Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Nikhita Sejpal

Image created by The Marketing Society
Member Interview with Nikhita Sejpal

Published on: 4 March 2025

Member Interview with Inez Quek

Image created by The Marketing Society
Member Interview with Inez Quek, Growth Marketing Manager

Published on: 4 March 2025

Member Interview with Munas Van Boonstra

Image created by The Marketing Society
Member Interview with Munas Van Boonstra, Managing Director, Southeast Asia, Monks

Published on: 3 March 2025

All Think Pieces

Case studies

2014 winner: BT Sport, Brand Extension/Brand Revitalisation - case study

2014 winner: BT Sport, Brand Extension and Revitalisation

The BT Sport campaign explored a paradox of how a very expensive asset was made more valuable to a business because it was given away to the customer base for...

Published on: 1 June 2014

2014 winner: Sainsbury's, Content & Highly Commended Social Media

2014 winner: Sainsbury's, Content

Sainsbury's, Social Media Marketing - case study

It’s the story of the real winners and losers of Christmas - the story of how shoppers voted with their feet in those last few weeks when the fight for...

Published on: 29 May 2014

2015 Winner: The LEGO Movie, Best Leading Edge Thinking - case study

2015 Winner: The LEGO Movie, Leading Edge Thinking

For the UK theatrical launch of Warner Bros.’ The LEGO Movie, the challenge was the movie having no existing cinema heritage, known characters or previous...

Published on: 29 May 2014

See all case studies

Podcasts

The Whole Marketer Ep23 - Influencer marketing with guest Lisa Targett

Episode #23. Welcome back! Series 2 kicks off with a relevant technical skill on Influencer Marketing. Social platforms have become even more important since... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep23-influencer-marketing-with-guest-lisa-targett 27:20 Mon, 20 Dec 2021 17:00:00 +0000

The Whole Marketer Ep22 - Leadership with guest Thomas Barta

Episode #22. Marketing Leadership is the soft skill featured in this episode, as Abby is joined by Thomas Barta – Marketer, Masterclass course founder and... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep22-leadership-with-guest-thomas-barta 26:18 Mon, 20 Dec 2021 16:55:00 +0000

The Whole Marketer Ep21 - Next Gen leaders with guest Sherilyn Shackell

Episode #21. This episode focuses on the skills that the next generation of marketing leaders need as a whole, but with a particular focus on personal... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep21-next-gen-leaders-with-guest-sherilyn-shackell 30:35 Mon, 20 Dec 2021 16:49:00 +0000
See all podcasts

Videos

3 great ads, chosen by Al Young

3 great ads: Al Young

Al Young has been responsible for some of the UK’s most famous ad campaigns; starting with 'You Know When You’ve Been Tango’d' in 1995, and most recently, in

3 great ads, chosen by Al Young

How do we win in the age of The Unreasonable Consumer?

How do we win in the age of The Unreasonable Consumer?

Adam Morgan, Founder & CEO of eatbigfish - the company behind the "challenger brand" - presents "How do we win in the age of The Unreasonable Consumer?"

How do we win in the age of The Unreasonable Consumer?

How Maybelline NY used Google data to build a content strategy in MENA

Maybelline NY and content in MENA

With a world of information at our fingertips, people are increasingly using the Internet to research and discover new products, styles and trends when it co

How Maybelline NY used Google data to build a content strategy in MENA

See all videos