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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Cultural Endurance for Impact

A Q&A following The Marketing Society New York Changemakers Conference 2024

Following The Marketing Society Changemakers Conference in New York our speaker Mike DaRe joins a Q&A on Cultural Endurance for Impact

Fellows interview with Richard Simpson

Fellow 2024

We are delighted to bring you a Fellow interview with Vicki Miller, who was honoured as a Fellow of The Marketing Society 2024.

Inspire the Next Generation of Female Leaders

Inspiring Girls equip girls aged 14-16 with the skills and knowledge to succeed in their future and are looking for role models from senior leaders. They need your support.

Case studies

2013 highly commended: O2 Guru, Content Marketing - case study

2013 highly commended: Content Marketing

Expanding the `Guru' experience

In 2009 O2 launched Gurus, in-store tech experts offering free, impartial advice. They had no sales targets, so could focus...

2013 Highly Commended: RSA, Marketing Leadership - case study

2013 Highly Commended: Marketing Leadership

In 2011, it became clear that RSA’s marketing structure (with a large Group Corporate Centre Marketing function) was not delivering the desired results. The...

2013 highly commended: Just Eat, Brand Activation - case study

2013 highly commended: Brand Activation

“Don’t Cook JUST EAT”

This is the story of how a small challenger brand took the bold decision to grow itself into a big brand, by becoming the thought leader...

Podcasts

The Whole Marketer Ep19 - Creativity with guest Shelford Chandler

Episode #19. This episode explores the key skill of creativity; what it is and how brands and individuals can cultivate it to answer real business challenges... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep19-creativity-with-guest-shelford-chandler 29:48 Tue, 14 Dec 2021 22:22:00 +0000

The Whole Marketer Ep18 - Brand purpose with guest Kim Gelling (Ella's Kitchen)

Ep#18. This episode explores the technical skill and value of brand purpose; what it is and how it manifests in an organisation. In conversation with Kim... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep18-brand-purpose-with-guest-kim-gelling-ellas-kitchen 27:40 Tue, 14 Dec 2021 22:13:00 +0000

The Whole Marketer Ep17 - Omnichannel with guest Jackie Skully

Episode #17. This episode explores the technical skill of Omnichannel Marketing. To discuss what it is and the benefits of this approach for your marketing plan... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep17-omnichannel-with-guest-jackie-skully 28:06 Tue, 14 Dec 2021 21:58:00 +0000

Videos

After his talk at our Global Conference we spoke to David Whel

David Wheldon of RBS on trust and leadership

Aviva's Mark Wilson on what CEOs look for in marketers.

Aviva's Mark Wilson on what CEOs look for in marketers

Vitasoy's Roberto Guidetti on leadership and strategy.