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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Love & Hate of ROI: Benchmarking Metrics that Matter

Download a copy of the APAC whitepaper

Source Ekimetrics
A new report from our partner Ekimetrics exploring marketing and media benchmarks that are reshaping the consumer brand landscape in the APAC region and beyond.

Published on: 5 November 2024

Why Asia can drive the next stage of F1’s boom

Source: williams racing approved image
With a growing worldwide fan base it's no wonder major brands are flocking to take advantage of the platform F1 offers but with just 13 based in Asia, Williams Racing believes the opportunities for growth here are huge.

Published on: 5 November 2024

The impact of stress on creativity…and vice versa

By Mark Simmonds

Source Pexels Credit Photo by Google DeepMind
Stress is bad for creativity but creativity is good for stress so what can we do to turn off the ‘bad stress’ and let creativity flourish? Plenty says Mark Simmonds.

Published on: 5 November 2024

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Case studies

2012: Thinkbox, Marketing Communications - Case Study

Thinkbox, Marketing Communications

Thinkbox changed perceptions of the TV advertising medium by persuading a particularly cynical industry audience about its value.

Key insights

  • Thinkbox...

Published on: 11 December 2012

2012: Digital Consumer Insight

2012: Digital Consumer Insight

Digital Health

Executive summary

Welcome to the November edition of Digital Consumer Health Insight.

This month we are continuing to see an accelerating stream of new...

Published on: 10 December 2012

2012: McDonald’s, Brand Revitalisation - Case Study

McDonald’s, Brand Revitalisation

How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beating sales.

Key insights

  • McDonald’s...

Published on: 13 November 2012

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Podcasts

The Whole Marketer Ep5 - Digital Marketing with guest Daniel Rowles

Episode #5. In this episode, Abby is joined by her fellow CIM trainer and Digital Marketing superstar, Daniel Rowles. As CEO of Target Internet (which provides... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep5-digital-marketing-with-guest-daniel-rowles 23:51 Fri, 26 Nov 2021 12:24:00 +0000

The Whole Marketer Ep4 - Conviction with guest Anthony Fletcher

Episode #4 – In this episode, Abby discusses the soft skill of Conviction with Graze CEO Anthony Fletcher. We love that Anthony is one of those ‘gold dust' CEOs... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep4-conviction-with-guest-anthony-fletcher 21:44 Thu, 25 Nov 2021 12:14:00 +0000
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Videos

Elif Shafak on the power of stories

Elif Shafak at our Annual Conference 2015

Elif Shafak, storyteller and writer, gave us an inspiring talk at our Annual Conference 2015 which showed that when it comes to inspiring people to embrace a

Elif Shafak on the power of stories

Alain de Botton at our Annual Conference 2015

Alain de Botton at our Annual Conference 2015

Alain de Botton, author, philosopher at our Annual Conference 2015.

Alain de Botton at our Annual Conference 2015

Sir Dave Brailsford and Jeremy Darroch on gains

Jeremy Darroch and Dave Brailsford

Insight into how to create cultures that encourage colleagues to ‘deliver 30% better’.

Sir Dave Brailsford and Jeremy Darroch on gains

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