Content Hub

Featured

Latest Think Pieces

Diageo's ground breaking paper bottle trials

Harnessing pioneering new packaging technology

By Michelle Atkinson

Diageo approved image
Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

The Changemakers Impact Conference | Review | Scotland

By Carol Hu

By Carol Hu

Source: Digital Triangle Creative
Carol Hu, Marketing Manager at Rationale shares her insights and memorable moments from the Scotland Changemakers Conference.

A sustainable future for Marketing

By Richard Bleasdale

Source Pexels Credit Lena Heckendorn
The existential opportunity has arisen for Marketing to transform its own future. And to use its many powers to help us all change and navigate to a better place and time

Case studies

2012: Orange, Business to Business - Case Study

Orange, Business to Business

Orange logo

Orange Exchange magazine is an ongoing integrated loyalty and reward programme for Orange’s small to medium-sized enterprise (SME) business customer base. It is...

Nivea for Men Case Study

Nivea for Men Campaign

Nivea for Men

Brand: Nivea
Agency: Say Media
Creative: Please click here for a preview.

Summary
Nivea exploits the potential of a full-screen takeover to create a perfect...

London24 Case Study

London24, digital marketing

London24

Worried that you haven’t got the latest technologies or budgets to keep up with the competition in the era of digital marketing?

Join the club.

I’d wager that...

Podcasts

Never a Dull Moment with Paul Greatrix

The guest in this episode is the wonderfully authentic, modest, imaginal Paul Greatrix, Registrar ( AKA COO) of Nottingham University; one of the UKs’ biggest... https://podcasts.marketingsociety.com/episode/never-a-dull-moment-with-paul-greatrix 44:44 Thu, 25 Nov 2021 06:52:00 +0000

The Whole Marketer Ep3 - Commercial acumen with guest Emma Heal

Episode #3. Business Acumen is the key skill explored in this episode as Abby invites the amazing Emma Heal to share her expertise – as the ex Managing Director... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep3-commercial-acumen-with-guest-emma-heal 25:48 Wed, 24 Nov 2021 13:20:00 +0000

Videos

Professor Nick Bostrom, Founder/Director, Future of Humanity Institute at our Annual Conference 2015.

Professor Nick Bostrom at our Annual Conference 2015

‘It tastes like sh*t.’ Maybe not the kind of praise that would tempt you to switch from milk to an oat alternative.

An interview with the creative director of Oatly

Four trends, four revolutions and four brands who are ready for 2025.

Meabh Quoirin asks, is your brand ready for 2025?