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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Changemakers Impact Conference | Review | England

Sausage roll jewellery is this season’s must-have

By Jhan Hancock-Rushton

The Marketing Society Global Conference 2024
The 2024 Global Changemaker's Conference was like jumping into a jumbo-sized plunge-pool of imagination, inspiration and innovation says Ozone's Jhan Hancock-Rushton in his review of a day that challenged his perceptions, ignited his creativity and left him buzzing with ideas.

Published on: 26 November 2024

The Changemakers Impact Conference | Review | England

By Allyson Stewart-Allen

The Marketing Society Global Conference 2024
What 3 words… best distil this year’s Changemaker's Conference? Reflections and top take-aways from the 2024 Changemaker's Conference: IMPACT

Published on: 26 November 2024

Fellows interview with Vicki Miller

Fellow 2024

Source: The Marketing Society
We caught up with Vicki Miller, Chief Executive at VisitScotland, ahead of her receiving a Fellowship of The Marketing Society.

Published on: 25 November 2024

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Case studies

2011: Depaul UK, Marketing on a Shoestring - Case Study

Depaul UK, Marketing on a Shoestring

Depaul UK, Marketing on a Shoestring

A small charity which helps disadvantaged young people used a clever phone app to form strong bonds with an elusive audience.

Key insights

  • A ground...

Published on: 1 February 2013

2012: Lafarge Cement, sustainable consumption - Case Study

Marketing for Sustainable Consumption

Lafarge Cement logo

 

Executive Summary 

Lafarge is the market‐leader in cement manufacturer and holds top‐ranking positions in aggregates and concrete.


Whilst cement and...

Published on: 1 February 2013

2012: Kraft Kenco, Brand Extension - Case Study

Kraft Kenco, Brand Extension

Kenco coffee logo

Executive Summary

This submission shows how Kenco revolutionised the coffee aisle with a brand extension that not only built on Kenco’s credentials and...

Published on: 4 January 2013

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Podcasts

The Whole Marketer Ep10 - Commitment with guest Peter Docker

Episode #10. In this episode, Abby’s guest is legendary bestselling author, keynote speaker and Coach Peter Docker (co-author of Find Your Why alongside Simon... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep10-commitment-with-guest-peter-docker 33:18 Tue, 14 Dec 2021 20:45:00 +0000

The Whole Marketer Ep9 - Values with guest Alex Hirst

Episode #9. This episode is about you the marketer and embracing your personal values to have the most fulfilling marketing career and life. Taking the time to... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep9-values-with-guest-alex-hirst 29:16 Tue, 14 Dec 2021 20:40:00 +0000

The Whole Marketer Ep8 - Competencies with guest Gemma Butler (CIM)

Episode #8. The topic in this episode is marketing competencies. Abby is joined by Gemma Butler, Marketing Director for the Chartered Institute of Marketing... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep8-competencies-with-guest-gemma-butler-cim 23:30 Tue, 14 Dec 2021 20:33:00 +0000
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Videos

Gemma Greaves closes our conference

Gemma Greaves closes our conference

Our Global MD closes our first ever global conference at the BFI.

Gemma Greaves closes our conference

Mark England, Vicky Thornley and Crista Cullen on performance

Team GB's Mark England on building and bonding

Building and bonding for global performance

Mark England, Vicky Thornley and Crista Cullen on performance

Words can be weapons (words that abuse)

Words Can Be Weapons
The Center for Psychological Research, Shenyang and Ogilvy & Mather, Beijing ("O&M") have joined hands to launch a creat

Words can be weapons (words that abuse)

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