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Latest Think Pieces

Member Interview with Debsena Chakraborty

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Member Interview with Debsena Chakraborty, VP Growth

Leading the Innovation Conversation: how to be a pioneering changemaker

A new report from The Marketing Society in partnership with The Trade Desk

front cover of Leading the innovation conversation report

We are delighted to partner with global advertising technology leader The Trade Desk on an important new report exploring the evolving priorities and collective...

SXSW London 2025: The Zeitgeist of the Beautiful Collisions

By Tanvir Siddiqui

Deepak Chopra and guests at SXSW London 2025
From AI to psychedelics, brand love to sleep health -the maiden SXSW in London hit like a sugar rush. Member Tanvir Siddiqui gives his review of SXSW London 2025.

Case studies

2014 highly commended: Depaul, Not for Profit - case study

2014 commended: Depaul Box Company

The Depaul Box Company: Not for Profit Marketing 2014 highly commended

How a small homeless charity found a fundraising response.

2014 winner: Depaul Box Co., Leading-edge thinking/On A Shoestring

2014 winner: Shoestring, Depaul

Depaul UK is a charity that helps young homeless people get off the street, before it’s too late. Youth homelessness is a growing issue in the UK and demand for...

2013 winner: Unilever (AXE), Global Marketing - case study

2013 winner: global marketing, Unilever

For the last fifteen years, AXE, known as Lynx in the UK has become famous the world over for giving guys the edge with girls. This promise of seduction has...

Podcasts

The Whole Marketer Ep24 - Entrepreneurial with guest Mary Wilson

Episode #24. This episode is a soft skill about being entrepreneurial – the ability to identify new strategic opportunities and having courage to challenge and... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep24-entrepreneurial-with-guest-mary-wilson 32:04 Mon, 20 Dec 2021 17:10:00 +0000

The Whole Marketer Ep23 - Influencer marketing with guest Lisa Targett

Episode #23. Welcome back! Series 2 kicks off with a relevant technical skill on Influencer Marketing. Social platforms have become even more important since... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep23-influencer-marketing-with-guest-lisa-targett 27:20 Mon, 20 Dec 2021 17:00:00 +0000

The Whole Marketer Ep22 - Leadership with guest Thomas Barta

Episode #22. Marketing Leadership is the soft skill featured in this episode, as Abby is joined by Thomas Barta – Marketer, Masterclass course founder and... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep22-leadership-with-guest-thomas-barta 26:18 Mon, 20 Dec 2021 16:55:00 +0000

Videos

Ben Priest’s career spans 25 years, including time at Ogilvy & Mather, CDP, Lowe Howard-Spink, TBWA and Rainey Kelly.

3 great ads, chosen by adam&eve DDB's Ben Priest

Dove has rolled out a real beauty campaign in the Philippines that celebrates diversity and challenges perceived notions on female beauty.

Dove’s ‘Real Beauty is Universal’ challenges notions of female beauty

Al Young has been responsible for some of the UK’s most famous ad campaigns; starting with 'You Know When You’ve Been Tango’d' in 1995, and most recently, in

3 great ads, chosen by Al Young