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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Differentiating in a sea of sameness and bagging a fl-amazing Golden Quarter

A review of The Digital Day England 2025 from The Very Group

By Sannah Rogers

Very Christmas Advertising Campaign
Sannah Rogers reviews The Digital Day 2025 with an in depth appraisal of how Very successfully competes with the likes of Amazon and Shein using integrated digital and traditional media campaigns.

Published on: 20 May 2025

Member Interview with Matt Gibbs

Image created by The Marketing Society
Member Interview with Matt Gibbs, Managing Director, Bayes Price

Published on: 16 May 2025

Kindness, Curiosity, and Connection

Q+A with CSO at Spark Foundry UK

By Venya Wijegoonewardene

Venya Wijegoonewardene CSO at Spark Foundry UK
Q+A with Venya Wijegoonewardene CSO at Spark Foundry UK - her golden rules, her biggest influences and why she appeared at The Royal Courts of Justice.

Published on: 15 May 2025

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Case studies

2014 Highly Commended: Go Ahead Group, Mobile Marketing - case study

2014 Commended: Go Ahead, Mobile

The Go-ahead Group is one of the UK’s leading providers of public transport. Traditionally bus tickets were bought on bus, which slowed down boarding times and...

Published on: 11 May 2014

2014 winner: Paddy Power, Cause Related/Highly Commended, Communications - case study

2014 winner: Paddy Power, Cause Related

Paddy Power: Cause Related Marketing 2014 winners

This entry is all about cause-related creativity on a shoestring. Or at least a bootlace. It tells how Paddy Power invited Stonewall to help tackle one of the...

Published on: 10 May 2014

ITV 2013 case studies - celebrating 12 months of TV

ITV partnerships: 2013 case studies

Television enjoyed 12 months of WOW and defied the glum prophecies of a year in the shadow of London 2012. Audiences were in rude health, investment by...

Published on: 28 April 2014

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Podcasts

The Whole Marketer Ep9 - Values with guest Alex Hirst

Episode #9. This episode is about you the marketer and embracing your personal values to have the most fulfilling marketing career and life. Taking the time to... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep9-values-with-guest-alex-hirst 29:16 Tue, 14 Dec 2021 20:40:00 +0000

The Whole Marketer Ep8 - Competencies with guest Gemma Butler (CIM)

Episode #8. The topic in this episode is marketing competencies. Abby is joined by Gemma Butler, Marketing Director for the Chartered Institute of Marketing... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep8-competencies-with-guest-gemma-butler-cim 23:30 Tue, 14 Dec 2021 20:33:00 +0000

The Whole Marketer Ep7 - Storytelling with guest Anthony 'Tas' Tasgal

Episode #7. Let us tell you a story… This episode focuses on Storytelling, a brilliant soft skill for marketers to not only connect emotionally with consumers... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep7-storytelling-with-guest-anthony-tas-tasgal 33:58 Tue, 14 Dec 2021 20:26:00 +0000
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Videos

VR: Marketing Society conference and dinner 2016

Virtual Reality: The Marketing Society..

Brandwidth studios was right at the front of the The Marketing Society Global Conference & Annual Gala Dinner 2016.

VR: Marketing Society conference and dinner 2016

How Taco Bell challenged Goliath for a piece of the breakfast pie

How Taco Bell challenged Goliath

When we say 'challenger' perhaps the global fast food giants aren't the first brands to spring to mind, but the cut-throat world of quick serve restaurants h

How Taco Bell challenged Goliath for a piece of the breakfast pie

David Wheldon of RBS talks about modern banking

David Wheldon of RBS talks about modern banking

David Wheldon offers his thoughts.

David Wheldon of RBS talks about modern banking

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