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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Ten tips for leading with soul

By Siew Ting Foo

Siew Ting Foo Building Brands with Soul
Renowned marketing leader Siew Ting Foo shares her tips on leading with soul from her first book "Building brands with soul"

Published on: 21 November 2024

Entertainment as potential remedy to attention deficit in advertising

Offering high-attention experiences that combine with strong positive emotions.

By Rohan Lightfoot

Source Pexels Credit Pixabay
Iciri Rai offers advice for brands new to entertainment partnerships on how major brands are using entertainment to create high-attention....

Published on: 8 November 2024

Typhoo Tea on repositioning themselves end to end as a purpose lead brand

By Ruth Fittock

Ruth Fittock Power of Entrepreneurial thinking for brands
Read how Typhoo Tea are repositioning themselves end to end as a purpose lead brand

Published on: 8 November 2024

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Case studies

2012: Skipton, Customer Relationship Winner - Case Study

Skipton, Customer Relationship Winner

 

Customer Relationship Marketing
 
Skipton Financial Services Limited
 
Executive Summary
Investing your money is typically a long-term commitment...

Published on: 1 January 2013

2012: The Independent, i Newspaper Launch - Case Study

The Independent, i newspaper launch

The Independent, i newspaper launch

SUMMARY

Despite the newspaper market’s widely reported decline, The Independent held an unshakable belief in consumer desire for quality print news. Under the...

Published on: 1 January 2013

2012 winner: John Lewis, E-Commerce - Case Study

John Lewis, E-Commerce

This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...

Published on: 1 January 2013

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Podcasts

Re-Thinking Sport

This is a special episode of Re:Thinking Sport, Unofficial Partner's collaboration with https://portasconsulting.com/ (Portas,) the global strategy consultancy... https://podcasts.marketingsociety.com/episode/re-thinking-sport 37:24 Mon, 13 Dec 2021 13:08:00 +0000

I’m in the H2H Business with Chip Conley

I’m in the H2H Business with Chip Conley My guest this week, Chip Conley, is an extraordinary human. He was Founder and CEO of the highly successful boutique... https://podcasts.marketingsociety.com/episode/im-in-the-h2h-business-with-chip-conley 38:55 Thu, 09 Dec 2021 06:00:00 +0000
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Videos

Mark Earls welcomes everyone to our conference

Mark Earls at our conference

Mark Earls, Author and Host at The Global Annual Conference 2016.

Mark Earls welcomes everyone to our conference

Martin Glenn steps down as Society president

Martin Glenn steps down as Society president

Handing over as Society president.

Martin Glenn steps down as Society president

Ogilvy & Mather's Graham Fink on China's wired ways

Graham Fink on China's wired ways

China's wired ways

Ogilvy & Mather's Graham Fink on China's wired ways

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