of TV: A Behavioural Science Perspective

The Value of TV Thinkbox The Marketing Society
Thinkbox has released a new paper looking at the behavioural science behind why TV produces such strong results.

Case studies

2014 highly commended: Baileys (Diageo) Brand Extension - case study

2014 commended: Baileys, Extension

At a time when Baileys sales were stalling and brand metrics falling we looked to reignite the brand and attract a new audience by going beyond the category for...

2014 highly commended: Depaul, Not for Profit - case study

2014 commended: Depaul Box Company

The Depaul Box Company: Not for Profit Marketing 2014 highly commended

How a small homeless charity found a fundraising response.

2014 winner: Depaul Box Co., Leading-edge thinking/On A Shoestring

2014 winner: Shoestring, Depaul

Depaul UK is a charity that helps young homeless people get off the street, before it’s too late. Youth homelessness is a growing issue in the UK and demand for...

Podcasts

Bursting Bubbles with Mark Earls

Mark Earls ( AKA The Herdmeister ) is a strategist, author, speaker and performer. He's done a lot of big thinking on brands, marketing and mass behaviour. When... https://podcasts.marketingsociety.com/episode/bursting-bubbles-with-mark-earls 43:00 Thu, 23 Dec 2021 07:37:00 +0000

Videos

Nina is the Marketing & Consumer Director at O2 (Telefonica UK).

3 great ads: chosen by O2's Nina Bibby

Lockheed Martin are developing technology to help take us to Mars and wanted to inspire the first generation who will go there.

'Fieldtrip to Mars' - Lockheed Martin - USA

Our/Vodka is looking to solve the age old problem of how a business with global ambitions creates meaning and relevance at a local level.

Interview with Our/Vodka CEO and co-founder Åsa Caap