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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview With Joe Lipscombe

source and credit Joe Lipscombe
Member Interview with Joe Lipscombe, Partner at The Romans

Published on: 17 May 2024

Marketing practices that lead to global success

By Deepak Goel

Source Canva - Credit kentoh from Getty Images
Embracing the nuances of cultural differences, celebrating diversity and leveraging the digital landscape are the pillars of all successful global marketing plans.

Published on: 16 May 2024

Influencer marketing: The double-edged sword

By Jeremy Stern

Source Canva Credit Artem Varnitsin
Top tips for successful influencer marketing: why brands need to be ensure influencer campaigns are run properly to avoid negative impact.

Published on: 16 May 2024

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Case studies

2012 winner: John Lewis, E-Commerce - Case Study

John Lewis, E-Commerce

This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...

Published on: 1 January 2013

2012: O2, Long-term Marketing Excellence - Case Study

O2, Long-term Marketing

O2’s ‘customer first’ strategy and innovative marketing has made it a major player...

Published on: 1 January 2013

2012: McDonald’s, Organising for Good Marketing - Case Study

McDonald’s, Organising for Good Marketing

Getting into Shape for Good Marketing | McDonalds

A far-reaching and innovative programme had a major impact on employees’ confidence and motivation and banished outdated perceptions of jobs at the company.

Key...

Published on: 1 January 2013

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Podcasts

The Whole Marketer Ep7 - Storytelling with guest Anthony 'Tas' Tasgal

Episode #7. Let us tell you a story… This episode focuses on Storytelling, a brilliant soft skill for marketers to not only connect emotionally with consumers... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep7-storytelling-with-guest-anthony-tas-tasgal 33:58 Tue, 14 Dec 2021 20:26:00 +0000

The Whole Marketer Ep6 - Social Media with guest Michelle Carvill

Episode #6. This episode focuses on Social Media – a technical skill that has truly changed the landscape for marketers to build greater connections with your... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep6-social-media-with-guest-michelle-carvill 30:34 Tue, 14 Dec 2021 20:16:00 +0000

Why remote working is a blessing for both brands and marketers

Jennifer Mohammed is the Director for Go-To-Market Strategy at The North Face, where she oversees new marketing campaigns throughout their life cycle. She's a... https://podcasts.marketingsociety.com/episode/why-remote-working-is-a-blessing-for-both-brands-and-marketers 24:53 Mon, 13 Dec 2021 13:47:00 +0000
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Videos

Kate Unsworth on creating a future beyond the screen

Kate Unsworth: future beyond the screen

Part research lab, part design studio, Vinaya use technology to create wearable technology products for a more mindful generation.

Kate Unsworth on creating a future beyond the screen

Dave Trott on brands, storytelling and creativity

Dave Trott at our Fellows 2016

Dave's thoughts on brands staying relevant in the age of connections, storytelling and creativity.

Dave Trott on brands, storytelling and creativity

Uncomfortable Breakfast: Future of Media

Uncomfortable Breakfast: Future of Media

BBC, UBS, IPG Mediabrands and Huawei help us look into our crystal ball at what the future of media will look like for marketers...

Uncomfortable Breakfast: Future of Media

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