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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Speaker Q&A with Morag MacDonald

Team Captain for the Agencies at the Client vs Agencies Creative Challenge 2024

Morag shares what she's bringing to the table as Agency captain for the Clients vs Agencies Creative Challenge.

Dispatches from our Cannes Correspondents

Cannes Lions 2024

By Rachel Letham

Insights, trends and highlights from Cannes Lions 2024 brought to you by our membership that speaks for itself

BCG on Cannes Lions 2024

The 2024 Cannes Lions International Festival of Creativity underscored the importance of brand growth, creativity, AI integration, and the evolving role of CMOs...

Case studies

New Microsoft research: technology and the home

Communicating & tech in the home

We’ve released a new piece of research entitled, ‘Families’, investigating the role of technology in the average UK family home.

It’s important for us to...

What Works Where in B2B marketing across China, UK & US?

What Works Where in B2B?

The Marketing Society launched the B2B stream in 2010 to develop and grow a community of business-to-business marketers to share best practice, debate current...

CMO-CIO disconnect

Chief Marketing Officers and CIOs must work more closely together than ever before to deliver relevant customer experiences.

The beliefs of CMOs and CIOs often...

Podcasts

The Whole Marketer Ep35 - Creative brand strategy with guest Caroline Morell Bøstrup Asmussen

Episode #35. The technical skill in this episode is creative brand strategy… the basis and stimulation for great creative output from your agencies. It’s a... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep35-creative-brand-strategy-with-guest-caroline-morell-bstrup-asmussen 30:06 Mon, 03 Jan 2022 16:42:00 +0000

The Whole Marketer Ep34 - Shopper marketing with guest Hamish Clarke

Episode #34. Shopper Marketing is the technical skill explored in this episode. As marketers, we have all felt the impact from lockdown and how the purchasing... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep34-shopper-marketing-with-guest-hamish-clarke 32:23 Mon, 03 Jan 2022 16:36:00 +0000

The Whole Marketer Ep33 - Empathy with guest Katy Leeson

Episode #33. This episode’s soft skill for marketers – particularly marketing leaders – is empathy. To discuss how the needs of employees have changed and... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep33-empathy-with-guest-katy-leeson 39:58 Mon, 03 Jan 2022 16:29:00 +0000

Videos

Team GB's Mark England shares advice on winners and challenges

Mark England talks challenges and innovation

After his talk at our Global Conference we spoke to David Whel

David Wheldon of RBS on trust and leadership

Aviva's Mark Wilson on what CEOs look for in marketers.