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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Maan Majali

Image Created by The Marketing Society
Member Interview with Maan Majali, Creative Consultant, Prelude & Senior Creative, Bloomberg Media

Published on: 30 June 2025

Member Interview with Neda Lazic

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Member Interview with Neda Lazic Marketing Network Operations and Capabilities Senior Director Eurasia & Middle East at The Coca-Cola Company

Published on: 27 June 2025

Member Interview with Timothy Fare-Matthews

Image created by The Marketing Society
Member Interview with Timothy Fare-Matthews, Managing Director, First and Ten Productions

Published on: 23 June 2025

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Case studies

Thinkbox: 234 million views

Thinkbox: 234 million views

It is a valid question. Why should you read this? You’re undoubtedly busy and there’s that new guide to programmatic buying eyeing you seductively from your...

Published on: 1 January 2015

2013 winner: Refuge, marketing on a shoestring, case study

2013 winner: Refuge, shoestring

Refuge is one of the UK’s largest domestic violence charities. This paper describes how, without a production of media budget, they used ingenuity, an...

Published on: 1 January 2015

2014 highly commended: Baileys (Diageo) Brand Extension - case study

2014 commended: Baileys, Extension

At a time when Baileys sales were stalling and brand metrics falling we looked to reignite the brand and attract a new audience by going beyond the category for...

Published on: 1 January 2015

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Podcasts

The Whole Marketer Ep27 - Being with guest Ben Renshaw

Episode #27. ‘Being’ is the topic in this episode, with the focus on Leadership and personal development to understand the leader (and person) you want to be... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep27-being-with-guest-ben-renshaw 26:14 Mon, 20 Dec 2021 17:26:00 +0000

The Whole Marketer Ep25 - Competencies with guest Ritchie Mehta

Episode #25. This episode discusses the competencies that today’s marketers need to thrive. Joining Abby in this enjoyable and enlightening conversation is... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep25-competencies-with-guest-ritchie-mehta 30:46 Mon, 20 Dec 2021 17:17:00 +0000
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Videos

NESCAFÉ Philippines builds brand affinity among Gen Z

NESCAFÉ Philippines and Gen Z

To launch NESCAFÉ Mocha in the Philippines, NESCAFÉ had to establish brand affinity with the Gen Z, a generation that recognizes NESCAFÉ as “their parents’ c

NESCAFÉ Philippines builds brand affinity among Gen Z

Body lotion brand takes on societal judgement of women

Body lotion takes on judgement of women

The importance of confidence in a young woman’s life is at the centre of a new campaign by Parachute Advansed Body Lotion.

Body lotion brand takes on societal judgement of women

3 great ads, chosen by Leo Burnett's Chaka Sobhani

3 great ads | Chaka Sobhani

Chaka joined Leo Burnett from Mother where she creative directed a number of accounts including Boots and No.7.

3 great ads, chosen by Leo Burnett's Chaka Sobhani

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