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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Bilal Hallab

Member Interview with Bilal Hallab, working in Marketing and Communications

Why clients need to stop being secretive

about their social impact success

A think piece on how brands should openly share how their social impact boosts business and drives change.

Board Member Interview with Craig Borthwick

An interview from our new UAE board member, Craig Borthwick, Partner at LIGHTBLUE.

Case studies

2010: Sainsbury’s, Marketing Communications - Case Study

Sainsbury’s, Marketing Communications

Sainsbury’s convincingly persuaded customers it was responding to the credit crunch by adapting an existing successful campaign for more straitened times.

Key...

2010: NHS Blood and Transplant, Customer Insight - Case Study

NHS Blood and Transplant, Customer Insight

A campaign based on remarkable insights into the contradictions people feel about registering as organ donors dramatically changed attitudes to this difficult...

2010: Marks & Spencer, Marketing for Sustainable Consumption: Case Study

Marks and Spencer, Marketing for Sustainable Consumption

Marks & Spencer has put sustainability at the heart of its business.

Key insights

For Marks & Spencer (M&S) going green has meant not just transforming...

Podcasts

How to communicate creatively (and effectively), with Kantar's Head of Creative Excellence, Lynne Deason

For the latest Marketing Society podcast, host Mike Piggott spoke to Kantar's Head of Creative Excellence, Lynne Deason, about communication. They talked about... https://podcasts.marketingsociety.com/episode/kantar-lynne-deason-communicate-creatively 26:21 Thu, 21 Oct 2021 12:22:00 +0000

The direct to consumer playbook with Mike Stevens

Mike calls himself "the start-up guy" having learned the ropes in the early days at Innocent, and then founding and successfully exiting from his own... https://podcasts.marketingsociety.com/episode/the-direct-to-consumer-playbook-with-mike-stevens 38:03 Mon, 18 Oct 2021 13:39:00 +0000

Sir Martin Sorrell on the two worlds of advertising and embracing the digital potential

Sir Martin Sorrell's career needs no introduction: from years spent at Saatchi's and WPP, he has developed a keen advertising acumen and the experience to rival... https://podcasts.marketingsociety.com/episode/sir-martin-sorrell-on-the-two-worlds-of-advertising-and-embracing-the-digital-potential 37:39 Fri, 15 Oct 2021 13:51:00 +0000

Videos

Robert Moberly talks design and brand relevance at our Fellows Cocktail Party 2016.