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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Key Insights from the Digital Day Singapore

By Darren Chuckry

Source IAS The Marketing Society - Digital Day Singapore 2024
Darren Chuckry was invigorated by the dynamic interplay of technology and creative strategy steering the future of marketing at Digital Day Singapore

Published on: 28 May 2024

Digital Day Conference Singapore - a review

By Belinda Clark

Source IAS The Marketing Society - Digital Day Singapore 2024
The Marketing Society’s Singapore Digital Day Conference was a whirlwind of amazing insights, top tips and case studies. RAPP's Belinda Clark share her favourite bits.

Published on: 28 May 2024

Attention drives business outcomes for brands

By Laura Quigley

Source IAS Study
A better understanding of attention and how it ties to business results will help marketers ensure their campaigns capture optimum consumer attention.

Published on: 28 May 2024

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Case studies

2013 highly commended: Mondelez Philadephia/Cadbury, Brand Extension - case study

2013 highly commended: Brand Extension

Revolutionising cheese

This submission shows how Philadelphia revolutionised the cheese aisle with a brand extension that not only built on Philadelphia’s...

Published on: 5 June 2013

2012: Thorntons, Teamwork Award - Case Study

Thorntons, Teamwork Award

Thorntons, Teamwork Award winner

Business objectives:

1. Creating wonder and raising awareness of the Thorntons brand amongst new and lapsed customers, reestablishing Thorntons relevancy and...

Published on: 1 June 2013

2012: ASOS, Mobile Marketing - Case Study - Highly commended

Asos, Mobile Marketing

Asos - discover fashion online - logo

Executive summary
ASOS Savvy Sunday was our flagship campaign for the Christmas period, building momentum and excitement within our busiest retail season. Each...

Published on: 1 June 2013

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Podcasts

The Whole Marketer Ep16 - Global Leadership with guest Shweta Harit

Episode #16. Global Leadership is the marketing skill discussed in this episode. Joining Abby with some valuable advice for marketers who are responsible for... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep16-global-leadership-with-guest-shweta-harit 33:58 Tue, 14 Dec 2021 21:45:00 +0000

The Whole Marketer Ep15 - Agile Marketing with guest Rachel Chapman

Episode #15. This episode’s technical skill is Agile Marketing – a mindset and process, that is rising in popularity, which is based on creating smaller... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep15-agile-marketing-with-guest-rachel-chapman 30:10 Tue, 14 Dec 2021 21:40:00 +0000

The Whole Marketer Ep14 - Behavioural Science with guest Kate Socker

Episode #14. Behavioural Science is the topic discussed in this episode; a skill that relatively still less known within in its use in marketing, but there are... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep14-behavioural-science-with-guest-kate-socker 27:00 Tue, 14 Dec 2021 21:31:00 +0000
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Videos

Uncomfortable breakfast with IBM's Per Caroe

Uncomfortable breakfast

In Dubai we held another in our Uncomfortable Breakfast series

Uncomfortable breakfast with IBM's Per Caroe

Elif Shafak on the power of stories

Elif Shafak at our Annual Conference 2015

Elif Shafak, storyteller and writer, gave us an inspiring talk at our Annual Conference 2015 which showed that when it comes to inspiring people to embrace a

Elif Shafak on the power of stories

Alain de Botton at our Annual Conference 2015

Alain de Botton at our Annual Conference 2015

Alain de Botton, author, philosopher at our Annual Conference 2015.

Alain de Botton at our Annual Conference 2015

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