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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Ghayath Sioufi

Image created by The Marketing Society
Member Interview with Ghayath Sioufi, Founder & CEO, CAP.G Ventures

Published on: 7 April 2025

Q&A with Ruth Buscombe

Strategist for Formula 1

ruth buscombe
Ahead of her appearance at Digital Day Scotland on April 24, we caught up with Ruth Buscombe, Strategist at Formula 1.

Published on: 6 April 2025

Having your cake and eating it too

Insights into harnessing your Superpowers

By Mark Evans

Group of people in leadership coaching session
Leadership coach Mark Evans believes we are all prodigies of some sort; we just need to double down on our existing superpowers and re-frame our self-limiting beliefs. In this piece he explains that by focussing on what is available, natural, effortless and sustainable, and steering away from what is difficult, unnatural and exhausting to sustain we can have our cake and eat it too.

Published on: 3 April 2025

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Case studies

2022 Awards Winner, Mars Petcare: Sheba

Sheba Hope Reef

Source: Sheba Awards Entry
To launch the world’s largest reef restoration program and to prove there can be man-made solutions to man-made problems, Sheba transformed a barren site of dead coral.

Published on: 4 July 2022

2022 TMS Awards Winner, Tesco Clubcard

The New Power of Loyalty

Source: Tesco Awards Entry
Penetration is king and loyalty is for the bin, right? What if actually loyalty could drive penetration? This is the story of how Tesco did exactly that.

Published on: 4 July 2022

2022 TMS Awards Winner, Birds Eye Green Cuisine

Rebranding plant-based by powering Team GB

Source: Birds Eye Awards Case Study
In 2021 Birds Eye Green Cuisine smashed misconceptions to make plant-based food more mainstream by focusing on the Power Of Plants.

Published on: 4 July 2022

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Podcasts

Sustainable leadership is a mindset and leaders can be found all across the organisation’ with Karen Hamilton, Former Global VP Sustainability, Unilever

It’s another mini-series and this one is all about leadership, something which is incredibly important as we come together and take on the biggest challenge...

https://podcasts.marketingsociety.com/episode/sustainable-leadership-is-a-mindset-and-leaders-can-be-found-all-across-the-organisation-with-karen-hamilton-former-global-vp-sustainability-unilever 43.287074833333335 2024-09-12T06:30:00.000Z

Think Equal - Leanne Foy meets Reema Al Shammasi

THINK EQUAL is the new Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-reema-al-shammasi 19.4137687 2024-09-03T08:48:00.000Z
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Videos

A Global Conversation: Brief Better in 2022

Source: Unsplash, Credit: Felipe Furtado

Discover how to master the art of a good brief.

A Global Conversation: Brief Better in 2022

The New World of Marketing

Source: Unsplash, Credit: Andre Benz

The Covid-19 pandemic has challenged the rules of marketing.

The New World of Marketing

Web 3.0 is coming. How brands can use it to create award winning work.

Source: Canva, Credit: Miracle82

In this session, Mark will share a five-step playbook that shows how to leverage this unique moment in time.

Web 3.0 is coming. How brands can use it to create award winning work.

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