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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Oliver Budgen

Image created by The Marketing Society
Member Interview with Oliver Budgen, Founder & CEO, Bud

Published on: 10 March 2025

Member Interview with Khaled Elseginy

Image created by The Marketing Society
Member Interview with Khaled Elseginy, Sr Manager, Brand Communications, P&G

Published on: 10 March 2025

Nickable studies

The best of Thinkbox research 2024

Nickable Studies Thinkbox The Marketing Society
One handy round up with all the main findings from Thinkbox's 2024 research

Published on: 6 March 2025

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Case studies

2013 winner: Unilever (AXE), Global Marketing - case study

2013 winner: global marketing, Unilever

For the last fifteen years, AXE, known as Lynx in the UK has become famous the world over for giving guys the edge with girls. This promise of seduction has...

Published on: 21 October 2014

2014 highly commended: Jaguar Land Rover, Brand Revitalisation/Global Marketing - case study

2014 commended: JLR, Revitalisation

With fading sales, Jaguar needed the F-TYPE convertible to revitalise the brand;

Published on: 1 September 2014

2014 winner: Newsworks, Business-to-business - case study

2014 winner: Newsworks, B2B

In 2012 national newspapers were losing advertising revenue and advertising share. The industry climate was one of unmitigated gloom.

Stories about the ageing...

Published on: 25 August 2014

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Podcasts

The Whole Marketer Ep29 - Fulfilment with guest Victoria Fox

Episode #29. Fulfilment in the workplace is the personal understanding topic in this episode and is very close to Abby’s heart as a large part of The Whole... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep29-fulfilment-with-guest-victoria-fox 30:48 Mon, 20 Dec 2021 17:37:00 +0000

The Whole Marketer Ep27 - Being with guest Ben Renshaw

Episode #27. ‘Being’ is the topic in this episode, with the focus on Leadership and personal development to understand the leader (and person) you want to be... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep27-being-with-guest-ben-renshaw 26:14 Mon, 20 Dec 2021 17:26:00 +0000
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Videos

3 great ads, chosen by Peter Souter

3 great ads | Peter Souter

Peter Souter is the chairman at TBWA/UK, and is a writer for theatre and radio. He wrote the screenplay for ITV’s drama ‘Married Single Other."

3 great ads, chosen by Peter Souter

NESCAFÉ Philippines builds brand affinity among Gen Z

NESCAFÉ Philippines and Gen Z

To launch NESCAFÉ Mocha in the Philippines, NESCAFÉ had to establish brand affinity with the Gen Z, a generation that recognizes NESCAFÉ as “their parents’ c

NESCAFÉ Philippines builds brand affinity among Gen Z

Body lotion brand takes on societal judgement of women

Body lotion takes on judgement of women

The importance of confidence in a young woman’s life is at the centre of a new campaign by Parachute Advansed Body Lotion.

Body lotion brand takes on societal judgement of women

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