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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

What brands can learn about customer obsession

From an airport lounge

By Ruth Fittock

Virgin Atlantic is well known for it’s exceptional customer service, learn about the secrets and strategies behind their best-in-class approach to customers.

Member interview with Tyrone Gracias

Member Interview with Tyrone Gracias Head of Laundry Marketing at Henkel

Leveraging behavioural science to improve marketing

By Marketreach

Five take outs from Richard Shotton and Rory Sutherland's conversation on how applying behavioural science insights to marketing can lead to improved memorability and performance.

Case studies

2012: A year in TV by Thinkbox

Thinkbox: year in TV 2012 report

Last year we all saw incredible content like the Olympics bringing people together to emerging trends like multi-screening making TV advertising even more...

2013 winner: LOVEFiLM, New Brand/ highly commended E-commerce - case study

2013 winner: New Brand

Accepting the challenge

At the end of 2011, Netflix announced they would be launching in the UK and the long-standing threat to LOVEFiLM’s business became a...

2013 winner: Channel 4, Customer Insight - case study

2013 winner: Customer Insight

Are we equal yet?

Channel 4 has a public remit to champion alternative voices and make us see the world differently. With the Paralympics, we saw the...

Podcasts

The Whole Marketer Ep25 - Competencies with guest Ritchie Mehta

Episode #25. This episode discusses the competencies that today’s marketers need to thrive. Joining Abby in this enjoyable and enlightening conversation is... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep25-competencies-with-guest-ritchie-mehta 30:46 Mon, 20 Dec 2021 17:17:00 +0000

The Whole Marketer Ep24 - Entrepreneurial with guest Mary Wilson

Episode #24. This episode is a soft skill about being entrepreneurial – the ability to identify new strategic opportunities and having courage to challenge and... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep24-entrepreneurial-with-guest-mary-wilson 32:04 Mon, 20 Dec 2021 17:10:00 +0000

The Whole Marketer Ep23 - Influencer marketing with guest Lisa Targett

Episode #23. Welcome back! Series 2 kicks off with a relevant technical skill on Influencer Marketing. Social platforms have become even more important since... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep23-influencer-marketing-with-guest-lisa-targett 27:20 Mon, 20 Dec 2021 17:00:00 +0000

Videos

The Center for Psychological Research, Shenyang and Ogilvy & Mather, Beijing ("O&M") have joined hands to launch a creat