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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

AI’s Marketing Transformation: From Automation to Elevation

By David Billings

EPAM The Marketing Society Content
The brands who will define the next decade are not the ones that use AI first, but the ones that use it most thoughtfully.

Published on: 6 March 2025

Accelerate Action part 2

International Women's Day 2025

Image created by The Marketing Society
Part 2: This International Women's Day, discover powerful insights from industry leaders on how marketing can drive real change toward a world free from bias, stereotypes, and discrimination.

Published on: 6 March 2025

Accelerate Action

International Women's Day 2025

Image created by The Marketing Society
This International Women's Day, discover powerful insights from industry leaders on how marketing can drive real change toward a world free from bias, stereotypes, and discrimination.

Published on: 5 March 2025

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Case studies

2014 winner: Expedia, E-Commerce - case study

2014 winner: Expedia, E-Commerce

This is the story of how Expedia’s Travel Yourself Interesting campaign brought value back into a commoditised e-commerce market.

Expedia created online travel...

Published on: 1 June 2014

2014 winner: John Lewis, Marketing Communications - case study

2014 winner: John Lewis, Marketing Communications

This paper tells the story of the 2013 John Lewis Christmas Campaign.

It was the most ambitious marketing communications undertaken by the retailer to date.

Joh...

Published on: 1 June 2014

2014 winner: easyJet, Grand Prix and Long Term Marketing Excellence - case study

2014 winner: easyJet, Grand Prix and Long Term

From 2010 onwards, easyJet boldly repositioned from a pure low cost proposition, to a customer-centric, affinity-driving brand. Our media strategy also...

Published on: 1 June 2014

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Podcasts

The Whole Marketer Ep25 - Competencies with guest Ritchie Mehta

Episode #25. This episode discusses the competencies that today’s marketers need to thrive. Joining Abby in this enjoyable and enlightening conversation is... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep25-competencies-with-guest-ritchie-mehta 30:46 Mon, 20 Dec 2021 17:17:00 +0000

The Whole Marketer Ep24 - Entrepreneurial with guest Mary Wilson

Episode #24. This episode is a soft skill about being entrepreneurial – the ability to identify new strategic opportunities and having courage to challenge and... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep24-entrepreneurial-with-guest-mary-wilson 32:04 Mon, 20 Dec 2021 17:10:00 +0000
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Videos

3 great ads, chosen by Leo Burnett's Chaka Sobhani

3 great ads | Chaka Sobhani

Chaka joined Leo Burnett from Mother where she creative directed a number of accounts including Boots and No.7.

3 great ads, chosen by Leo Burnett's Chaka Sobhani

3 great ads, chosen by adam&eve DDB's Ben Priest

3 great ads | Ben Priest

Ben Priest’s career spans 25 years, including time at Ogilvy & Mather, CDP, Lowe Howard-Spink, TBWA and Rainey Kelly.

3 great ads, chosen by adam&eve DDB's Ben Priest

Dove’s ‘Real Beauty is Universal’ challenges notions of female beauty

Dove’s campaign challenges female beauty

Dove has rolled out a real beauty campaign in the Philippines that celebrates diversity and challenges perceived notions on female beauty.

Dove’s ‘Real Beauty is Universal’ challenges notions of female beauty

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