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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Epic stuff doesn’t happen when you feel average

How nutrition helps unlock brilliant brain power 

By Rebecca Hirst

Source Pexels Creidt Ella Olsson
Epic (marketing) stuff doesn’t happen when you feel average. To unlock our full potential and fire on all cylinders, we need to feel good

Published on: 23 April 2024

Resetting the workplace: Employee energy

An organisation’s most important asset

By Helen Gorman

Source Pexels - Credit Photo by fauxel
The extraordinary value of intentionally taking care of yourself at work is now proven to have benefits across employee engagement, commercial performance and talent retention.

Published on: 23 April 2024

Marketing needs new superheroes:

CMO Barometer 2024 Results

The CMO Barometer 2024
The CMO Barometer 2024: Insights from MENA and Europe

Published on: 17 April 2024

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Case studies

2012: Twinings - Brand Revitalisation - Case Study

Twinings, Brand Revitalisation

Twinings -

Twinings has long been seen as a quality tea.

But most people would only consider drinking it on special occasions.

We needed to convince existing, occasional...

Published on: 17 August 2012

Something thought provoking - By the way you're chewing a basketball

Challenger Project looks at Peppersmith

Peppersmith Chewing gum

The new gum brand, has turned the confectionary market on its head.

We’re always on the lookout for new brands that are trying to make a big difference and we...

Published on: 4 August 2012

2012: Burness, How Burness became a different type of law firm, Excellence - Case Study

Burness, How Burness became a different type of law firm

Burness, How Burness became a different type of law firm

Précis

Coming out of a difficult transitional period, and in a crowded sector with little differentiation, Burness faced the added challenge of a recession...

Published on: 3 August 2012

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Podcasts

Talent vs. Hard Work

Dan and Akin take on the age-old debate of talent vs. hard work, but from the perspective of how each is perceived, and therefore appreciated. When armed with... https://podcasts.marketingsociety.com/episode/talent-vs-hard-work 36:02 Wed, 17 Nov 2021 11:14:00 +0000

Jo and Monique on finding their way of responding to this era of disruption

With the COP26 upon us, it’s making us all more acutely aware that we are living in a moment of profound disruption. And I think it’s fair to say, we are all... https://podcasts.marketingsociety.com/episode/jo-and-monique-on-finding-their-way-of-responding-to-this-era-of-disruption 43:51 Thu, 11 Nov 2021 10:57:00 +0000
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Videos

Sunday Grannies - Vodafone - Romania

Sunday Grannies

4 million women over 75 in Romania live alone.

Sunday Grannies - Vodafone - Romania

Give Blood. Give Power - Red Cross - Germany

Give Blood. Give Power

The German Red Cross teamed up with the Bundesliga to encourage footballers from across the country to donate blood

Give Blood. Give Power - Red Cross - Germany

Starbucks' Ian Cranna on why purpose is so important

Starbucks' Ian Cranna on purpose

Brand Learning caught up with Ian Cranna, Vice-president Marketing and Category EMEA Starbucks, who shared the importance of purpose and how it permeates the

Starbucks' Ian Cranna on why purpose is so important

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