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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Earning brand loyalty amid uncertainty

Written by Canvas8

As economic uncertainty reshapes spending habits, brands must earn loyalty through transparent pricing, tangible value and everyday convenience rather than relying on habit or discounts alone, insights from Canvas8

How AI is Reshaping the Consumer Journey

As AI transforms the way consumers discover, evaluate and purchase products, brands must rethink how they show up online. This session explored the growing influence of AI on shopping behaviour and what marketers need to do to remain visible and relevant in an increasingly AI-driven marketplace.

Why the Future Belongs to Brands Built to Last

By Nicky Smith

Heritage brands face a unique challenge: balancing innovation with the authenticity and trust that have been built over decades. This article explores how established brands can evolve, remain relevant, and thrive in an increasingly AI-driven and fast-changing world.

Case studies

The Marketing Society Global Awards 2025: Customer Engagement and Loyalty (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Customer Engagement and Loyalty Highly Commended was Our loyalty programme relaunch

The Marketing Society Global Awards 2025: Creative Strategy (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Creative Strategy Highly Commended was From Products to Passions: How Knorr became a cultural wingman to the next generation of cooks

The Marketing Society Global Awards 2025: Business to Business Large (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Business to Business Large Highly Commended was The Most Disastrous Campaign Ever

Podcasts

Sustainability Squad - Driving positive change and planning for long-term sustainable business growth

Hosted out of the UAE, The Sustainability Squad was created to drive change around ESG. Our mission is to place The Marketing Society at the heart of the...

https://podcasts.marketingsociety.com/episode/sustainability-squad-podcast-driving-positive-change-and-planning-for-long-term-sustainable-business-growth 38.12248888333333 2024-07-25T11:04:00.000Z

Considering the Carbon Impact of Email Marketing with James Gill, Founder at Ecosend

Have you ever considered the carbon footprint of your email activity?

Welcome to the first in our ‘greening your marketing activity’ mini-series! Did you...

https://podcasts.marketingsociety.com/episode/considering-the-carbon-impact-of-email-marketing-with-james-gill-founder-at-ecosend 38.96903401666667 2024-07-22T13:50:00.000Z

Think Equal - Leanne Foy meets Lucy d’Abo

This month, THINK EQUAL Project Director, Leanne Foy met Lucy d’Abo, workplace culture expert, entrepreneur and public speaker.

Together, Leanne and Lucy...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-lucy-dabo 35.178666666666665 2024-07-18T07:15:00.000Z