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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Cigdem Oztabak

Photo provided by Cigdem
Member Interview with Cigdem Oztabak, CMO, Pirix.co

Published on: 22 January 2025

Transforming Your Brand: Why Real Change Starts with People, Not Just Processes

Transformation 21CenturyBrands
In a world of constant change, where organisations are tasked with "transforming while performing" as marketers we are uniquely equipped to drive that transformation as TwentyFirstCenturyBrand explains.

Published on: 21 January 2025

Part 2: Q&A with our Global Awards Judges

By Rachel Letham

The Marketing Society Global Awards 2025
Our 2025 Awards judges turn their attention to the future and answer our questions on the latest challenges, opportunities and why they're proud to be marketers.

Published on: 21 January 2025

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Case studies

2013 winner: Midlands Co-op, New Employee Engagement - case study

2013 winner: Co-op, engagement

Midlands Co-operative

Mission to success

Midlands Co-operative Society’s ‘Mission Firefly’ employee engagement campaign breathed new life into a tired initiative, ‘Helping Hands’...

Published on: 29 July 2013

Turbulence for the CMO and four priorities for a smooth ride

Turbulence for the CMO

As CMOs steer through the rough waters of the complex and challenging global marketplace, one thing is certain: not enough feel prepared.

CMOs who want their...

Published on: 29 July 2013

B2B marketers at the top table

B2B marketers at the top table

Just three of the reasons why 73% of UK B2B marketers agree that their role has become more challenging over the past three years.

In partnership with The...

Published on: 4 July 2013

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Podcasts

Nick Dutton and the power of African surf

There are millions of people surfing in Africa and yet, there was no African surf brand out there. And you’ve had generations of Africans growing up with a... https://podcasts.marketingsociety.com/episode/nick-dutton-and-the-power-of-african-surf 42:47 Fri, 15 Oct 2021 08:07:00 +0000

Exploring the ‘Values Economy’, ‘Purpose’ and what it means for organisations - with Author and Director of ServiceBrand Global, Alan Williams

“Values are for living… not laminating.” It was a total pleasure to have a conversation with Alan exploring his recent book, ‘The Values Economy’ - a... https://podcasts.marketingsociety.com/episode/exploring-the-values-economy-purpose-and-what-it-means-for-organisations-with-author-and-director-of-servicebrand-global-alan-williams 34:17 Thu, 14 Oct 2021 07:00:00 +0000

Swimming Upstream with Amy Edmondson

Amy C Edmondson is an engineer, a researcher, teacher, bestselling writer, the Novartis Professor of Leadership and Management at the Harvard Business School, -... https://podcasts.marketingsociety.com/episode/swimming-upstream-with-amy-edmondson 39:47 Thu, 14 Oct 2021 06:00:00 +0000
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Videos

Wake me up before you go-go

Wake Up! A new app

We have all

Wake me up before you go-go

Kate Unsworth on creating a future beyond the screen

Kate Unsworth: future beyond the screen

Part research lab, part design studio, Vinaya use technology to create wearable technology products for a more mindful generation.

Kate Unsworth on creating a future beyond the screen

Dave Trott on brands, storytelling and creativity

Dave Trott at our Fellows 2016

Dave's thoughts on brands staying relevant in the age of connections, storytelling and creativity.

Dave Trott on brands, storytelling and creativity

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