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Latest Think Pieces

Q&A with Ruth Buscombe

Strategist for Formula 1

ruth buscombe
Ahead of her appearance at Digital Day Scotland on April 24, we caught up with Ruth Buscombe, Strategist at Formula 1.

Having your cake and eating it too

Insights into harnessing your Superpowers

By Mark Evans

Group of people in leadership coaching session
Leadership coach Mark Evans believes we are all prodigies of some sort; we just need to double down on our existing superpowers and re-frame our self-limiting beliefs. In this piece he explains that by focussing on what is available, natural, effortless and sustainable, and steering away from what is difficult, unnatural and exhausting to sustain we can have our cake and eat it too.

Q&A with Emily Ashby

Chief Digital Transformation Officer, VERITY RI

emily
We talk to Emily Ashby, Chief Digital Transformation Officer at VERITY RI

Case studies

Awards for Excellence: Meet the judges

Awards 2014: Meet our panel of judges

The Marketing Society Awards for Excellence – in association with Marketing and sponsored by Yahoo – sets the standard of marketing excellence in the UK; and...

2013 highly commended: Gillette, cause related marketing - case study

2013 commended: Gillette, cause

Gillette

Every year 11.5m men choose Gillette with 157 blades sold every minute giving Gillette a 68.2% share of the razors market. Over many years Gillette has heavily...

2013 winner: Dixons Retail, E-Commerce - case study

2013 winner: Dixons Retail, E-Commerce

Eighteen months ago, our websites and stores largely operated as two independent channels, with only our Reserve and Collect (R&C) service linking web sales and...

Podcasts

Never a Dull Moment with Paul Greatrix

The guest in this episode is the wonderfully authentic, modest, imaginal Paul Greatrix, Registrar ( AKA COO) of Nottingham University; one of the UKs’ biggest... https://podcasts.marketingsociety.com/episode/never-a-dull-moment-with-paul-greatrix 44:44 Thu, 25 Nov 2021 06:52:00 +0000

The Whole Marketer Ep3 - Commercial acumen with guest Emma Heal

Episode #3. Business Acumen is the key skill explored in this episode as Abby invites the amazing Emma Heal to share her expertise – as the ex Managing Director... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep3-commercial-acumen-with-guest-emma-heal 25:48 Wed, 24 Nov 2021 13:20:00 +0000

Videos

Building and bonding for global performance

Mark England, Vicky Thornley and Crista Cullen on performance

The Center for Psychological Research, Shenyang and Ogilvy & Mather, Beijing ("O&M") have joined hands to launch a creat

Words can be weapons (words that abuse)

How small does the world look from space?

Dr Ed Lu on how small the world looks from space