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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member interview with zineb lahkim bennani

Member Interview with Zineb Lahkim Bennani, Founder of Storyline

Fellows Interview with Matthias Blume

Fellows Interview with Matthias Blume, VP Marketing Asean & South Pacific The Coca-Cola Company.

The role of media during Ramadan

a report from The Trade Desk

Global research by The Trade Desk has revealed compelling insights into how technology and media consumption are reshaping Ramadan traditions across the Middle East,

Case studies

2013 winner: John Lewis, Long Term Marketing - case study

2013 winner: long term, John Lewis

This paper tells the story of how John Lewis went from a trusted retailer to one of Britain’s most loved, talked about and visited brands, in just a few years.
...

Demand delivered: a guide to broadcaster VOD

Thinkbox: guide to broadcaster VOD

Put simply, Broadcaster VOD offers advertisers a premium brand building environment: all the glorious TV programmes from broadcast telly to put your TV ads in...

Pioneering Spirit 2012: winners and shortlist

Pioneering Spirit: 2012 winners

Selecting winning ideas from the major international awards programmes we invited panels of senior marketing and creative judges to score them online before...

Podcasts

Why remote working is a blessing for both brands and marketers

Jennifer Mohammed is the Director for Go-To-Market Strategy at The North Face, where she oversees new marketing campaigns throughout their life cycle. She's a... https://podcasts.marketingsociety.com/episode/why-remote-working-is-a-blessing-for-both-brands-and-marketers 24:53 Mon, 13 Dec 2021 13:47:00 +0000

Re-Thinking Sport

This is a special episode of Re:Thinking Sport, Unofficial Partner's collaboration with https://portasconsulting.com/ (Portas,) the global strategy consultancy... https://podcasts.marketingsociety.com/episode/re-thinking-sport 37:24 Mon, 13 Dec 2021 13:08:00 +0000

What’s marketing got to do with human trafficking? - with Ruth Dearnley, OBE, CEO, Stop the Traffik

“You can’t stop what you can’t see.” In this episode we hear from Ruth Dearnley, founder and CEO of Stop the Traffik - an organisation working to prevent human... https://podcasts.marketingsociety.com/episode/whats-marketing-got-to-do-with-human-trafficking-with-ruth-dearnley-obe-ceo-stop-the-traffik 33:31 Thu, 09 Dec 2021 07:00:00 +0000

Videos

After his talk at our Global Conference we spoke to David Whel

David Wheldon of RBS on trust and leadership

Aviva's Mark Wilson on what CEOs look for in marketers.

Aviva's Mark Wilson on what CEOs look for in marketers

Vitasoy's Roberto Guidetti on leadership and strategy.