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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Karim Jaafar

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Member Interview with Karim Jaafar, Brand & Marketing Manager, Dubai Holding

Published on: 15 April 2025

Member Interview with Nicola Graham

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Member Interview with Nicola Graham, Director, UTA Entertainment & Culture Marketing EMEA

Published on: 14 April 2025

Member Interview with Namrata Balwani

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Member Interview with Namrata Balwani, Chief Marketing Officer, TPConnects Technologies

Published on: 10 April 2025

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Case studies

2013 highly commended: Audi, New Brand - case study

2013 commended: Audi, New Brand

It can be hard to isolate marketing’s impact on the launch of a new product.

The quality of the product, the creativity of the communications, the state of...

Published on: 3 February 2014

2013 highly commended: McDonald's, Mobile Marketing - case study

2013 commended: McDonald's, mobile

McDonald's

This is the story of how a highly targeted marketing programme, built around a mobile customer service, developed a new commercial opportunity for McDonald’s.

M...

Published on: 27 January 2014

2013 winner: John Lewis, Long Term Marketing - case study

2013 winner: long term, John Lewis

This paper tells the story of how John Lewis went from a trusted retailer to one of Britain’s most loved, talked about and visited brands, in just a few years.
...

Published on: 24 January 2014

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Podcasts

PUMA Group's Roy Wentzel on using headless ecommerce to boost sales

Roy Wentzel is the Head of Ecommerce Middle East (Interim) at the PUMA Group. His vast experience in e-commerce includes building online shops for a variety of... https://podcasts.marketingsociety.com/episode/puma-groups-roy-wentzel-on-using-headless-ecommerce-to-boost-sales 23:28 Mon, 06 Dec 2021 10:00:00 +0000
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Videos

Mark Wilson on transforming Aviva

Mark Wilson on transforming Aviva

What we were. What we will be. - Transforming the Aviva organisation.

Mark Wilson on transforming Aviva

Body Coach, Joe Wicks, on building fast fame that lasts

Joe Wicks, on building fast fame that lasts

Building fast fame that lasts

Body Coach, Joe Wicks, on building fast fame that lasts

Nicola Mendelsohn on people-shaped connections

Nicola Mendelsohn on connections

Why connections are people shaped.

Nicola Mendelsohn on people-shaped connections

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