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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Insight Function's Moment: How AI Is Unlocking What Great Insight Can Really Do

By Matt Addison

Man standing in office above London street
Agentic AI makes it possible for insight functions to surface existing knowledge, work across fragmented data and drive action directly freeing up human expertise for where it matters says Accenture Song's Matt Addison.

Published on: 14 July 2026

The Cannes Review 2026 - The Pre-review

By Julian Boulding

The Croisette in Cannes taken over by Cannes LIONS events
Julian Boulding's interim Cannes Review asks whether our industry's rush for scale has cost us what matters most. His verdict from the Croisette: Relationship Capital is the new competitive advantage.

Published on: 10 July 2026

The Insight - Coming out of Cannes 2026

A Learning Lab with LIONS

By Rachel Letham

Insight into Cannes Lions 2026
Highlights and insights from Cannes Lions Wrapped Up with Paul Kemp-Robertson, David Tiltman and Chloe Markowicz of LIONS. The discussions centred on the pulling apart of what is uniquely human and what is uniquely machine, creators as long-term brand builders, and the growing consumer appetite for friction.

Published on: 8 July 2026

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Case studies

The Marketing Society Global Awards 2026: Brand Experience Creation

Fanta The Marketing Society Award Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Brand Experience Creation Winners -Trick or Fanta! How horror icons Made Halloween Crave Fanta by Fanta, led by Ogilvy UK, WPP Open X

Published on: 9 June 2026

The Marketing Society Global Awards 2026: Brand Communication - Scale

Fanta The Marketing Society Award Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Brand Communication - Scale supported by Thinkbox Winners -Trick or Fanta! How horror icons Made Halloween Crave Fanta by Fanta, led by Ogilvy UK, WPP Open X

Published on: 9 June 2026

The Marketing Society Global Awards 2026: Brand Communication - Agility

Rangemaster The Marketing Society Award Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Brand Communication - Agility supported by Thinkbox Winners -Part of the Family Since 1830 by AGA Rangemaster, Mr. President and The Specialist Works

Published on: 9 June 2026

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Podcasts

Unofficial Partner - The Buy Side: What Does PepsiCo Want?

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. 

This week’s guest is Mark Kirkham, the SVP & Chief Marketing...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-what-does-pepsico-want 47.189511116666665 2024-08-08T13:50:00.000Z

Under The Spotlight: The Sir Martin Sorrell Sundowner Session in Cannes

Listen to our intimate Under The Spotlight event - The Sir Martin Sorrell Sundowner Session in Cannes recorded at an exclusive event around the Cannes Lions...

https://podcasts.marketingsociety.com/episode/under-the-spotlight-the-sir-martin-sorrell-sundowner-session-in-cannes 32.21768706666667 2024-08-06T09:30:00.000Z
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Videos

Your biggest competitor doesn’t exist yet. But don’t panic.

The Marketing Society Annual Conference 2024: Dominque Rose Van-Winther

Your biggest competitor doesn’t exist yet. But don’t panic.

Your biggest competitor doesn’t exist yet. But don’t panic.

Bouncing soles - Joy as the ultimate act of resistance

The Marketing Society Annual Conference 2024: Ije Nwokorie

Bouncing soles - Joy as the ultimate act of resistance

Bouncing soles - Joy as the ultimate act of resistance

St. Andrew’s Day Dinner 2024 Highlights

St. Andrew’s Day Dinner 2024 Highlights

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