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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Yolande Battell

Image created by The Marketing Society
Member interview with Yolande Battell, EVP

Published on: 30 May 2025

Member Interview with Shelley Walker

By Shelley Walker

Image created by The Marketing Society
Member Interview with Shelley Walker, Head of Marketing, The Exeter

Published on: 30 May 2025

The Digital Day Series 2025: Global Marketing Insights

By Rachel Letham

Panel Discussion at The Marketing Society Digital Day Scotland 2025

The Marketing Society's Digital Day Series 2025 brought together marketing leaders across five global hubs - Scotland, Singapore, UAE, England and Hong Kong, to...

Published on: 26 May 2025

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Case studies

2014 winner: Sainsbury's, Content & Highly Commended Social Media

2014 winner: Sainsbury's, Content

Sainsbury's, Social Media Marketing - case study

It’s the story of the real winners and losers of Christmas - the story of how shoppers voted with their feet in those last few weeks when the fight for...

Published on: 29 May 2014

2015 Winner: The LEGO Movie, Best Leading Edge Thinking - case study

2015 Winner: The LEGO Movie, Leading Edge Thinking

For the UK theatrical launch of Warner Bros.’ The LEGO Movie, the challenge was the movie having no existing cinema heritage, known characters or previous...

Published on: 29 May 2014

2014 winner: Unilever, Marketing for Sustainable Consumption - case study

2014 winner: Unilever, Marketing for Sustainable Consumption,

Unilever: Marketing for Sustainable Consumption, 2014 winners

In 2013 Unilever set out to revolutionise the aerosol deodorant category as we know it.

With 80% of consumers in the UK and Ireland preferring aerosol...

Published on: 28 May 2014

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Podcasts

The Whole Marketer Ep15 - Agile Marketing with guest Rachel Chapman

Episode #15. This episode’s technical skill is Agile Marketing – a mindset and process, that is rising in popularity, which is based on creating smaller... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep15-agile-marketing-with-guest-rachel-chapman 30:10 Tue, 14 Dec 2021 21:40:00 +0000

The Whole Marketer Ep14 - Behavioural Science with guest Kate Socker

Episode #14. Behavioural Science is the topic discussed in this episode; a skill that relatively still less known within in its use in marketing, but there are... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep14-behavioural-science-with-guest-kate-socker 27:00 Tue, 14 Dec 2021 21:31:00 +0000

The Whole Marketer Ep13 - Insight with guest Julian Watson

Episode #13. The focus of this episode is Insight, a truly important technical skill for today’s marketer. Joining host Abby is Labyrinth Marketing’s own... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep13-insight-with-guest-julian-watson 27:58 Tue, 14 Dec 2021 21:25:00 +0000
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Videos

Unilever’s Keith Weed on why you should attend IMLP

Why you should attend the...

In this video, we hear why Keith Weed is such an advocate of the

Unilever’s Keith Weed on why you should attend IMLP

3 great ads: Alastair Macrow

3 great ads: Alastair Macrow

Alistair Maccrow, senior vice president and chief marketing officer, McDonalds, reveals three great ads he admires but had nothing to do with Maccrow joined

3 great ads: Alastair Macrow

Christmas ads: best so far

Christmas 2016 ads

H&M
Agency: Adam & Eve/DDB

Christmas ads: best so far

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