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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Erris de Stacpoole

Member Interview with Erris de Stacpoole, Public Relations Communications Specialist, Accenture Song

Attention Wanted: Shit marketing only

Said no one. Ever.

By Erris de Stacpoole

Drawing on decades in television, Maz Farrelly shared practical lessons on capturing attention, building memorable personal and brand identities, and embracing boldness over mediocrity. She encouraged marketers to use AI as a tool rather than a substitute for creativity, arguing that the brands and people who stand out are those willing to be genuinely different.

Gen Z Doesn't Want Your Brand Story. They Want the Truth.

By David Ketchum

Marketers from luxury, FMCG, finance, B2B and agencies gathered for an open discussion on what it takes to engage Gen Z in today's fragmented media landscape. The conversation highlighted the growing importance of authenticity, niche communities and regional cultural influence, alongside practical lessons from brands successfully building trust with younger audiences.

Case studies

The Marketing Society Global Awards 2026: Effective Use of Insight & Data

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Effective Use of Insight & Data Winners - How Moxy Hotels turned a hidden strength into the antidote to solo travel loneliness by Marriott Bonvoy, Publicis London & Spark International

The Marketing Society Global Awards 2026: Customer Engagement & Loyalty

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Customer Engagement & Loyalty Winners - How redefining the rules of engagement reset customer loyalty by Priority from O2 & The Marketing Store

The Marketing Society Global Awards 2026: Creative Strategy

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Creative Strategy Winners - Finding the cure for Dr Pepper in the weirdest place by The Coca-Cola Company, Pablo London & WPP Media

Podcasts

The Whole Marketer Ep130 - Being Human with guest Dom Dwight

Episode #130. Season 8 begins with a soft skill on being human and the importance of ‘humanness’ particularly for marketing leaders - being authentic, honest...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep130-being-human-with-guest-dom-dwight 41.35235971666667 2024-09-17T06:00:00.000Z

Sustainable leadership is a mindset and leaders can be found all across the organisation’ with Karen Hamilton, Former Global VP Sustainability, Unilever

It’s another mini-series and this one is all about leadership, something which is incredibly important as we come together and take on the biggest challenge...

https://podcasts.marketingsociety.com/episode/sustainable-leadership-is-a-mindset-and-leaders-can-be-found-all-across-the-organisation-with-karen-hamilton-former-global-vp-sustainability-unilever 43.287074833333335 2024-09-12T06:30:00.000Z

Think Equal - Leanne Foy meets Reema Al Shammasi

THINK EQUAL is the new Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-reema-al-shammasi 19.4137687 2024-09-03T08:48:00.000Z

Videos

Its Now Or Never. Elvis is in the building. How tech transforms experience brands.

Its Now Or Never. Elvis is in the building. How tech transforms experience brands.

Inclusion for All. And the Vogue Front Cover

Inclusion for All. And the Vogue Front Cover

Share more. Feel good. Waste Less. How Olio uses behavioural models to help the $1trillion food waste problem