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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Andy Yost

Member Interview with Andy Yost, Chief Marketing Officer, Medforth Global Education

The Marketing Society's 10th Anniversary in Dubai: A Reset on What Marketing Strategy Really Means

By Christina Peyton

At The Marketing Society’s Dubai anniversary, Christina Peyton shares insights from Sophie Devonshire, Mark Ritson and Amina Taher, reminding marketers to slow down and get the basics right. Start with diagnosis and strategy, build emotional memory, take pricing seriously, and use AI to support strong thinking, not replace it.

What can marketers learn from the viral ‘Chinamaxxing’ trend on social media?

By Josephine Soei

The viral 'Chinamaxxing' trend shows Gen Z is seeking cultural inspiration beyond Western norms. This piece reveals what this means for marketers navigating cultural relevance, representation and the fine line between appreciation and appropriation.

Case studies

Behind the Scenes: Business to Business (Small and Medium)

What the judges thought...

By Rachel Letham

Find out more about the winning entry of Business to Business (small and medium) from The Marketing Society Global Awards 2024

Behind the Scenes: Campaign of the Year 2023

What the judges thought...

By Rachel Letham

Find out more about the winning entry of Campaign of the Year 2023 from The Marketing Society Global Awards 2024

The Marketing Transformation Report 2024

In partnership with Accenture Song

The 2024 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

Podcasts

Episode 5: The power of entrepreneurial thinking for brands: Mid-Day Squares

This episode, the fifth in our series on entrepreneurial thinking, and how it can benefit a brand of any size, is about ‘no preconceptions’ or in the words of...

https://podcasts.marketingsociety.com/episode/episode-5-the-power-of-entrepreneurial-thinking-for-brands-mid-day-squares 35.294040816666666 2024-09-20T11:34:00.000Z

The Whole Marketer Ep130 - Being Human with guest Dom Dwight

Episode #130. Season 8 begins with a soft skill on being human and the importance of ‘humanness’ particularly for marketing leaders - being authentic, honest...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep130-being-human-with-guest-dom-dwight 41.35235971666667 2024-09-17T06:00:00.000Z

Sustainable leadership is a mindset and leaders can be found all across the organisation’ with Karen Hamilton, Former Global VP Sustainability, Unilever

It’s another mini-series and this one is all about leadership, something which is incredibly important as we come together and take on the biggest challenge...

https://podcasts.marketingsociety.com/episode/sustainable-leadership-is-a-mindset-and-leaders-can-be-found-all-across-the-organisation-with-karen-hamilton-former-global-vp-sustainability-unilever 43.287074833333335 2024-09-12T06:30:00.000Z

Videos

Our 2023 conference featured a cast of extraordinary changemakers who have each illuminated their own pathways to positive change, hope and progress and will

The 2023 Global Conference: Changemakers Illuminate

Marketers are creative visionaries who see the world differently.

Content Hub

Featured

Cannes 2025 Spotlight

Our First Play Verto Pulse Survey

Why Marketing Matters

Latest Think Pieces

Member Interview with Andy Yost

The Marketing Society's 10th Anniversary in Dubai: A Reset on What Marketing Strategy Really Means

What can marketers learn from the viral ‘Chinamaxxing’ trend on social media?

Case studies

Behind the Scenes: Business to Business (Small and Medium)

Behind the Scenes: Campaign of the Year 2023

The Marketing Transformation Report 2024

Podcasts

Episode 5: The power of entrepreneurial thinking for brands: Mid-Day Squares

The Whole Marketer Ep130 - Being Human with guest Dom Dwight

Sustainable leadership is a mindset and leaders can be found all across the organisation’ with Karen Hamilton, Former Global VP Sustainability, Unilever

Videos

The 2023 Global Conference: Changemakers Illuminate

The 2023 Global Conference: Changemakers Illuminate

Creativity Will Save Our Planet

Creativity Will Save Our Planet

The Ogilvy Lecture 2023

The Ogilvy Lecture 2023