Cannes 2025 Spotlight
Join The Marketing Society at a series of events at Cannes
Join The Marketing Society at a series of events at Cannes
2013 winner: McDonald's, comms
McDonald’s was the highest profile Olympic sponsor, but many people were not “lovin’ it”. A firestorm of criticism enveloped sponsors who were felt to be a bad...
2013: A year in TV by Thinkbox
2013 was another great year for commercial TV. Record TV advertising revenues reflect a golden age of TV content and an expanding medium helping advertisers...
2013 winner: Mars, leadership
This is the story of a programme that has reinvented marketing at Mars. Its impact can be seen in Mars marketing teams globally and in their marketplace success...
Aviva's Mark Wilson on what CEOs look for in marketers.
Vitasoy's Roberto Guidetti on leadership and strategy.
Nigel Vaz on what marketers need to know about the future.