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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Fellows Interview with Jane Stiller

Image created by The Marketing Society
Fellows Interview with Jane Stiller Chief Viewer Officer at ITV.

Published on: 10 February 2025

Fellows Interview with Kate Mackie

Image created by The Marketing Society
Fellows Interview with Kate Mackie Global GTM Lead - BMC, Partner, EY.

Published on: 10 February 2025

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Case studies

2013 winner: Dixons Retail, E-Commerce - case study

2013 winner: Dixons Retail, E-Commerce

Eighteen months ago, our websites and stores largely operated as two independent channels, with only our Reserve and Collect (R&C) service linking web sales and...

Published on: 2 January 2014

2013 winner: O2 Priority Moments, Mobile Marketing - case study

2013 winner: O2, Mobile Marketing

O2 Priority Moments

Priority Moments

Telefonica O2 UK (O2) has changed the way mobile operators approach loyalty with the success of Priority Moments.

Priority Moments is a mobile...

Published on: 2 January 2014

2013 winner: British Airways, Brand Revitalisation - case study

2013 winner: BA, revitalisation

When a brand gets as battered, bruised and knocked out of shape as British Airways, the consequence is that it gradually and progressively loses its identity...

Published on: 1 January 2014

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Podcasts

The Whole Marketer Ep5 - Digital Marketing with guest Daniel Rowles

Episode #5. In this episode, Abby is joined by her fellow CIM trainer and Digital Marketing superstar, Daniel Rowles. As CEO of Target Internet (which provides... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep5-digital-marketing-with-guest-daniel-rowles 23:51 Fri, 26 Nov 2021 12:24:00 +0000
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Videos

Nicola Mendelsohn on people-shaped connections

Nicola Mendelsohn on connections

Why connections are people shaped.

Nicola Mendelsohn on people-shaped connections

Panel: Mark Wilson and Nicola Mendelsohn

Panel: Mark Wilson and Nicola Mendelsohn

Speaking at our Global Conference 2016.

Panel: Mark Wilson and Nicola Mendelsohn

Lagnado, Wheldon, Barwise and Barta panel discussion

Global Conference Panel Discussion

Two academics and two senior marketers in discussion at our conference.

Lagnado, Wheldon, Barwise and Barta panel discussion

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