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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

When Maz speaks you listen. When Maz gives instructions you act

By Tim Castle

Maz Farrelly challenged marketers to think like television producers by making every pitch, profile and interaction clear, distinctive and impossible to ignore. The session showed that standing out requires more than polished messaging or AI-generated content: it means knowing what you want, communicating a memorable point of difference and deliberately giving people a reason to keep listening.

A Practical Guide to Speaking the Language of the CFO

By Renaye Edwards

Ammunition's Renaye Edwards says the friction between marketers and CFOs stems from mismatched language and suggests seven ways to overcome this to think like a growth operator who partners with, rather than fights finance.

Sharing Mark Ritson's Mini MBA Programmes

MBA-level courses grounded in real commercial decision-making

The Marketing Society is delighted to introduce a new strategic partnership between The Marketing Society and the MiniMBA - created to help you and your team...

Case studies

The Marketing Society Global Awards 2026: Brand Transformation

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Brand Transformation Highly Commended, Judges Choice: Chief Finance Officer Winner - Good food for all of us by Sainsbury's, New Commercial Arts, PHD Media

The Marketing Society Global Awards 2026: The Campaign of the Year 2025

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. The Campaign of the Year 2025 winners The Perfect Gift by Waitrose, Wonderhood Studios & MGOMD

The Marketing Society Global Awards 2026: Brand Transformation

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Brand Transformation Winners You Belong Here by Capita by The British Army & Droga5 London

Podcasts

Can ‘Advertising’ Do Good? Exploring a data-driven way to do good and align ESG - The Goodnet

In the final episode of our ‘greening your marketing activity’ mini-series, we caught up with some of our original guests to the podcast, Ollie Deane and Guy...

https://podcasts.marketingsociety.com/episode/can-advertising-do-good-exploring-a-data-driven-way-to-do-good-and-align-esg-the-goodnet 35.27053061666667 2024-08-29T07:30:00.000Z

Can ‘Events’ be Sustainable? with Matilde Riley, Sustainability Consultant at From Now

“When it comes to including sustainability in events - we’re finding the focus on sustainability is increasingly part of the client brief.”

As we continue with...

https://podcasts.marketingsociety.com/episode/can-events-be-sustainable-with-matilde-riley-sustainability-consultant-at-from-now 32.1902585 2024-08-15T07:30:00.000Z

Think Equal - Leanne Foy meets Alina Waite

THINK EQUAL is the Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-alina-waite 29.581061216666665 2024-08-09T05:15:00.000Z

Videos

How the extraordinary Dame Stephanie Shirley changed business

Featuring Dame Stephanie Shirley CH

How the extraordinary Dame Stephanie Shirley CH changed business

Gravitas. The key to unlocking more authority and influence.

Gravitas. The key to unlocking more authority and influence.

Take-home Bakery to leading UK Food-To-Go Retailer. Leadership lessons from Greggs