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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Why do marketers exist?

Impact Report from Digitas

Digitas Impact Report
A new report by Digitas in association with The Marketing Society reveals the current priorities for leaders and explores how marketers can deal with the impact balancing act

Published on: 17 June 2024

How CMOs are shaping their Gen AI future

BCG Report partnered content
A new BCG survey in partnership with the Association of National Advertisers (ANA) of over 200 CMOs in 7 countries, reveals CMOs overwhelmingly positive view of generative AI (GenAI) as the top way to improve efficiencies and unlock growth.

Published on: 17 June 2024

Member Interview with Abdullah Aziz

source and credit abdullah
Member Interview with Abdullah Aziz Regional Senior Marketing Manager at Agthia LLC

Published on: 14 June 2024

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Case studies

2013 winner: Midlands Co-op, New Employee Engagement - case study

2013 winner: Co-op, engagement

Midlands Co-operative

Mission to success

Midlands Co-operative Society’s ‘Mission Firefly’ employee engagement campaign breathed new life into a tired initiative, ‘Helping Hands’...

Published on: 29 July 2013

Turbulence for the CMO and four priorities for a smooth ride

Turbulence for the CMO

As CMOs steer through the rough waters of the complex and challenging global marketplace, one thing is certain: not enough feel prepared.

CMOs who want their...

Published on: 29 July 2013

B2B marketers at the top table

B2B marketers at the top table

Just three of the reasons why 73% of UK B2B marketers agree that their role has become more challenging over the past three years.

In partnership with The...

Published on: 4 July 2013

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Podcasts

The Whole Marketer Ep27 - Being with guest Ben Renshaw

Episode #27. ‘Being’ is the topic in this episode, with the focus on Leadership and personal development to understand the leader (and person) you want to be... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep27-being-with-guest-ben-renshaw 26:14 Mon, 20 Dec 2021 17:26:00 +0000
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Videos

Lagnado, Wheldon, Barwise and Barta panel discussion

Global Conference Panel Discussion

Two academics and two senior marketers in discussion at our conference.

Lagnado, Wheldon, Barwise and Barta panel discussion

Gemma Greaves closes our conference

Gemma Greaves closes our conference

Our Global MD closes our first ever global conference at the BFI.

Gemma Greaves closes our conference

Mark England, Vicky Thornley and Crista Cullen on performance

Team GB's Mark England on building and bonding

Building and bonding for global performance

Mark England, Vicky Thornley and Crista Cullen on performance

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