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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Katy Howell

Source and credit: Katy Howell
Member Iterview with Katy Howell, CEO of Immediate Future

Published on: 7 May 2024

Connect the Dots – Now and Next

A The Digital Day Scotland review

By Josephine Canning

Digital Day Scotland 2024
Josephine Canning, Junior Marketing Manager at Equator shares her key takeaways from our 10th annual The Digital Day Scotland

Published on: 3 May 2024

Member Interview With Shereen Aggour

Source and credit: Shereen
Member Interview with Shereen Aggour, Brand Growth Strategist.

Published on: 3 May 2024

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Case studies

2012: Kraft Kenco, Brand Extension - Case Study

Kraft Kenco, Brand Extension

Kenco coffee logo

This submission shows how Kenco revolutionised the coffee aisle with a brand extension that not only built on Kenco’s credentials and broadened its appeal, but...

Published on: 1 January 2013

2012: Asos, Social Media - Case Study - Highly Commended

2012: Asos, Social Media

Executive Summary: To publicise its Summer Sale and reward its social media base, ASOS created the digital equivalent of people camping outside a shop before...

Published on: 1 January 2013

2012: Edrington Group, Global Marketing - Case Study

Edrington Group, Global Marketing

The Famous Grouse - Global Marketing Award Winner

VISION

To make The Famous Grouse ‘FAMOUS’ for being Scotland’s No. 1 selling whisky by celebrating 30 years of brand building.

WE’RE NUMBER ONE: 1980-2010 (AND...

Published on: 1 January 2013

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Podcasts

Investment democratisation and the power of crowdfunding

Freetrade CMO and Co-founder Viktor Nebehaj shares his Shiny New Object, crowdfunding as fundraising agent and motor of marketing. Viktor believes in the... https://podcasts.marketingsociety.com/episode/investment-democratisation-and-the-power-of-crowdfunding 19:09 Tue, 07 Dec 2021 14:00:00 +0000

PUMA Group's Roy Wentzel on using headless ecommerce to boost sales

Roy Wentzel is the Head of Ecommerce Middle East (Interim) at the PUMA Group. His vast experience in e-commerce includes building online shops for a variety of... https://podcasts.marketingsociety.com/episode/puma-groups-roy-wentzel-on-using-headless-ecommerce-to-boost-sales 23:28 Mon, 06 Dec 2021 10:00:00 +0000
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Videos

CEO Conversation: Jayne-Anne Gadhia, Virgin Money

CEO Conversation: Jayne-Anne Gadhia, Virgin Money

Our series of CEO Conversations with Jayne-Anne Gadhia and Ray Snoddy.

CEO Conversation: Jayne-Anne Gadhia, Virgin Money

Groceries Not Guns - Moms Demand Action - USA

Groceries Not Guns

USA gun laws allow loaded weapons to be taken into stores.

Groceries Not Guns - Moms Demand Action - USA

LinkedIn's Jeff Weiner on transforming the way the world works

BrandConnect Delhi: Jeff Weiner

Watch as Jeff Weiner, CEO, LinkedIn and Shannon Stubo, CMO, LinkedIn engage in a fireside chat about the critical role that marketing plays in building an or

LinkedIn's Jeff Weiner on transforming the way the world works

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