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Member Interview with Mark Hull

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Member Interview with Mark Hull, Chief Marketing Officer, Once or Twice

Understanding Scope 3 Emissions: A New Frontier for Businesses

By Richard Simpson

By Dee angelo Sakorn Sukkasemsakorn on Canva
As the importance of sustainability grows, the concept of Scope 3 emissions (indirect emissions from an organisation's value chain) deserves our attention, Richard Simpson explains why.

Member Interview with Sarah Fleming

Image created by The Marketing Society
Member Interview with Sarah Fleming, Founder & Director, The Right + The Left

Case studies

ITV 2013 case studies - celebrating 12 months of TV

ITV partnerships: 2013 case studies

Television enjoyed 12 months of WOW and defied the glum prophecies of a year in the shadow of London 2012. Audiences were in rude health, investment by...

Pioneering Spirit 2013: winner and shortlist

Pioneering Spirit 2013: winner and shortlist

Over the last two years we’ve held dinners in Porto, Madrid, Berlin, New York, Sao Paulo, Hong Kong and Istanbul as well as a host of cities in the UK.

We now...

What works where in B2B digital marketing?

What works in B2B digital?

This year's survey is currently taking place and closes 5pm today. If you're in B2B tell us what's working where for a chance to win an iPad Air. Take the survey.

Podcasts

The Whole Marketer Ep14 - Behavioural Science with guest Kate Socker

Episode #14. Behavioural Science is the topic discussed in this episode; a skill that relatively still less known within in its use in marketing, but there are... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep14-behavioural-science-with-guest-kate-socker 27:00 Tue, 14 Dec 2021 21:31:00 +0000

The Whole Marketer Ep13 - Insight with guest Julian Watson

Episode #13. The focus of this episode is Insight, a truly important technical skill for today’s marketer. Joining host Abby is Labyrinth Marketing’s own... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep13-insight-with-guest-julian-watson 27:58 Tue, 14 Dec 2021 21:25:00 +0000

The Whole Marketer Ep12 - Leadership with guest Katherine Whitton

Episode #12. In this Episode, Leadership is the soft skill explored with guest Katherine Whitton, Chief Marketing Officer of Specsavers. Katherine’s leadership... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep12-leadership-with-guest-katherine-whitton 35:36 Tue, 14 Dec 2021 21:15:00 +0000

Videos

H&M
Agency: Adam & Eve/DDB

Christmas ads: best so far

In this video, Andy Bird, Co-Founder & Executive Director of Brand Learning, talks about the unique format of the International Marketing Leaders Program

What makes IMLP so unique?

Gender equality is a fight for everyone. That’s why we’re asking men to take a stand and walk the talk for gender equality in the workplace.

Stephen Maher supporting gender equality project, Walk the Talk