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The Digital Day Scotland 2025

By Mike Alexander, Account Director - Planning and Growth, Muckle Media

glasgow science centre imax the digital day scotland 2025 from The Marketing Society

It was an uncharacteristically sunny day in Glasgow as I hopped off my train and headed to the very impressive Glasgow Science Centre for The Marketing Society...

The Digital Day Scotland 2025

By Nicola (Nik) Campbell, Brand Manager, Young Spirits

glasgow science centre imax the digital day scotland 2025 from The Marketing Society

It’s all too easy to get caught up in so much ‘doing’ that we have no time to think. Stuck on the hamster wheel of work, we’re unable to carve out time to form...

Future Leaders #2 Event Review

Chris Marsh’s unfiltered wisdom on embracing failure and finding success.

chris marsh speaking at future leaders event for The Marketing Society Scotland
I wasn’t sure what to expect from my first Future Leaders talk. Having only become a member of The Marketing Society earlier this year, I was still buzzing from my first event – Digital Day 2025 – the previous week and feeling inspired.

Case studies

Pioneering Spirit 2013: winner and shortlist

Pioneering Spirit 2013: winner and shortlist

Over the last two years we’ve held dinners in Porto, Madrid, Berlin, New York, Sao Paulo, Hong Kong and Istanbul as well as a host of cities in the UK.

We now...

What works where in B2B digital marketing?

What works in B2B digital?

This year's survey is currently taking place and closes 5pm today. If you're in B2B tell us what's working where for a chance to win an iPad Air. Take the survey.

2013 highly commended: Game Retail, Brand Revitalisation - case study

2013 commended: Game, revitalisation

Many UK high street retailers are struggling in tough economic conditions, with low consumer confidence and a more complex multi-channel environment creating...

Podcasts

The Whole Marketer Ep6 - Social Media with guest Michelle Carvill

Episode #6. This episode focuses on Social Media – a technical skill that has truly changed the landscape for marketers to build greater connections with your... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep6-social-media-with-guest-michelle-carvill 30:34 Tue, 14 Dec 2021 20:16:00 +0000

Why remote working is a blessing for both brands and marketers

Jennifer Mohammed is the Director for Go-To-Market Strategy at The North Face, where she oversees new marketing campaigns throughout their life cycle. She's a... https://podcasts.marketingsociety.com/episode/why-remote-working-is-a-blessing-for-both-brands-and-marketers 24:53 Mon, 13 Dec 2021 13:47:00 +0000

Re-Thinking Sport

This is a special episode of Re:Thinking Sport, Unofficial Partner's collaboration with https://portasconsulting.com/ (Portas,) the global strategy consultancy... https://podcasts.marketingsociety.com/episode/re-thinking-sport 37:24 Mon, 13 Dec 2021 13:08:00 +0000

Videos

Executive VP/Global CMO of McDonald's Silvia Lagnado on what we are and what we need to be.

Silvia Lagnado on how different marketing is now

Team GB's Mark England shares advice on winners and challenges

Mark England talks challenges and innovation

After his talk at our Global Conference we spoke to David Whel

David Wheldon of RBS on trust and leadership