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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Marketers need to build brand trust to deliver growth

Trust or bust from Marketreach

Marketreach for The Marketing Society
Is your brand investing in trust as a business asset? Check out this new blog by Marketreach which reveals steps to strengthen trust in today’s challenging landscape

Published on: 21 March 2025

The Power of International Creativity

Why Global Ideas Drive Brand Growth

By Diego Chicharro

Publicis Approved Image
Diego Chicharro, Head of Effectiveness at Publicis London, explores how the latest marketing evidence applies to the long-standing global vs. local advertising debate and shares his perspectives on keeping the conversation alive.

Published on: 20 March 2025

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Case studies

2013 highly commended: The Peres Centre for Peace, Not For Profit - case study

2013 commended: Peres, Not For Profit

To get Israelis and Palestinians who had lost loved ones in the conflict to voluntarily donate their blood to one another, in a powerful gesture of...

Published on: 1 January 2014

2013 winner: Aviva, Business to Business - case study

2013 winner: Aviva, B2B marketing

In late 2012, Aviva faced a huge challenge. The government’s Retail Distribution Review (RDR) promised one of the biggest regulatory changes the industry had...

Published on: 2 December 2013

2013 award winner: Sainsbury's and Channel 4, Cause Related Marketing/Grand Prix

2013 winner: cause related Sainsbury's

Sainsbury’s and Channel 4 collaborated in a unique endeavour – scale sponsorship of the Paralympics, with no involvement in the preceding Olympics. Their...

Published on: 25 November 2013

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Podcasts

Stop Destroying Motivation with Dan Ariely

My guest his week, Dan Ariely needs no introduction. But just in case, he is one of the worlds most influential psychologists. His work - and he - have inspired... https://podcasts.marketingsociety.com/episode/stop-destroying-motivation-with-dan-ariely 48:53 Thu, 11 Nov 2021 06:00:00 +0000
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Videos

Martin Glenn steps down as Society president

Martin Glenn steps down as Society president

Handing over as Society president.

Martin Glenn steps down as Society president

Ogilvy & Mather's Graham Fink on China's wired ways

Graham Fink on China's wired ways

China's wired ways

Ogilvy & Mather's Graham Fink on China's wired ways

Nigel Vaz on business in a digital age

SapientNitro's Nigel Vaz on reimagining business

Reimagining business in a digital age

Nigel Vaz on business in a digital age

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