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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Growing with longtime fans

Written by Canvas8

BTS
BTS's comeback reveals something every marketer should pay attention to - as K-pop chases global scale, its most loyal fans are switching off. This piece explores what happens when brands sacrifice specificity for universality.

Published on: 17 February 2026

How do we Steady Ourselves as Leaders, when the Ground Keeps Moving

By Yan Yi Chee

YanYi Chee
Leaders who thrive in today's world won't be those who move fastest, it'll be those who remain internally stable while navigating external chaos. This piece explores the pressure responses that derail leaders with practical solutions.

Published on: 17 February 2026

Avoiding the productivity paradox - how to ensure AI delivers impact, not just volume

By David Pugh-Jones

AI generated image
Think piece by David Pugh-Jones on where AI earns its keep, where it doesn't, and why the marketers who combine human strategic judgment with machine efficiency will be the ones who pull ahead.

Published on: 17 February 2026

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Case studies

The 39th Marketing Society Awards Case Studies

By Rachel Letham

The Marketing Society 2024 Awards Source Baz Seal
Behind the Scenes: Case Studies from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

Published on: 4 July 2024

Driving Digital: Smart's E-Commerce Revolution

How AI and Data Transformed Car Buying

Accenture Song Smart Partner of The Marketing Society
smart's journey from concept to market leader offers valuable lessons, highlighting the transformative power of customer-centric digital platforms

Published on: 3 July 2024

Banking on AI: BBVA's Digital Revolution

Harnessing GenAI to Transform Customer Experiences and Drive Growth

Accenture Song BBVA Partner of The Marketing Society
BBVA's story of the power of digital transformation when executed with vision, commitment, and the right partnerships.

Published on: 3 July 2024

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Podcasts

Think Equal - Leanne Foy meets Reema Al Shammasi

THINK EQUAL is the new Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-reema-al-shammasi 19.4137687 2024-09-03T08:48:00.000Z
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Videos

2023 Star Awards Highlights

2023 Star Awards Highlights

The Digital Day England 2023

Credit: Bright Sign

Digital Day was a full day to immerse yourself in all things digital where we heard from top tech experts about the latest trends, programmes and platforms,

The Digital Day England 2023

Prestige & Power: Nation Branding at the Crossroads

Source: Canva

How can marketers channel the enthusiasm of 'citizen-customers'? Fend off bot-triggered publics?

Prestige & Power: Nation Branding at the Crossroads

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