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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Power of Entrepreneurial Thinking in Marketing

With Brand of the Year Lucky Saint

By Ruth Fittock

The Power of Entrepreneurial Thinking in Marketing
Recently awarded Brand of the Year, Lucky Saint is a great example of how entrepreneurial thinking can drive success

Published on: 15 May 2024

Member Interview with Sabina Jasinska

Source and Credit sabina jasinska
Member Interview with Sabina Jasinska, Chief Marketing Officer, Team Internet

Published on: 15 May 2024

Cannes 2024 Spotlight

Join The Marketing Society at a series of events at Cannes

The Marketing Society at Cannes 2024
Join us for an unforgettable week of networking, insights, and inspiration in Cannes.

Published on: 13 May 2024

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Case studies

2012: Aviva, Cause Related Winner - Case Study

2012: Aviva, Cause Related Winner - Case Study

 

Street to School
 
Aviva’s global Street to School programme recognises that every child living or working on the
street should have the right to...

Published on: 1 January 2013

2012: Skipton, Customer Relationship Winner - Case Study

Skipton, Customer Relationship Winner

 

Customer Relationship Marketing
 
Skipton Financial Services Limited
 
Executive Summary
Investing your money is typically a long-term commitment...

Published on: 1 January 2013

2012: The Independent, i Newspaper Launch - Case Study

The Independent, i newspaper launch

The Independent, i newspaper launch

SUMMARY

Despite the newspaper market’s widely reported decline, The Independent held an unshakable belief in consumer desire for quality print news. Under the...

Published on: 1 January 2013

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Podcasts

Re-Thinking Sport

This is a special episode of Re:Thinking Sport, Unofficial Partner's collaboration with https://portasconsulting.com/ (Portas,) the global strategy consultancy... https://podcasts.marketingsociety.com/episode/re-thinking-sport 37:24 Mon, 13 Dec 2021 13:08:00 +0000

I’m in the H2H Business with Chip Conley

I’m in the H2H Business with Chip Conley My guest this week, Chip Conley, is an extraordinary human. He was Founder and CEO of the highly successful boutique... https://podcasts.marketingsociety.com/episode/im-in-the-h2h-business-with-chip-conley 38:55 Thu, 09 Dec 2021 06:00:00 +0000
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Videos

Testing video ad lengths with Netflix

Unskippable Labs APAC

How much does ad length matter? Most TV ads are 30 seconds long, and YouTube has allowed creatives to pioneer a new age of impactful long-form ads.

Testing video ad lengths with Netflix

Channel 4 win Brand of the Year 2016

Channel 4 win Brand of the Year

Following their win during the live vote for Brand of the Year we spoke to Channel 4

Channel 4 win Brand of the Year 2016

Hugh Burkitt on transforming the role of marketing

Hugh Burkitt BrandConnect Delhi - Transforming the Role of Marketing

Hugh Burkitt, CEO, The Marketing Society, talks about global perspectives on the fundamental shift in the role of marketing and how marketers can transform i

Hugh Burkitt on transforming the role of marketing

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