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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Average Just Became AI. Excellence Didn't

A review of Navigate Now and Next Dubai 2026

By Neda Lazic

Reflecting on Navigate Now and Next in Dubai, Neda Lazic argues AI makes access easy but not excellence: trust, judgement and storytelling remain the real differentiators, and marketing has always just been matchmaking.

Where is your brand’s AI signal leading to?

A review of Navigate Now and Next Dubai 2026

By Anismita Ghosh

AI adoption is no longer in question. Anismita Ghosh writes how Navigate Now and Next Dubai showed having tools is not enough: structure, not technology, decides who turns signals into fast action and who stays stuck theorising.

Navigate Now & Next 2026 - The Conversation Goes Global

By Rachel Letham

The pace of digital and technological change has never been greater, bringing with it extraordinary opportunities to drive growth, build brands and deliver exceptional customer experiences. A summary of our global Navigate Now and Next series from five of our hubs.

Case studies

The Marketing Society Global Awards 2026: Customer Engagement and Loyalty

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Customer Engagement and Loyalty Highly Commended Toolstation Club by Toolstation & The Marketing Lounge Partnership

The Marketing Society Global Awards 2026: B2B Marketing

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. B2B Marketing winners Toolstation Club by Toolstation & The Marketing Lounge Partnership

The Marketing Society Global Awards 2026: Global Marketing Excellence

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Global Marketing Excellence winner Turning Britain into the real star of the show by VisitBritain & Pablo London

Podcasts

Sustainable leadership is a mindset and leaders can be found all across the organisation’ with Karen Hamilton, Former Global VP Sustainability, Unilever

It’s another mini-series and this one is all about leadership, something which is incredibly important as we come together and take on the biggest challenge...

https://podcasts.marketingsociety.com/episode/sustainable-leadership-is-a-mindset-and-leaders-can-be-found-all-across-the-organisation-with-karen-hamilton-former-global-vp-sustainability-unilever 43.287074833333335 2024-09-12T06:30:00.000Z

Think Equal - Leanne Foy meets Reema Al Shammasi

THINK EQUAL is the new Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-reema-al-shammasi 19.4137687 2024-09-03T08:48:00.000Z

Can ‘Advertising’ Do Good? Exploring a data-driven way to do good and align ESG - The Goodnet

In the final episode of our ‘greening your marketing activity’ mini-series, we caught up with some of our original guests to the podcast, Ollie Deane and Guy...

https://podcasts.marketingsociety.com/episode/can-advertising-do-good-exploring-a-data-driven-way-to-do-good-and-align-esg-the-goodnet 35.27053061666667 2024-08-29T07:30:00.000Z

Videos

How the extraordinary Dame Stephanie Shirley changed business

Featuring Dame Stephanie Shirley CH

How the extraordinary Dame Stephanie Shirley CH changed business

Gravitas. The key to unlocking more authority and influence.

Gravitas. The key to unlocking more authority and influence.

Take-home Bakery to leading UK Food-To-Go Retailer. Leadership lessons from Greggs