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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Why I think “leadership compatibility” is like the early stages of dating

By Shelley Walker

The article explores why working environments and cultural compatibility are a lot like the early stages of dating. Readers will learn why authenticity matters, how to spot the red flags, and why pretending never leads to a healthy match. It encourages both leaders and employees to recognise compatibility early and to walk away when it’s just not “the one.”

Consumer insights in the age of AI and content led, community led world

By Andrea Cappi

A think piece by Unilever's Andrea Cappi on why with AI and fragmented audiences, true competitive advantage comes not from more data but from deeper human understanding.

The Invisible AI Gap Nobody in Marketing Wants to Talk About

By Cemre Akkaya

Every marketing team uses AI now but what they actually do with it varies enormously. Most marketing leaders can't tell who's using it well and who's just typing into it as Cemre Akkaya explains.

Case studies

Behind the Scenes: Creative Strategy

What the judges thought

By Rachel Letham

Find out more about the winning entry from Leo Burnett and McDonald's in the Creative Strategy category from The Marketing Society Global Awards 2024

Behind the Scenes: Brand Communication (Medium)

What the judges thought...

By Rachel Letham

Find out more about the winning entry from Ogilvy and Dove in the Brand Communication (Medium) and Brand Purpose categories from The Marketing Society Global Awards 2024

Behind the Scenes: Grand Prix 2024

What the judges thought...

By Rachel Letham

Find out more about the Grand Prix winner from The Marketing Society Global Awards 2024

Videos

15 videos from our The Digital Day event in England for 2024.

The Digital Day England 2024

The Marketing Society Scotland 2023 Highlights

In this Accelerate Learning Lab, Sam Reid from Loops provided an engaging demonstration using various AI tools, including Claude, ChatGPT, Runway, Gemma, and

Content Hub

Featured

Cannes 2025 Spotlight

Our First Play Verto Pulse Survey

Why Marketing Matters

Latest Think Pieces

Why I think “leadership compatibility” is like the early stages of dating

Consumer insights in the age of AI and content led, community led world

The Invisible AI Gap Nobody in Marketing Wants to Talk About

Case studies

Behind the Scenes: Creative Strategy

Behind the Scenes: Brand Communication (Medium)

Behind the Scenes: Grand Prix 2024

Podcasts

In My Humble Opinion....nobody ever got fired for buying the safest brands.

A new mindset for doing business - which Activist Leader are you?’ with Jon Miller, Author and Partner, Brunswick Group.

The Whole Marketer Ep131 - Ideal Role with guest Lauren Spearman

Videos

The Digital Day England 2024

The Digital Day England 2024

The Marketing Society Scotland 2023 Highlights

The Marketing Society Scotland 2023 Highlights

Accelerate Learning Lab | How to 10x yourself with AI

Accelerate Learning Lab | How to 10x yourself with AI