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Latest Think Pieces

40 Years of Big Ideas, Bold Brands and Brilliant Behaviour

 MLP Retro Arcade
MLP are proud to be part of this year’s 40th anniversary The Marketing Society Awards – four decades of recognising the boldest and brightest ideas in UK marketing.

Cannes Lions 2025: How Do We Move Fast and Build Brands?

Cannes Lions and WARC Creative Impact Unpacked on the Rotonde Stage

By Rachel Letham

Rotonde Stage session at Cannes Lions 2025
The pace of marketing has never been faster, but does speed mean sacrificing long-term brand building? At the Creative Impact Unpacked session Cannes Lions, industry leaders from across Asia, including Andreas Krasser, The Marketing Society Board Member came together to tackle one of marketing's most pressing questions: how do we move fast and build brands simultaneously?

Cannes 2025: Community, Culture and the Comeback of Commercial Creativity

TwentyFirstCenturyBrand's Neil Barrie reflects on the work that wowed at Cannes Lions 2025.

By Neil Barrie

Vaseline Verified Winning at Cannes Lions 2025
At Cannes Lions this year, Neil Barrie from TwentyFirstCenturyBrands was heartened to see that the Grand Prix juries looked beyond the buzz and didn’t reward the loudest, shiniest work.

Case studies

MARKETING TRANSFORMATION 2023

In partnership with Accenture Song

Transformation Report 2023
The 2023 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

The 38th Marketing Society Award Winning Case Studies

London Awards The Marketing Society
Showcasing the award-winning case study papers from this years The Marketing Society Awards with inspiring stories and many examples of marketing excellence

The annual B2B marketing effectiveness barometer

By The Marketing Practice

TMP Report
The report set out to uncover what makes an effective B2B marketer, and what separates the best in this field from the rest, and it delivered some surprising findings. Over 800 B2B marketers were surveyed from across the US, UK, Germany and Australia. 

Podcasts

Unofficial Partner - The Buy Side: What Does PepsiCo Want?

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. 

This week’s guest is Mark Kirkham, the SVP & Chief Marketing...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-what-does-pepsico-want 47.189511116666665 2024-08-08T13:50:00.000Z

Under The Spotlight: The Sir Martin Sorrell Sundowner Session in Cannes

Listen to our intimate Under The Spotlight event - The Sir Martin Sorrell Sundowner Session in Cannes recorded at an exclusive event around the Cannes Lions...

https://podcasts.marketingsociety.com/episode/under-the-spotlight-the-sir-martin-sorrell-sundowner-session-in-cannes 32.21768706666667 2024-08-06T09:30:00.000Z

Videos

In this Singapore Members’ Circle we discussed between members from ONE Championship, Culture Group, The Coca-Cola Company and more on what the Met

The Monthly Society Circle I The Metaverse: What It Means for Marketers

Discover:

Jon Levy | You're invited: The Art & Science of Cultivating Influence

Brave Get Together Roundtable with Pizza Hut