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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Changemakers Impact Conference | Review | Singapore

A Power Package of Inspiration

By Elaine Tam

The Marketing Society Singapore Conference 2024
Diageo APAC's Elaine Tam reviews the Singapore's 2024 Changemaker's Conference taking us through the thought-provoking event anchored around the theme of impact, with speakers that weaved the theme into their personal stories, case studies and debates.

Published on: 26 November 2024

The Changemakers Impact Conference | Review | New York

By Samuel Monnie

The Marketing Society Changemakers Conference New York
Leadership Reimagined: The Power of Inclusion and Purpose  - 3 lessons from The Marketing Society New York annual Changemakers Conference 2024

Published on: 26 November 2024

The Changemakers Impact Conference | Review | Hong Kong

Via Prophet

By Rachel Letham

Prophet at The Marketing Society Changemakers Conference Hong Kong
Prophet share their key takeaways from our Hong Kong conference thanks to their note-taking system on the day

Published on: 26 November 2024

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Case studies

2013 highly commended: Mondelez Philadephia/Cadbury, Brand Extension - case study

2013 highly commended: Brand Extension

Revolutionising cheese

This submission shows how Philadelphia revolutionised the cheese aisle with a brand extension that not only built on Philadelphia’s...

Published on: 5 June 2013

2012: Thorntons, Teamwork Award - Case Study

Thorntons, Teamwork Award

Thorntons, Teamwork Award winner

Business objectives:

1. Creating wonder and raising awareness of the Thorntons brand amongst new and lapsed customers, reestablishing Thorntons relevancy and...

Published on: 1 June 2013

2012: ASOS, Mobile Marketing - Case Study - Highly commended

Asos, Mobile Marketing

Asos - discover fashion online - logo

Executive summary
ASOS Savvy Sunday was our flagship campaign for the Christmas period, building momentum and excitement within our busiest retail season. Each...

Published on: 1 June 2013

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Podcasts

The Whole Marketer Ep16 - Global Leadership with guest Shweta Harit

Episode #16. Global Leadership is the marketing skill discussed in this episode. Joining Abby with some valuable advice for marketers who are responsible for... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep16-global-leadership-with-guest-shweta-harit 33:58 Tue, 14 Dec 2021 21:45:00 +0000

The Whole Marketer Ep15 - Agile Marketing with guest Rachel Chapman

Episode #15. This episode’s technical skill is Agile Marketing – a mindset and process, that is rising in popularity, which is based on creating smaller... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep15-agile-marketing-with-guest-rachel-chapman 30:10 Tue, 14 Dec 2021 21:40:00 +0000

The Whole Marketer Ep14 - Behavioural Science with guest Kate Socker

Episode #14. Behavioural Science is the topic discussed in this episode; a skill that relatively still less known within in its use in marketing, but there are... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep14-behavioural-science-with-guest-kate-socker 27:00 Tue, 14 Dec 2021 21:31:00 +0000
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Videos

Nigel Vaz on what we need to know about the future

Nigel Vaz on the future

Nigel Vaz on what marketers need to know about the future.

Nigel Vaz on what we need to know about the future

Mark Wilson on transforming Aviva

Mark Wilson on transforming Aviva

What we were. What we will be. - Transforming the Aviva organisation.

Mark Wilson on transforming Aviva

Body Coach, Joe Wicks, on building fast fame that lasts

Joe Wicks, on building fast fame that lasts

Building fast fame that lasts

Body Coach, Joe Wicks, on building fast fame that lasts

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