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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Driving Societal Impact

through Growing Women Leaders in the Boardroom

By Ebru Tuygun

Photo by Christina on Unsplash
In this digital age, as we talk about the impact of AI in every aspect of our lives, it isn't just a nice-to-have; it's a crucial component of building a sustainable future and creating meaningful societal impact.

Published on: 5 April 2024

Board Member Interview With Hanan Eissa

permission given - Hanan Eissa
Interview from our new UAE board member Hanan Eissa, Vice President Marketing & PR at Atlantis Dubai.

Published on: 5 April 2024

Speaker interview with Ruchika Kalra

Brand Director, lastminute.com

Digital Day 2024

Ruchika is Brand Director at lasminute.com, where she's spearheading the brand's ongoing transformational journey. Leveraging her wealth of experience, she is...

Published on: 28 March 2024

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Case studies

2010: Robinsons, Brand Revitalisation: Case Study

Robinsons, Brand Revitalisation

Robinsons, Brand Revitalisation

A powerful combination of integrated marketing and content creation restored the fortunes of this former market leader.

Key insights

  • With Robinsons Fruit...

Published on: 9 June 2012

2010: Waitrose, Brand Extension - Case Study

Waitrose, Brand Extension

Waitrose, Brand Extension

The food retailer’s new ‘essential’ brand saw Waitrose combine quality and value to deliver dramatic growth despite the recession.

Key insights

  • When the...

Published on: 9 June 2012

2010: Virgin Atlantic, Sustaining the Brand Promise: Case Study

Virgin Atlantic, Sustaining the Brand Promise

Virgin Atlantic, Sustaining the Brand Promise

Virgin Atlantic’s distinctive brand voice has seen the once-maverick challenger brand become one of the UK’s favourite airlines.

Key insights

  • A distinctive...

Published on: 9 June 2012

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Podcasts

Holding the question…What can we do? The power of bringing people together to #ChangeTheBrief with Rob McFaul, Co-Founder of Purpose Disruptors

“How can we make living with less not feel like loss…? Great question… and one of many raised by Rob McFaul, co-founder of Purpose Disruptors. In this episode... https://podcasts.marketingsociety.com/episode/holding-the-questionwhat-can-we-do-the-power-of-bringing-people-together-to-changethebrief-with-rob-mcfaul-co-founder-of-purpose-disruptors 31:45 Thu, 28 Oct 2021 07:00:00 +0000

Unconventional Leadership with Emily Chang

Emily Chang is the CEO China at McCann WorldGroup and an absolute inspiration. Before McCann, she has worked with all sorts of massive brands across the US and... https://podcasts.marketingsociety.com/episode/unconventional-leadership-with-emily-chang 41:16 Thu, 28 Oct 2021 06:00:00 +0000

Why brands need to welcome pressure, with EA's Rob Bullough

Creative Director of Electronic Arts - EA, Rob Bullough has drawn inspiration from live music and the electric atmosphere created by good DJs to describe the... https://podcasts.marketingsociety.com/episode/why-brands-need-to-welcome-pressure-with-eas-rob-bullough 24:39 Wed, 27 Oct 2021 09:00:00 +0000
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Videos

Maltesers look on the light side of disability

Light Side of Disability

Channel 4 has staked £1million of its commercial airtime as a prize in a major new initiative designed to encourage brands and media and creative agencies to

Maltesers look on the light side of disability

Billboard Beds - MoltyFoam - Pakistan

Billboard Beds

Many cities in Pakistan are full of labourers sleeping on pavements at night.

Billboard Beds - MoltyFoam - Pakistan

Ruth Rowan on what we can learn from Hong Kong

Ruth Rowan at our Fellows 2016

Ruth Rowan on what Londoners can learn from Hong Kong marketers

Ruth Rowan on what we can learn from Hong Kong

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