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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview Diane Perlman

source and credit; Diane
Member Interview with Diane Perlman, CEO of Branding Matters

Published on: 31 May 2024

The Digital Day 2024 Deep Dive

A round up of our global digital day events

By Rachel Letham

The Marketing Society Digital Day Scotland
A summary of our global The Digital Day events for 2024 including reviews, photos, videos and more

Published on: 29 May 2024

Leading as a Da Vinci CMO

A Digital Day Singapore review

By Siew Ting Foo

Source IAS The Marketing Society - Digital Day Singapore 2024
A reflection on the role of the CMO based on a fireside chat at Digital Day Singapore

Published on: 29 May 2024

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Case studies

2013 highly commended: Subway Subcard, CRM - case study

2013 highly commended: Customer Relationship Marketing

Subway Subcard

Our 2012 SUBWAY® SUBCARD® CRM programme was a carefully-­phased, multi-­layered CRM programme that, despite being built from scratch from the start of 2012...

Published on: 6 June 2013

2013 highly commended: EDF Energy, Marketing comms - case study

2013 highly commended: Marketing Communications

EDF Energy overcame the restrictions and hostility towards the energy category, to create transformative communications in 2012.

The role of character

Using...

Published on: 6 June 2013

2013 highly commended: Unilever Flora Cuisine, Brand Extension - case study

2013 highly commended: Brand Extension

The Challenge

Flora is one of the best-known brands in Britain. However, in recent years, it had faced significant threats on two fronts. On the one hand, it...

Published on: 6 June 2013

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Podcasts

The Whole Marketer Ep22 - Leadership with guest Thomas Barta

Episode #22. Marketing Leadership is the soft skill featured in this episode, as Abby is joined by Thomas Barta – Marketer, Masterclass course founder and... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep22-leadership-with-guest-thomas-barta 26:18 Mon, 20 Dec 2021 16:55:00 +0000

The Whole Marketer Ep21 - Next Gen leaders with guest Sherilyn Shackell

Episode #21. This episode focuses on the skills that the next generation of marketing leaders need as a whole, but with a particular focus on personal... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep21-next-gen-leaders-with-guest-sherilyn-shackell 30:35 Mon, 20 Dec 2021 16:49:00 +0000

The Whole Marketer Ep20 - CMOs with guest Pete Markey

Episode #20. In this Episode, the role of the CMO is explored with guest Pete Markey, Chief Marketing Officer of TSB. Pete has enjoyed huge success with... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep20-cmos-with-guest-pete-markey 24:02 Tue, 14 Dec 2021 22:27:00 +0000
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Videos

Vitasoy's Roberto Guidetti on creating brand equity

Vitasoy's Roberto Guidetti on creating brand equity

Creating brand equity in a 3.57 world

Vitasoy's Roberto Guidetti on creating brand equity

Mark Earls welcomes everyone to our conference

Mark Earls at our conference

Mark Earls, Author and Host at The Global Annual Conference 2016.

Mark Earls welcomes everyone to our conference

Martin Glenn steps down as Society president

Martin Glenn steps down as Society president

Handing over as Society president.

Martin Glenn steps down as Society president

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