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Latest Think Pieces

Member Interview with Lana Bdeir

Lana Bdeir
Member Interview with Lana Bdeir

The Price of Trust

By Rachel Letham

Tracy hall and a rope splitting
In a recent Global Conversation event, fraud victim Tracy Hall, argues that trust is being exploited at industrial scale by AI-powered scammers, and that marketers must treat trust as a measurable, designed-in feature of every customer touchpoint.

The Red Pill Series: What AI in marketing looks like when nobody’s watching

By Joe Hildebrand

Contemplative executive in a high-rise boardroom
Marketing is embracing AI but with mainly surface-level usage. The reality of this means a function best placed to benefit from AI, is quietly missing it entirely. Joe Hildebrand explains.

Case studies

The Marketing Society Global Awards 2025: Effective use of Insight and Data (Highly Commended)

Tailoring Loyalty, Turning Data Into the Ultimate Fashion Associate
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Effective Use of Insight and Data Highly Commended was Tailoring Loyalty, Turning Data Into the Ultimate Fashion Associate

The Marketing Society Global Awards 2025: Customer Engagement and Loyalty (Highly Commended)

Shell The Marketing Society Awards Entry
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Customer Engagement and Loyalty Highly Commended was Our loyalty programme relaunch

The Marketing Society Global Awards 2025: Creative Strategy (Highly Commended)

Knorr advert
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Creative Strategy Highly Commended was From Products to Passions: How Knorr became a cultural wingman to the next generation of cooks

Podcasts

Think Equal - Leanne Foy meets Lucy d’Abo

This month, THINK EQUAL Project Director, Leanne Foy met Lucy d’Abo, workplace culture expert, entrepreneur and public speaker.

Together, Leanne and Lucy...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-lucy-dabo 35.178666666666665 2024-07-18T07:15:00.000Z

Videos

15 videos from our The Digital Day event in England for 2024.

The Digital Day England 2024

The Marketing Society Scotland 2023 Highlights

In this Accelerate Learning Lab, Sam Reid from Loops provided an engaging demonstration using various AI tools, including Claude, ChatGPT, Runway, Gemma, and

Accelerate Learning Lab | How to 10x yourself with AI