Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

How are you? I love you. Thank you

A review of The Annual Lecture 2024

We were enlightened with history, data, opportunities and amazing examples of AI usage or applications today

Member Interview with Ananda Shakespeare

Member Interview with Ananda Shakespeare, CEO of Shakespeare Communications

Ethical Attention: Can Marketing Avoid Fueling Digital Addiction?

By Toby Hutchins

We hear from Toby Hutchins, Head of Strategy at EssenceMediacom, about digital addiction and how marketing can help.

Case studies

2012: Thinkbox, Marketing Communications - Case Study

Thinkbox, Marketing Communications

Thinkbox changed perceptions of the TV advertising medium by persuading a particularly cynical industry audience about its value.

Key insights

Thinkbox...

2012: Digital Consumer Insight

Executive summary

Welcome to the November edition of Digital Consumer Health Insight.

This month we are continuing to see an accelerating stream of new...

2012: McDonald’s, Brand Revitalisation - Case Study

McDonald’s, Brand Revitalisation

How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beating sales.

Key insights

McDonald’s...

Podcasts

Coca-Cola Company's Monali Shah on the importance of diversity and culture in marketing

As the Head of Integrated Marketing Experiences, Africa, at the Coca-Cola Company, Monali Shah works to showcase the true diversity of African heritage and... https://podcasts.marketingsociety.com/episode/coca-cola-companys-monali-shah-on-the-importance-of-diversity-and-culture-in-marketing 24:57 Tue, 30 Nov 2021 13:10:00 +0000

The Whole Marketer Ep5 - Digital Marketing with guest Daniel Rowles

Episode #5. In this episode, Abby is joined by her fellow CIM trainer and Digital Marketing superstar, Daniel Rowles. As CEO of Target Internet (which provides... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep5-digital-marketing-with-guest-daniel-rowles 23:51 Fri, 26 Nov 2021 12:24:00 +0000

The Whole Marketer Ep4 - Conviction with guest Anthony Fletcher

Episode #4 – In this episode, Abby discusses the soft skill of Conviction with Graze CEO Anthony Fletcher. We love that Anthony is one of those ‘gold dust' CEOs... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep4-conviction-with-guest-anthony-fletcher 21:44 Thu, 25 Nov 2021 12:14:00 +0000

Videos

Learn about the concept of ‘Nation Branding’ and learn about the best practices for creating highly visible campaigns that define an industry and country on

BrandConnect Delhi - Transforming the Nation's Brand

Relive the exciting moments of BrandConnect Delhi which brought together marketing leaders from across the globe for an evening of inspirational learning and

Highlights from BrandConnect Delhi

Virginia Sharma, Director of Marketing Solutions, LinkedIn India, kicks off the evening as she presents about the current digital landscape and highlighting

Content Hub

Featured

Cannes 2025 Spotlight

Our First Play Verto Pulse Survey

Why Marketing Matters

Latest Think Pieces

How are you? I love you. Thank you

Member Interview with Ananda Shakespeare

Ethical Attention: Can Marketing Avoid Fueling Digital Addiction?

Case studies

2012: Thinkbox, Marketing Communications - Case Study

2012: Digital Consumer Insight

2012: McDonald’s, Brand Revitalisation - Case Study

Podcasts

Coca-Cola Company's Monali Shah on the importance of diversity and culture in marketing

The Whole Marketer Ep5 - Digital Marketing with guest Daniel Rowles

The Whole Marketer Ep4 - Conviction with guest Anthony Fletcher

Videos

BrandConnect Delhi - Transforming the Nation's Brand

BrandConnect Delhi - Transforming the Nation's Brand

Highlights from BrandConnect Delhi

Highlights from BrandConnect Delhi

BrandConnect Delhi - Welcome and Introduction

BrandConnect Delhi - Welcome and Introduction